#ABTwitter101 Putting the Cart Before the Horse

#ABTwitter101 | @kevin4quality | @tweetvandijk March 18, 2015

Twitter 101:Putting the Cart Before the Horse

March 18, 2015

#HelloMyNameIs @tweetvandijk and @kevin4quality


Before We Begin…

Why are you interested in Twitter?

How do you think it can help change us?

CHAT

#ABTwitter101

Share what you are learning, ask questions or chat with others on Twitter!


We Only Have an Hour!

Today we’ll explore the basics of Twitter.

We can’t cover everything. But we’ll try to answer all of your questions and are available afterwards.

We’ll show examples of why it’s an awesome tool we can use to transform healthcare.


FOLLOWERS34.7ks

@GrangerKate

http://hellomynameis.org.uk/


#Hashtag? “Tweeted”? Twitter?!

We’ll get to it!


Before We Begin…Download our guide fromwww.bcpsqc.ca.

Kevin also just tweeted a link!


Before We Begin…

How much experience do you have with Twitter?

• What’s Twitter?

• A little bit.

• I know my way around it.

• I use it frequently.

• I can no longer type sentences that have more than 140 characters.


Why Twitter?

It’s a unique opportunity to…

1. Engage with others (strong & weak tie)

2. Disseminate ‘calls to action’ to large audiences

3. Increase awareness of issues

4. Build and strengthen communities


Why Twitter?


5. Spread learning from events

6. Learn from and about others

7. Distribute information and resources

8. Go to where conversations are taking place


Let’s Talk Twitter: An Overview

It’s a social network that lets users write and read online posts – tweets!

Tweets are limited to 140 characters.

There are 288 million active users (Q4, 2014).

It’s now an essential communication tool.


Let’s Talk Twitter: Handles

Handle = username = @tweetvandijk

Create one that reflects who you are.

Be memorable. Try to keep it short.

Keep it pretty.



Bad:

@OranjeMarliesVanDijk

Good:

@tweetvandijk

Helped by:

Descriptive Twitter bio.


Let’s Talk Twitter: @

The @ is used before a handle to identify accounts that you mention in your tweets.

If you misspell the handle or forget the @, the person will not be notified about your tweet. Your followers will also not be able to click the link.


Let’s Talk Twitter: @

Bad:

Hi Kevin! How about those Canucks?

Bad:

Hi kevin4quality! How about those Canucks?

Good:

Hi @kevin4quality! How about those Canucks?



If you start a tweet with someone’s handle, only people who follow both of you will see the tweet in their timelines.

Woops:

@kevin4quality! How about those Canucks?

Good:

Hi @kevin4quality! How about those Canucks?

.@kevin4quality! How about those Canucks?


Let’s Talk Twitter: Bios

Have to be short.

Keep them a bit informational.

Another chance to show your personality.

Disclaimers are common.


Let’s Talk Twitter: RT / Retweet

Sharing what someone else tweeted.

It’s like forwarding an email.


Let’s Talk Twitter: RT / Retweet

From @kevin4quality tweeting:

Hey #ABTwitter101! Here's @bcpsqc's Guide to Twitter for Health Care Professionals: http://ow.ly/KsIXM

To @tweetvandijk tweeting:

Kevin rules RT @kevin4quality: Hey #ABTwitter101! Here's @bcpsqc's Guide to Twitter for Health Care Professionals: http://ow.ly/KsIXM


Let’s Talk Twitter: MT / Modified Tweet

Use it when you make changes to a tweet that you want to retweet.

Not really necessary for smaller edits.


Let’s Talk Twitter: MT / Modified TweetFrom @tweetvandijk tweeting: Check out my newly uploaded presentation on SlideShare: 'Creative Jam Session: Quality Forum 2015 Vancouver BC'. http://ow.ly/KsOcO

To @kevin4quality tweeting: #QF15 MT @tweetvandijk: Check out my new presentation on SlideShare for our Creative Jam Session http://ow.ly/KsOcO


Let’s Talk Twitter: HT / Hat Tip

Use it when you tweet about something you found on Twitter, but still want to acknowledge your source.

It’s a nice thing to do.


Let’s Talk Twitter: HT / Hat Tip

From @tweetvandijk tweeting:

Check out this incredible goal today from Ruud van Nistelrooy: www.xyz.com #GoOranje

To @kevin4quality tweeting:

Holy moly, what a cracker from the great Ruud van Nistelrooy www.xyz.com #GoOrjanje HT @tweetvandijk


Let’s Talk Twitter: # / Hashtag

They can help you find popular conversations taking place around you.

Common hashtags: #sepsis, #cdnhealth, #ABhealth

Fun hashtags:

Was able to send out my first tweet! #booyeahgrandma


Let’s Talk Twitter: # / HashtagThe # is used to organize information so that it is easy to find.

From: I need help finding stroke materials, does anyone have ideas on where to go?

To:I need help finding #stroke materials, does anyone have ideas on where to go?


Let’s Talk Twitter: DM / Direct Message

It’s Twitter’s version of a private message.

From @kevin4quality tweeting:

Hi @tweetvandijk! When do you want to schedule our Twitter 102 session?

