Acrolinx Webinar: Localization, Scalability and Consistency by Gretyl Kinsey

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Presented By: Gretyl Kinsey - Scriptorium Localization, Scalability and Consistency

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Gretyl Kinsey @gretylkinsey

Technical Consultant Scriptorium Publishing Specializes in Content Strategy, Technical Marketing and Communications and Tools and Technologies

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Content Strategy

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Localiza1on

Flickr: Josef Stuefer


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Prepare Your Content


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Prepare Your Content l  Use consistent terminology

l  Avoid jargon

l  Practice cultural awareness


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Plan Ahead


Scalability

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Roadblocks to scaling up


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Consistency


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Consistency l  Language l  Style l  Structure l  Presentation l  Branding


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Inconsistency


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Inconsistency l  Makes translation difficult

l  Makes conversion difficult

l  Introduces accessibility issues

l  Hurts your brand


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GeDng Consistent


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The Payoff

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Contact Informa1on

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Gretyl Kinsey Scriptorium Publishing l  Web: www.scriptorium.com l  Email: [email protected] l  Twitter: @gretylkinsey

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Acrolinx Webinar: Localization, Scalability and Consistency by Gretyl Kinsey

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Transcript of Acrolinx Webinar: Localization, Scalability and Consistency by Gretyl Kinsey