Advanced Facebook Strategies for Bars & Restaurants
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ADVANCED FACEBOOK STRATEGIES FOR YOUR BAR OR RESTAURANT WITH BARRY CHANDLER Thursday, September 8, 11
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Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook. How to layout your Facebook Page for maximum engagement and interaction What Facebook Tabs to add to your page and why How to collect your Facebook Fan’s email addresses as well as their “Like” How to get customers back onto the bar and restaurant as a result of your Facebook efforts. How to track which of your customers have visited because of Facebook What content to post, when to post it and how often to post it. How to “leverage” other Facebook Pages in your area and attract their fans too. How to benefit from customers “checking-in” on Facebook at your venue.http://www.thebarblogger.com
Transcript of Advanced Facebook Strategies for Bars & Restaurants
ADVANCED FACEBOOK STRATEGIES FOR YOUR BAR OR RESTAURANT
WITH BARRY CHANDLER
Thursday, September 8, 11
WHAT WE’LL COVER
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
Thursday, September 8, 11
WHAT WE’LL COVER• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
• Questions & Answers (Hopefully!)
Thursday, September 8, 11
IN SUMMARY
What type of Facebook presence you need
Getting the most out of your activity
How to get more customers
How you’ll know if it’s working or not
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
ABOUT ME
Thursday, September 8, 11
TWEET ME UP
I’m on a Facebook Strategy Webinar with @thebarblogger
Thursday, September 8, 11
SOCIAL MEDIA REVOLUTION
Thursday, September 8, 11
SOCIAL MEDIA REVOLUTION
Thursday, September 8, 11
PROFILE, PAGE OR GROUP
You need a Facebook Page, not a profile and not a
group
facebook.com/pages
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
CUSTOMIZING FACEBOOK
Thursday, September 8, 11
FACEBOOK URL
www.bit.ly/shortstacklab
Thursday, September 8, 11
SHORTSTACK LAB
www.bit.ly/shortstacklab
Thursday, September 8, 11
THE WELCOME TAB
Thursday, September 8, 11
THE WELCOME TAB
Thursday, September 8, 11
THE WELCOME TAB
Thursday, September 8, 11
THE WELCOME TAB
Thursday, September 8, 11
THE WELCOME TAB
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
COLLECTING EMAILS
Thursday, September 8, 11
MENU TAB
http://www.facebook.com/menutab
Thursday, September 8, 11
OTHER TABS WE’VE ADDED
Sawmill Restaurants
Hellas Nightclub
Thursday, September 8, 11
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
REPLIES & COMMENTS
WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
FACEBOOK QUESTIONS
Thursday, September 8, 11
FACEBOOK TAGGING
Thursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD
Thursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
Thursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE
Thursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11
GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11
FACEBOOK PLACES & CHECKING-IN
Thursday, September 8, 11
MEASURING YOUR SUCCESS
Thursday, September 8, 11
MEASURING YOUR SUCCESS• Coupons
Thursday, September 8, 11
MEASURING YOUR SUCCESS• Coupons
• “How did you hear about us?”
Thursday, September 8, 11
MEASURING YOUR SUCCESS• Coupons
• “How did you hear about us?”
• POS Tracking
Thursday, September 8, 11
MEASURING YOUR SUCCESS• Coupons
• “How did you hear about us?”
• POS Tracking
• Facebook exclusive deals
Thursday, September 8, 11
MEASURING YOUR SUCCESS• Coupons
• “How did you hear about us?”
• POS Tracking
• Facebook exclusive deals
Thursday, September 8, 11
FREE STRATEGY BOOKLET
www.facebook.com/interactivehospitality
Thursday, September 8, 11
WORK WITH US
www.interactivehospitality.com
Thursday, September 8, 11
WORK WITH US
www.interactivehospitality.com
Thursday, September 8, 11
WORK WITH US
www.interactivehospitality.com
Thursday, September 8, 11
Questions
(make them easy...;-)
Thursday, September 8, 11
Tweet me and FB me!
Thursday, September 8, 11