To @kevin4quality tweeting:

d tweetvandijk Hi! Wanna schedule our Twitter 102 session? My calendar is getting fuuuulllll.


Let’s Talk Twitter: Favourites

Twitter’s version of saving tweets that you want to see again.

Also a way to say, “I liked this tweet.”

Note: they’re public.


Let’s Talk Twitter: Lists

Lists help you group people you are following by any topic you desire.

They can be public or private.

You can also subscribe to another person’s list.


Let’s Talk Twitter: Lists


Let’s Talk Twitter: Common Images


What Happens if You Make a Mistake?

It’s probably not a big deal.

You can delete tweets.

But it’s quite alright to send out a second tweet that corrects your previous mistake.


What Happens if You Make a Mistake?


Some Things to Keep in Mind

People are more likely to value your tweets if they include relevant and interesting content.

Be engaging. Ask questions, respond to others and crowdsource.

Try to keep tweets under 120 characters.



Be nice. Give credit with a RT and mention those involved in an event, article, etc.

Tweet as little or as frequently as you like*.

Tweet when you like*.



Share links. Keep them short. Try ow.ly.

Keep your tweets legible. Avoid shorthand like gr8 and u. Acronyms are not pretty.

Pictures are engaging.


Remember these slides?


1. Engage with colleagues (strong & weak tie)

2. Disseminate ‘calls to action’ to large audiences

3. Increase awareness of issues

4. Build and strengthen communities

5. Spread learning from events

6. Learn from and about others

7. Distribute information and resources

8. Go to where conversations are taking place


Example: Building & Strengthening our Community#QualityChat

Each chat has a guest host and topic related to improving the quality of health care.

Always on the last Wednesday of every month at 9am PST / 12PM EST.

See you on March 25 with host @ck4q?


Example: Increasing Awareness of IssuesWorld Sepsis Day


So what happened?

Example: Increasing Awareness of Issues


And how’d it grow?

Example: Increasing Awareness of Issues


Twitter is great for:

• Live-tweeting (off-site, too)

• Sharing links to presentation files

• Follow ongoing developments, resources, etc.

Example: Promote Learning from Events


Example: Learn From and About Others


Example: Distribute Information and Resources


Example: Go to Conversations

Mentions of cerebral palsy and Breaking Bad, the character or the actor, over the year after the show’s last episode aired.

Sources: Klick.com; Sysomos via @atayraco


Example: Go to ConversationsTwitter the right prescription for sharing health research: UBC study

• ~25% of the tweets about spinal cord injury and 15% of the tweets about Parkinson’s disease were from health care professionals.

• Majority of tweets were about research findings…most shared content were links to research reports.

Sources: UBC via @RobynSussell


Look for hashtags.

Who is followed by the people you follow?

Who else is on lists that you are a member of?

Who follows you?

How Can I Find People to Follow?


Let Your Personality Shine


Be Responsible, and Trust Yourself

People are watching. (Dun Dun Dun)

Maybe you should have separate professional and personal accounts.

It’s often about common sense.

Remember applicable policies and guidelines.

Things to RememberAHS Media Policy

• Indicate if you are in an official capacity on behalf of AHS

• Social media account via personal e-mail

• Do not disclose personal information about patients or AHS colleagues (without authorizations

https://extranet.ahsnet.ca/teams/policydocuments/1/clp-ahs-pol-social-media.pdf

https://extranet.ahsnet.ca/teams/policydocuments/1/clp-ahs-pol-social-media.pdf

A start ...@NEJM

@JAMAcurrent

@HarvardBiz

@NHSchangeday

@THNK_org

Helen Bevan @helenbevan

Paul Taylor @paulbromford

The Edge NHS @theedgenhs

Jodi Brown @jodimolden

Celine Shillinger @celineschill

Lois Kelly @loiskelly

Peter Vander Auwere @petervan

Peter Fuda @Peterfuda

Jackie Lynton @jackielynton

@Royal_College

@bmj_latest

@picardonhealth

@bcpsqc

@patient_safety

Alberta connections:

@EHLyeg

@EHLCalgary

@HealthArrows

#2015Imagine

O’Brien Institute @IPHCalgary

Marni Panas @panasfamily


Twitter 102Planning Your Route

April 8, 2015

1120 – 1230 MT

@kevin4quality@banffsquirrel


Are you more comfortable with twitter?


How do you think we can transform healthcare?


Kevin Smith

@kevin4quality

[email protected]

Marlies van Dijk

@tweetvandijk

[email protected]

Interesting Reads!

• https://hbr.org/2012/11/accelerate

• The New Era of Thinking and Practice in Change and Transformation

• http://www.peterfuda.com/wp-content/themes/peterfuda-bootstrap/content/Why-Change-Efforts-Fail.pdf

https://hbr.org/2012/11/accelerate

http://www.nhsiq.nhs.uk/resource-search/publications/white-paper.aspx

http://www.peterfuda.com/wp-content/themes/peterfuda-bootstrap/content/Why-Change-Efforts-Fail.pdf

#ABTwitter101 Putting the Cart Before the Horse

Healthcare

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