Acrolinx Under the hood webinar 20160504
16
Under the Hood
Transcript of Acrolinx Under the hood webinar 20160504
Under the Hood
Dr. Adam Taylor Steve Rotter
SEND YOURQUESTIONS
RECORDING & SLIDESAVAILABLE
Why This Matters?
Methodology• 2 similar documents (High
Acrolinx Score vs. Low Acrolinx Score)
• Text Only
Methodology• Isolated A/B test – research
participants only saw one version of the content
Methodology• Viewers asked specific questions
about brand perception, conversion and purchase intent
Conclusions
• Quality matters… a lot!• Focusing on big changes• Quality at scale is possible
