ADHPMD

ADHPMDAttention Deficit Hyperactive Product Management Disorder

Tuesday, December 27, 11

The Product Team


Product Creation1. Sit in a coffee place and throw ideas

2.Research the market & identify the pain

3. Define market requirements (MRD)

4.Define product requirements (PRD)

5.Create the wireframes

6.Prototype & validate

7.Design

8.Implementation


You took an idea

You defined it

You built it

Congratulations you’ve got a product!What’s next?


Product Management

People’s feedback

Bizdevrequirements

Bugs

Competition

Technologicaldevelopments

The Roadmap

Prioritizing

Customersrequests


Product Management

A/B Testing

Hypothesize

Test

Analyze

Improve


Product Management

“If you got a gut feeling go to the toilet”

23% conversion 91% conversion

A/B Testing


Design & Product

The designer is the one that turns those products into beautiful things, right?

No!

Turn the product definition into something people understand, feel at home in, connect to, return to,

talk about and LOVE.


How does it work in a startup?

Marketing person, Product manager,UX designer, Graphic designer,Information architect, Front end, Back end, Bizdev, DBAQA, Sales, IT, Analyst

=2 people sitting in a garage with no

money to pay anyone else to do the job

Q:


Is there a one process for creating products?

Is there a “right” person to manage a product?

Q:


Random

chaotic

uncontrolled

Impulsive

Structured

Planned

Logical

Controlled

Schematic

Creative

Unpredictable

Predictable

subjectiveObjective

We like to tag people.But the real problem is that we tag ourselves!

Who are we looking for


I designed this, right?


But I also created this

AOL Answers’ moderation system state machineEnabled a single person to moderation a community of millions of unique visitors

<HTML>

javascript

AJAX

actionscript

HTML5

IOS

Android

Flash


Why do 99% of product managers come form marketing or R&D background?

Q:

Why not expand the pool and perspective by growing some of our product talent in

the creative departments?


My Product Process1. Sit in a coffee place and throw ideas

2.Define a tweet long ERD (Emotional Requirements)

3. Open empty photoshop canvas and start mocking

4.Once I FEEL the product is emerging I start speccing

5. As I reach dead ends in the spec I open photoshop again and solve them and so on....

6.The end result is similar to what you’re used to. A very detailed spec (minus the wireframes)

At no stage do I have a full wireframe depiction of product


A few of the hundreds of Familio mocks and how they lead me through the product process

This section means little to someone seeing this without my context :)


Thank You


ADHPMD

Design

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