The Horse Before The CartInstitutional Strategic Planning to Foster a Culture of

Service

Presented by Melanie Booth &

Amanda Baker

Marylhurst University

Agenda

About Us & About Marylhurst Our Horse: Strategic Planning in Higher

Education Our Cart: Marylhurst’s Service Program Our Journey: Culture-Building for Service Institutional Possibilities

About Us

Melanie Booth, Ed.D. Dean – Assessment & Director of Center for

Experiential Learning & Assessment Marylhurst Service Program supervisor

Amanda Baker Service Program Coordinator / AmeriCorps*VISTA

About Marylhurst University

Liberal Arts higher educational institution since 1893

Lifelong learning institution for men and women since 1974

Undergraduate and graduate programs

Online and on-ground programs Many students live in other

states Non-residential campus

Average age of students: 38 Mid-life adult learners

Marylhurst’s Mission

Marylhurst University seeks to aid students in advancing their goals

for responsible participation in a rapidly

changing world by pursuing, and

encouraging its students to pursue the ideals of competence,

leadership and service.

The Horse: Strategic Planning

Working with a partner or in small groups, please identify 2-3 key principles of strategic planning in higher education that you think are important. Example: Typically, strategic planning in

higher education is most effective when it is a collaborative process that involves engaged stakeholders.

Please share your ideas.

Envisioning Marylhurst Principle

We must continue to enact the University's mission of service and leadership.

Process Step 1: Visioning conference – to create vision themes Step 2: Strategic planning process – translating

themes into plans of action Products

A 30-year vision for Marylhurst University A five-year strategic plan following the creation of

that vision Strong ownership by key stakeholders Clarity around how the University's vision will unfold

over time

2 Relevant Themes

1. Embrace the founding mission and values of the University, as established by the Sisters of the Holy Names of Jesus and Mary, to educate the whole person, serve the underserved, promote interfaith dialogue, and engage in social action for the good of the community.

2. Pioneer the integration of liberal arts and professional studies to support lifelong learning.

The Cart: Outcomes / Actions

Engaging in Social Action & Service

* Make community-based service a more intentional and integral part of the University’s culture, including its educational offerings

* Create the Marylhurst Service Program

The Cart: MU Service ProgramAmeriCorps*VISTA / Campus Compact Grant Identify, create, and maintain service

partnerships Identify and coordinate service activities for

staff, faculty, students, alumni, and members of the community

Identify and create service-learning curriculum for programs / students / faculty

The Journey: Building Culture

Working with a partner or in small groups, please identify 2-3 key principles of culture building in higher educational institutions that you think are important. Example: Building culture involves creating

awareness of need.

Please share your ideas.

The Journey: Building Culture Our Map: The Marylhurst Mission Our Compass & Guides: Marylhurst Service

Advisory Committee Presidential Committee – ongoing / strategic Cross-campus / cross-departmental

representatives Task groups serve as guides and do-ers

Our Groomswoman: Amanda Baker Makes sure the horse is fed, watered, and

well-attended to

The Journey: Building Culture

Our Key Strategies – Year One1. Identification of What’s Already Happening

Informal conversations Formal inventories Raising awareness and providing recognition

2. Developing Service Philosophy Task Group 1Committee Committee Community

The Journey: Building Culture3. Planning New Activities

Service activities – Spring Into Service, Drives, Etc. Task Group 2

Service-learning – Compassion in Action Task Group 3

Partnership development – PIA, Clackamas Women’s Services Coordinator & Committee Members

The Journey: Building Culture4. Continual Dialogue & Promotion

Classroom Presentations Campus Events Marketing & PR Institutional Meetings Social Media: Blog, Facebook Newsletters Emails Flyers Lots of lots of talking about it!

Your Horses & Your Carts

Think about your own horses and carts for strategic planning and culture building that can help support your service-oriented goals: What structures / systems / stakeholders

might currently exist that are not being utilized (missed opportunities)?

Consider events, courses, programs, people, etc.

What new structures / systems could be developed to support the goals?

Consider events, courses, programs, people, etc.

Session Reflections

As time will allow, please feel free to share your reflections, ideas, or questions with the whole group.

Please complete an evaluation of this session.

THANKS FOR JOINING US!