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Acromobile Webinar - How To Engage Your Customers through Mobile
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Transcript of Acromobile Webinar - How To Engage Your Customers through Mobile
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Webinar Series
The Webinar will begin in 5-10 minutes
How to leverage How to leverage mobile to drive mobile to drive sales, improve sales, improve conversion and conversion and
increase increase customer customer loyalty?loyalty?
How to rapidly How to rapidly deploy mobile deploy mobile engagement engagement solutions and solutions and
reduce total cost reduce total cost of ownership?of ownership?
How to enhance How to enhance customer loyalty customer loyalty
by offering by offering convenience, convenience, content, and content, and contextual contextual customer customer
support on-the-support on-the-go?go?
Webinar take-aways
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•Trends in the Mobile Revolution
•Leveraging mobile
•How do I move to the mobile channel ?
•Questions & Answers
Summary
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Jason Masciarelli
• Founder & CEO of Acromobile, responsible for creating the Acromobile Customer Engagement System and its related Acromobile Customer Engagement Platform
• Founded and ran Theikos Inc., the first global Cloud Computing consulting and outsourcing company
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1 billion the number of smartphone users by 2016300 million number of employees using smartphones by 2016 (200 million will have bought their own)
64% number of affluent app users say they view brands with
mobile apps more favorably4/5 consumers use smartphones to shop
80% of smartphone owners want more mobile-optimized product information73% number of companies planning to make investments in
the mobile channel
Trends in the Mobile Revolution
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Leveraging Mobile• Customer Acquisition - mobile advertising,
SEO, SMS/email campaigns, social sharing
• Adoption & Loyalty - e-vouchers, push notifications, gamification
• Commerce - mobile shopping cart, payment gateway integration, tokenization
• Customer Support & Service - enquiries, support cases, field service enablement, ‘my account’
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DEMO
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Is mobile for me ? • Do you know who your customers are ?
• Do you know what their mobile habits are ?
• Do you know how to reach them through mobile ?
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How do I start ?•Option: 1 Hire your own
development team
•Option: 2 Hire an agency or app development company to
develop it for you
•Option: 3 Subscribe to Mobile Engagement System
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Comparison of Mobile Options
Own TeamExternal
TeamSubscribe
Time
TCO $$$$$ $$$ $
Labour
Maintenance OngoingOngoing &
CostlyIncluded
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Why now ?•Earlier start means better experience
•Customer insights & profiling
•Your customers are already trying to engage you through mobile - how are you responding ?
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What next ?
•Get started for as little as $4 per day