United Parcel ServiceChung-Ming HsiehADV420

About UPS & Goal• UPS

UPS is a global company with one of the most recognized and admired brands in the world. UPS has become the world’s largest package delivery company and a leading global provider of specialized transportation services. The social media platforms that UPS provided for you are Facebook, Twitter, YouTube, LinkedIn, and Google+.

• Goal Let more people learn and know about UPS. Increase the sales and visibility of UPS and

looking for 10 percent increases after three years.

Focusing IdeasMainly focusing on promoting our services through out many different social platforms. Promoting our mobile service App (UPS My Choice) to the public.

Target MarketOnline shoppers.Online Retailers.Young people who knows well about technology.

Tools and TacticsSocial Media

Online and TV Ads.

EmployeesAge between 21 to 30 years old who have similar working experience and familiar with technology and social media. This group of people are creative on thinking different ways to promote or attract different age groups to use our service.

Hardware and SystemPurchase fine quality computers and servers that would help us to solve issues from customers. Build up a system to file different customer’s issue records. The system can also check how each different customer’s issues were solved last time.

Videos and Online AdsSocial media plays an important role of our society. Social media’s advantage is immediate responses to customer’s issue and free to update our latest information. Videos and Online Ads can give customers visual and sounding feelings of UPS. They also be published on different social media platforms.

Budget and TimelineBudget:

5 employees $3,000 USD per month. *12 *3

$3,000 * 12 * 3 =108,000 USD

Hardware: Approximately $10,000 to buy laptops or cellphones for posting information on social media.Online Ads: Approximately $10,000 per year *3 =30,000 USD.

Total: $108,000+$10,000+$30,000=$148,000 USD

• Time Line:• First Year: Introducing

UPS’s branding image to the audience. Increase the visibility of our brand. Online advertising will run heavily at the third and fourth quarter of the year.

• Second/Third Year: More people know and using our mobile apps. Also people got more attention of UPS from our social media platforms.

MeasureThe measurement will come from the annual report from UPS company. And we will keep following the growth for each year. Keep updating and promoting our brand through each social media platforms. The measure will be from different social media platforms. Online and TV ads will be measured by the report from the views and clicks of each ad.