3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
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Transcript of 3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
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3 Ways to Find and Engage New Email Subscribers with SMS
#SMSEmail
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#SMSEmail
With Your Hosts…
Justin Mastrangelo Founder
JA Interactive & JA.TXT
DJ Waldow Founder & CEO Waldow Social
The SMS Guy
@JustinPGH
The Email Guy
@DJWaldow
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#SMSEmail
§ How Does It Work?
§ Where Does It Work?
§ Why Would They?
§ The Welcome Email
§ Targeting New Subscribers
§ Converting Subscribers
§ Wrap It All Up
The Next 31 Minutes…
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How Does It Work?
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#SMSEmail
Call-to-Action
§ “For your chance to win...”
§ “To get a coupon…”
§ “To receive more information…”
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#SMSEmail
Texting-In
TO: 69866
MESSAGE:
Fox
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#SMSEmail
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#SMSEmail
Ask For Email Address
FROM: 69866
MESSAGE:
To complete get your coupon just reply with your email address and we’ll send it to you now!
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#SMSEmail
Confirmation
FROM: 69866
MESSAGE:
Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product.
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#SMSEmail
Processing the Email Address
§ Store in a database
§ Push into email marketing platform
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#SMSEmail
It’s Twitter-rific!
Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail
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Where Does It Work?
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#SMSEmail
At Events
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#SMSEmail
On the Radio
“For your chance to win text GIVEAWAY to 12345!”
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#SMSEmail
On TV
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#SMSEmail
In Print
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#SMSEmail
On cocktail napkins!
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#SMSEmail
In-Store
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#SMSEmail
On store windows
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#SMSEmail
Opportunities
1. Events
2. Traditional Media (TV, radio, print, outdoor)
3. Foot Traffic
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#SMSEmail
It’s Twitter-rific!
Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail
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Why Would They?
Will anyone do this?
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#SMSEmail
The Incentive
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#SMSEmail
The Incentive - MAKE IT GOOD
§ Giveaway
§ Offer/Coupon
§ Signup/Join
§ More Information
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#SMSEmail
Avoid the “iPad Giveaway”
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#SMSEmail
The Promotion
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#SMSEmail
The Promotion
§ Media - Make it the focus
§ Events - Speaker, handouts, big signs
§ Foot traffic - Get them when they sitting
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#SMSEmail
It’s Twitter-rific!
Don’t expect someone to text you while they’re walking. Promote your SMS campaign where they sit. #SMSEmail
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The Welcome Email
Continuing the conversation
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#SMSEmail
Welcome Emails
“The 30- to 60-day period after opt-in is typically the most crucial in the email relationship.”
Loren McDonald
“60 percent of companies did not send a welcome message to new subscribers, and 30 percent failed to send any message at all within the 30 day study period.” Return Path (2009)
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#SMSEmail
Welcome Emails
Flickr: kevinmarsh
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#SMSEmail
Welcome Emails
Flickr: pinksherbet
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#SMSEmail
Welcome Emails
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#SMSEmail
Welcome Emails
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#SMSEmail
Welcome Emails
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#SMSEmail
Welcome Emails
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#SMSEmail
Welcome Emails
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#SMSEmail
Welcome Emails
Think Onboarding Program Rather Than Welcome Message
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#SMSEmail
Welcome Emails
http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html
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#SMSEmail
Welcome Emails An email series allows you to: • Answer questions and provide how-to info and
FAQs on using your website, buying from you or setting up an account.
• Educate users on specific features of your service or website that they need to know in advance.
• Set email expectations. • Present options for creating a highly personalized
experience for each subscriber. • Move subscribers closer to purchasing or
becoming engaged users. Source: Loren McDonald
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The power of segmentation
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#SMSEmail
The Secret to Email Marketing
Send timely, targeted, valuable emails.
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#SMSEmail
Segmentation
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#SMSEmail
Segmentation
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#SMSEmail
Segmentation
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Converting subscribers into customers
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#SMSEmail
Show me the $$!
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#SMSEmail
Show me the $$!
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#SMSEmail
Show me the $$!
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#SMSEmail
Show me the $$!
Opt-In
Welcome Series
Targeted Emails
Special Offers
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Wrapping It All Up
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#SMSEmail
Where to Start First
1. Events
2. Traditional Media
3. Foot Traffic
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#SMSEmail
Outbound: Use SMS & Email Together
§ Use SMS for last minute, reminders, alerts
§ Use Email for longer-term, more content
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#SMSEmail
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Pre-order: ar.gy/rebelsguide
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#SMSEmail
Placeholder, enter your own text here
Questions? DJ Waldow [email protected] @DJWaldow Justin Mastrangelo [email protected] @JustinPGH