Why Does Big-Touch Feel Different than My iPhone/iPad? Closing the performance gap in Interactive...

Why Does Big-Touch Feel Different than My iPhone/iPad?

Closing the performance gap in Interactive Digital Signage

Ian KimballMarket Development Manager3M Touch Systems


Smart Phone and Tablet Users Are Driving Touch Trends

Smart phone and tablet use is growing significantly year over year• 2008: 150 million users• 2011: 700+ million users• 2015: 1.5 billion users

Users expect any display they encounter to have a “touch first” interface• Common gesture set (pinch and expand, rotate)• Multi-finger interactivity

Multi-generational users expect the same intuitive interface for all their interactive personal, desktop and public displays Applications in key markets are driving need for

large-format multi-touch displays• Large-format is typically greater than 30 inches• Digital signage, point of information, product selectors and

assisted selling applications in hospitality and retail markets

Are current big-touch technologies up to the task?


User Expectations for Big-Touch Technologies

Smart phone-like experience Responsive touch performance• Fast touch for interactive applications

Engineered touch surface • Durable, glass front surface• With smooth, “anti-stiction” draw and gesturing

Smart phone-like industrial design• “Touch first” design must have familiar appearance• Flat front surface or “virtual bezel” is indication

of “touch first” interactivity

Multi-user interface• Multiple users getting simultaneous

individualized interactivity• Collaborative interactions


Considerations for Selecting Big-touch Technology

What is the display orientation?• Portrait format (signage): 1-2 users• Landscape format (signage): 2-3 users• Horizontal format (table): 3+ users

Who will use the interactive displays”• Single users• Multiple “discrete” users• Multiple “collaborative” users

“Future Proof” Your Purchase• What’s the longevity of the installation?• Buy technology for tomorrow’s applications

Product Construction• Engineered glass solution• Horizontal configuration needs

strengthened glass

How many touch points are necessary?• Single users, one finger• Single users, two hands• Five users, two fingers• Unlimited user capability• Palm and arm rejection


3M Multi-touch Product Offerings

3M Multi-touch Desktop Displays (18.5” to 27”)• Compatible in desktop or VESA mount on

an arm or device• Sleek all-glass surface design• Compatible with Win 8, Android and Mac

OS

3M Multi-touch Chassis Displays (21.5” to 46”)• Designed for multiuser collaborative

Applications with up to 60 touch points• Sleek all-glass surface design• Ultra Wide viewing angles with thermal

management included ideal for in-kiosk or tabletop applications

C3266PW 32” Multi-touch Display

M2467PW 24” Multi-touch Display




Winning Applications

Assisted Selling• Intuitive technology gives sales

representatives an engaging sales tool to collaboratively sell to consumers through assisted selling• Enables sales representatives and

consumers to easily navigate a complicated sales process• Designed to increase customer

satisfaction through highly interactive, engaging and personalized sales processes

https://www.youtube.com/watch?v=8Yks0ebO4l0l


Winning Applications

Trade Shows and Exhibits• Visitors are captivated by exciting

interactive technology allowing them to easily explore content at their own pace• Enables museums and corporate

exhibitors use the Intuitive technology to enhance the visitor experience while increasing knowledge• Interactive digital content can be easily

updated allowing exhibitors to use equipment for multiple exhibits

http://stimulant.io/portfolio-item/reunion-tower-digital-installations/


Why my iPhone/iPad can feel like Big-touch

Choosing the right technology is your most important decision• Projected Capacitive Technology (PCT) provides

Big-touch with the smart phone / tablet user experience – Same touch technology– Same speed and responsiveness– Same industrial design capabilities– Same user experience

To get the “Big-touch Feel”, stop by the 3M Booth at Vartech.

Why Does Big-Touch Feel Different than My iPhone/iPad? Closing the performance gap in Interactive...

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