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Home > Magazine > Adbusters #99: The Big Ideas of 2012

aspiration buy nothing day lifestyle

Beth Yarnelle Edward

This article is available in:

English

THE BIG IDEAS OF 2 0 1 2

The Fairy TaleMore choices than you can dream of.

Your mom tells you a story before you go to bed and you believe it. She tells you that you can

be anything you want to be when you grow up. She says that you are a unique and valuable

individual and that you are to never forget it. She says that you are very lucky and the world

is your oyster. And she is right. You live in an exceptional time. You will travel greater

distances in a single day than most people only a century ago traveled their entire lives. You

will have food choices that English kings and Ottoman princes couldn’t have imagined. You

will casually flood your system to the point of illness with sugar, once the currency of the

world and the prize of empires. You will live longer than any generation before. Your

wardrobe will contain cloth from what was once beyond the reaches of the greatest

civilizations. Broken bones won’t render you a cripple. If you were born a girl you can become

a boy. If you were born a boy you can become a girl. You can break tradition without death.

You can upgrade your biology and change your organs. You can assume any identity you wish.

Her words comfort you into a wonderful sleep. She is careful not to explain that this oyster

isn’t for all the children of the world or that such good fortune is making the Earth sick.

That would ruin the story.

—Darren Fleet

15 comments Darren Fleet , 11 Jan 2012 Share

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Wow...I related to the entire

by Anonymous on January 29 2012, @04:56 pm

Wow...I related to the entire piece until the last statement and I thought.....

"how did I relate?"

wow, great poem

by Anonymous on January 17 2012, @09:34 am

wow, great poem

Luck is all around this

by Charles Maina Wambugu on January 17 2012, @12:12 am

Luck is all around this kid.

Our times were different, just the opposite,

We went to school and learnt the hard way,

Come rain or shine, we walked long distances on bare foot,

Carrying cold lunch, water to sprinkle the dusty class-room,

And may carrying double for your young siblings too.

You had to keep time despite a the distance,

Arriving late in the morning was a kin to killing a leader.

We would go through beating that made you shrink everywhere,

During winter you would mess yourself after such an episode!

This made us hate school not knowing this was building our character.

Surely, one of the most important condition for germination is ''heat''.

Without this heat at school we would be the same till today.

Civilization, is half-baking kids such that you can't differentiate between



A boy and a girl; they all think and act the same and fear the same things.

I agree with the fatalist


I agree with the fatalist remark. Modernization has definitely brought a variation of benefits to our

world, or at least continent, that I am pleased with; however, the cultural impact of this manifestation is

something I cannot tolerate. Oh, by the way, I thought it was hilarious how anon-boy's only shot at

criticism was spelling errors: infantile. That pretentious attitude will get you nowhere fast.

Anyone who says that


Anyone who says that industrialization and modernization "have a lot of benefits" either does not live

in this world or is paid by modern industrialists to say that.

Do you live naked in the


Do you live naked in the middle of a virgin forest? Oh, wait...

Clearly, you have a computer with an Internet connection. So, I guess you're not living the life

of an ascetic.

You appear to be a hypocrite without a sense of self-examination. Is it ironic or pathetic in

your case?

Powerful and elegant way to

by inotowok on January 12 2012, @12:53 pm

Powerful and elegant way to describe the agonizing contradictions in which we (privileged americans,

that is) are embedded.

wow, that is fatalistic.


wow, that is fatalistic. typical adbusters hyperbole. how bout you take my approach, tell the kid how

lucky she is, how much oppotunity she has, and to appreciate it because not all kdis have it, and

some have nothing, and she needs to learn to not waste, and to be careful with what she does and

what she uses.

Industrialization and modernization bring a lot of benefits. Liek the ability to write a magazine, use the

internet, and have stupid protests in your tents if you want to.

Calle Lasn used to be awesome. Now he is just leading zombies, almost all of whom are raging

hypocrites from one perspective, or another.

Peace and love.



learn how to spell.


learn how to spell.

agree!


agree!

Agree. With the statement not

by Eisce on January 13 2012, @04:47 pm

Agree. With the statement not the spelling critic.

you must mean critique, now


you must mean critique, now go wasting a ton of resources without learning anything

On


On

WHEN YOU'RE YOUNG Life is


WHEN YOU'RE YOUNG

Life is timeless, days are long when you're young

You used to fall in love with everyone

Any guitar and any bass drum

Life is a drink and you get drunk when you're young

Life is new and there's things to be done

You can't wait to be grown up

Acceptance into the capital world

You pull on some weed and you pull on someone when you're young

But you find out life isn't like that

It's so hard to comprehend

Why you set up your dreams to have them smashed in the end

But you don't mind you've got time on your side

And they're never gonna make you stand in line

You're just waiting for the right time

You're fearless and brave - you can't be stopped when you're young

You swear you're never ever gonna work for someone

No corporations for the new age sons

Tears of rage run down your face

But still you say "it's fun"



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And you find out life isn't like that

It's so hard to understand

The world is your oyster but your future's a clam

It's got you in its grip before you're born

It's done with the use of a dice and a board

They let you think you're king but you're really a pawn

You're fearless and brave - you can't be stopped when you're young

You used to fall in love with everyone

Any guitar and any bass drum

The Jam

Beautiful. I am impressed.


Beautiful.

I am impressed.

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