Adam Millward advertisingBy Adam Millward

• Our company produce good quality adverts with exciting and original ideas.

• We have done research and we now understand the needs of the products target audience.

• The ideas that we have will work as they have an entertaining appeal which will appeal to the age group required.

• We will use the technique of mirroring and repetition in our adverts to make them memorable and convince consumers to buy the product.

• Our research shows that prime time and evening telly is the best time to reach our target audience.

•Compared to other campaigns this advert gives a more light hearted and fun compared to the controversy of past adverts.

Synopsis• The use of stop motion – has a fun, cartoony vibe.

• The bottle will move by itself and fill a glass by itself.

• The main focus will be on the logo with a fade out towards the end.

• The shots will be close ups to show the logo of the product being sold.

• The lighting will be bright to emphasise the joyfulness of the video.

• There will be a popular piece of music used to try and appeal to a variety of audiences.

• It will take place in someone’s kitchen.

Examples

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