ActiveRain Univerity Link Class

Hitting the Mark with Your Links

Wednesday, August 3, 2011

Part 1: The Link Itself


One Way Link: A link from another website back to your

own website


One Way Links: Major factor in

determining Search Engine Authority of a

Website


Anchor Text: The words that make up your link


So Ask Yourself: Does Your Link Stink?


Never


Never: Add Links that do not use Anchor Text or that use the wrong

Anchor Text


Components of a Good Link

1. Anchor Text

2. Landing page (Where do you send them?)

3. What’s on that Landing Page?


~6-8 Seconds to Capture a Web Visitors

Interest


Part 2: The Landing Page


Where are you sending your Traffic?

More clicks it takes them to get what they want, the more likelihood they will leave


1. Home Page2. Search Page3. Exact Search


Home Page?


Search Page?


Exact Search!!


Figure out Right Now! How far can you send

them?


What’s On the Page?

1. What they wanted?

2. Title tags that match your anchor text?

3. Content on page that matches anchor text??

4. Lead conversion?


Why Exact URL?

1. Search Engines can crawl them

2. It’s exactly what they want

3. IDX will always keep info fresh


Some Spots You Shouldn’t Forget to

include Links


Grabbing their Attention


If you are interested in an IDX Solution:(206) 395-6254


ActiveRain Univerity Link Class

Technology

Transcript of ActiveRain Univerity Link Class