Adam Millward advertising
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Transcript of Adam Millward advertising
Adam Millward advertisingBy Adam Millward
• Our company produce good quality adverts with exciting and original ideas.
• We have done research and we now understand the needs of the products target audience.
• The ideas that we have will work as they have an entertaining appeal which will appeal to the age group required.
• We will use the technique of mirroring and repetition in our adverts to make them memorable and convince consumers to buy the product.
• Our research shows that prime time and evening telly is the best time to reach our target audience.
•Compared to other campaigns this advert gives a more light hearted and fun compared to the controversy of past adverts.
Synopsis• The use of stop motion – has a fun, cartoony vibe.
• The bottle will move by itself and fill a glass by itself.
• The main focus will be on the logo with a fade out towards the end.
• The shots will be close ups to show the logo of the product being sold.
• The lighting will be bright to emphasise the joyfulness of the video.
• There will be a popular piece of music used to try and appeal to a variety of audiences.
• It will take place in someone’s kitchen.
Examples
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