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(A1) Front Cover US_FFFFe.indd 2 12-05-14 6:38 PM

PSYCHOPSYCHO

(B1) Intro_FFFe.indd 4 12-05-15 12:28 PM

Miles AldridgeLip Fantasy #4Vogue Nippon, 2006

At a recent photo shoot with a young movie starlet, make-up artist Prada Westwood was surprised at one of her requests. The fi rst words she said to me, Westwood recollects, were I love my foundation.

Westwood said that her client preferred to wear primer and foundation, even though many people would consider her gorgeous without the make-up. Young women, she said, are wanting to project a very done look these days. They want to make sure to be ready for their close-ups at photo shoots, and in everyday life.

The introduction of high-defi nition video cameras that cap-ture every unsightly facial feature has meant a fl ashback to the days of heavy Pan Cake make-up, with a few key im-provements for contemporary living. Sami Danz, founder and director of cosmetic company Make Up For Ever and Always (M4E&A), said that high-defi nition cameras really highlight imperfections like pores and wrinkles. The prob-lem isnt just with the colour of the face, she said, its with texture, too. Foundation needs to be fi ne-grain and thin, and simultaneously offer good structure and coverage.

M4E&A launched an HD line last year, striking a chord with women everywhere whove been turning their camera-phones on themselves. Danz refers to her Healthy-Looking HD FX foundation, which features microbeads that are guaranteed to stand up in 7-megapixel conditions. The self-portrait is a very popular social media pose, Danz continued, so products like the HD FX foundation are re-ally very much a part of participating socially, and entering the internet conversation.

Heather Factor, CEO at GFO Hedge Fund Management, says she layers on Yola Yellow Vitamin-Enriched Face Base and Get Discovered cream blush before contouring her cheek-bones with bronzer so that she can look her best at the many charity events she attends. Im really into the matte fi nish of the Face Base, Factor asserts, It reduces the shine of the face for photographs. I dont just wear it for pho-tos though. I wear it because its long-lasting for girls on the go you never know when your pictures could go viral.

Companies like Make Up For Ever and Always, and art-ists like Prada Westwood, have been working day and night on solutions for high-functioning, successful wom-en like Heather Factor. If you look at relationships today, Westwood says, theyre built solely on the visual level. Referring to products that are now in her everyday arsenal, like Flash Ready fi nishing powder and Volume 11 mascara, Westwood says that women are getting more savvy about developing and maintaining solid, fl aw-free friendships.

(B1) Intro_FFFe.indd 5 12-05-15 2:40 PM

Istvan

Ban

yai, ist-one.com

(C2) Logic Freaks_FFF.indd 2 12-05-11 5:27 PM

Hey you dilettantes, feinschmeckers, keeners,

Geoffrey M. Hodgson is Editor-in-Chief of the Journal of Institutional Economics.

Modern economics is sick. Economics has increasingly become an intellectual game played for its own sake and not for its practical consequences for understanding the economic world. Economists have converted the subject into a sort of social mathematics in which analytical rigour is everything and practical relevance is nothing.

At least three Nobel laureates have expressed their concerns. At a very early stage Wassily Leontief in 1982 objected that models had become more important than data: Page after page of professional economic journals are filled with mathematical formulas ... Year after year, economic theorists continue to produce scores of mathematical models and to explore in great detail their formal properties; and the econometricians fit algebraic functions of all possible shapes to essentially the same sets of data.

In 1997, Ronald Coase complained: Existing economics is a theoretical system which floats in the air and which bears little relation to what happens in the real world. Near the end of his life, Milton Friedman observed: Economics has become increasingly an arcane branch of mathematics rather than dealing with real economic problems.

What happened after these prestigious complaints? David Colander lamented in 2009 that none of these prominent warnings had any effect on US graduate economic education. As Mark Blaug wrote pessimistically in 1998: We have created a monster that is very difficult to stop.

The problem is not necessarily mathematics per se, but the obsession with technique over substance. Arguably there is a proper place for some limited use of useful heuristics or data-rich models within economics. But what should determine their adoption is not their technical aesthetics, but their usefulness for helping to explain the real world.Is

tvan

Ban

yai, ist-one.com

(C2) Logic Freaks_FFF.indd 3 12-05-11 5:27 PM

Part of the issue here is also the a

ccelerating feminization of

Part of the issue here is also the a

ccelerating feminization of

Part of the issue here is also the a

ccelerating feminization of

American culture, which has caused

the increasing demonization

American culture, which has caused

the increasing demonization

American culture, which has caused

the increasing demonization

of relatively normal male behavior ...

No, it isnt pretty, but its not

of relatively normal male behavior ...

No, it isnt pretty, but its not

of relatively normal male behavior ...

No, it isnt pretty, but its not

that different from the way football te

ams psych themselves up for

that different from the way football te

ams psych themselves up for

games or the way that ... a big compa

nys sales force revs up for a

games or the way that ... a big compa

nys sales force revs up for a

games or the way that ... a big compa

nys sales force revs up for a

new product introduction ... And some

times, men do dumb things.

new product introduction ... And some

times, men do dumb things.

new product introduction ... And some

times, men do dumb things.

This is one of them, and not much mo

re. This is one of them

, and not much more.

Ann Marlowe, Hudson Institute, in a

Ann Marlowe, Hu

dson Institute, in a Wall Street

Journal op-edJournal op-edJournal

This did not even rise to the level of a fraternity This did not even rise to the level of a fraternity This did not even rise to the level of a fraternity prank, because in fraternity pranks, people prank, because in fraternity pranks, people prank, because in fraternity pranks, people sometimes get hurt. Nobody got hurt. It was sometimes get hurt. Nobody got hurt. It was sometimes get hurt. Nobody got hurt. It was young people blowing off testosterone.young people blowing off testosterone.young people blowing off testosterone. Retired Lt. Col. Ralph Peters

(D1) Capitalismo_FFF.indd 6 12-06-07 5:07 PM

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They were frustrated, just pissed o their buddies had been blown up by IEDs, the source of the photos said. So they sort of just celebr