ABOUT US · FEBRUARY 2014 LIFESTYLE TM Jess Regan Photography CENTRAL FLORIDA’S PREMIER COMMUNITY...

A D I V I S I O N O F V S M E D I A G R O U P, I N C .

Central Florida Lifestyle7616 Southland Blvd., Suite 104

Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032

CentralFloridaLifestyle.comfacebook.com/centralfloridalifestyle

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The magazines that make up Central Florida Lifestyle are Orlando’s premier community magazines, mailed to affluent residents throughout Orange, Osceola, and Seminole counties. Capitalizing on the “island” regions of Central Florida, Lifestyle divides its publications into two unique editions to reflect the daily life and events of the communities in and surrounding Orlando.

The stories you read in our publications are inspiring and relevant to your lifestyle. Our upscale magazines cover health and wellness, dining, fashion, home and leisure, travel and much more. Every month Lifestyle delivers unique content about your local community.

What this means for our advertisers:• Zoned, effective target marketing• 110,000 readership per issue• All direct-mailed• Reach most affluent neighborhoods• Lowest Cost Per Thousand• 50:50 Ad/Ed ratio• Digital marketing opportunities • Added value options• Integrated mobile solutions

ABOUT US

Central Florida’s Premier Community Magazine



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032


twitter.com/cflifestylemag www.CentralFloridaLifestyle.comSW-A

FEBRUARY 2014A DIVISION OF VS MEDIA GROUP, INC.

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LIFESTYLE

Photo by Bobby Pierre Photography

C E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E

Orlando Hair Restoration

The Solution toYour Hair Loss

Tracing Your RootsUncovering History

Has Never Been Easier

Keeping Romance AliveTips for Rekindling a Cooling Relationship

Happy HeartsHow to Prevent Heart Disease

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www.CentralFloridaLifestyle.com


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LIFESTYLE

Jess Regan Photography


Lynda MillerStaging Real Estate Agent

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Keeping Romance

AliveTips for Rekindling a Cooling Relationship


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LIFESTYLE

Photo by Nancy Jo Brown/106Foto


Fay Hu DMD

Giving You a Reason to Smile



Keeping Romance AliveTips for Rekindling a Cooling Relationship


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LIFESTYLE

Photo by Joe Brooks Photography


Dr. RogerBassinBassin Center for Plastic Surgery



Keeping Romance

AliveTips for Rekindling a Cooling Relationship


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CIRCULATION HIGHLIGHTS

SOUTHWEST EDITION: Windermere, Dr. Phillips, Metrowest, Winter Garden, Hunter’s Creek, Celebration

CENTRAL/EAST EDITION: Lake Nona, Waterford Lakes, Avalon Park, Oviedo, Winter Springs, Winter Park, Downtown

Central Florida Lifestyle has the largest direct-mailed circulation of any other local magazine in the tri-county region. We reach the most affluent Central Florida residents every month, with a median Household Income of over $110,000. With two unique editions, Lifestyle magazines deliver quality content about your lifestyle and local community.

Readership Per Issue: 110,000+

Local Chambers of CommerceEast Orlando Chamber of Commerce

Oviedo-Winter Springs Chamber of Commerce

West Orange Chamber of Commerce

Winter Park Chamber of Commerce

Lifestyle sponsored events (20+ per year)JCC Taste of the J

Taste of Winter Park

BEST FEST – The Taste of West Orange

East Orlando Celebrates Education Day

Taste of Oveido

Winter Park Autumn Art Festival

Taste of East Orlando

Work Well Winter Park

Winter Springs Festival of the Arts

Central Florida’s BBQ Blowout

Various local golf tournaments & business expos

Additional Central Florida Lifestyle Circulation:



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



2016EDITORIAL CALENDAR

Departments include:Bon Appétit, Calendar of Events, Chamber News, Expert Advice, Homestyle, How You Can Help, In Style, In The Kitchen, Local Life, Places to Go, School News, Snapshots, Your Health and Your Local

(AP) Advertorial Profiles

(SS) Special Section = Special editorial section within the magazine pertaining to one general topic

(S) Advertising Sponsorships available

(C) Contest = Readers submit entries and winners are selected by online vote.

Legend

The information contained herein is subject to change at any time at the discretion of the publisher.

JANUARY – New Beginnings IssueRevitalized Small Cities/Small BusinessesThere’s an App for ThatGoing Back to College in Adulthood

FEBRUARY – Love IssueWedding TrendsDestination WeddingsCouples Celebrating 50 Years

MARCH – Kids IssueCutest Baby Contest (C)Standing Up to BulliesBlended FamiliesSpotlight on Education (AP)

APRIL – Food IssueFood TrucksFamily Food TraditionsEat Around Orlando

MAY – Women’s IssueWomen’s Health & WellnessOut of Country AdoptionsTraining for Triathlons (woman focused)Women in Business (AP)

JUNE – Men’s IssueBest Dad Contest (C)Men’s HealthTraining for Triathlons (man focused)

JULY – Patriot IssueVeteran Profile (Iraq/Afghanistan)Moms in the MilitaryMilitary BFFs

AUGUST – Home & Family IssueCreative Outdoor SpacesTraveling for Family HistoryFamily Reunions

SEPTEMBER – Arts & Entertainment IssueLifestyle Hearts Art Contest (C)Putting on a PlayA Look at Local Authors

OC TOBER – Health & Wellness IssueHealth & Wellness TopicsBenefits/Types of YogaLocal Haunted Houses & Ghost StoriesCentral Florida Medical Guide (AP)

NOVEMBER – Giving IssueBehind the HomelessSpotlight on TeachersUnique Thanksgiving Celebrations

DECEMBER – Holiday IssueHoliday Pets & People Contest (C)Holiday TraditionsOrlando Top 10



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



Audience Touchpoints for our advertisersWay more than just a print ad...

Other Services:Direct Mail pieces • Promotional Flyers/Brochures • Social Media ManagementCover Plaques • Creative Design • Integrated Mobile Solutions

lCentraFlorida

LIFESTYLE

Community Events• Magazines on Display• Goodie Bags• Raffle Prizes

Facebook.com/ CentralFloridaLifestyle• Links to Advertiser Facebook page• Promotional status updates• Community/Company Event Photos

Monthly E-Newsletter• Banner Ads• Coupons• E-blasts

CentralFloridaLifestyle.com• Digital Editions (with links to advertiser site)• Banner Ads• Photo Contest Sponsorships• Enhanced Resource Directory• Video• Event Calendar• Community/Company Event Photos• Reader Giveaways

Monthly print magazine2 unique editionsAnnual special sections and themed issues• Print Ads• Cover + 2-page spread• Promotional Features• Editorial Options• Inserts• Event Calendar• Community/Company Event Photos

Distribution• Direct Mailed to affluent homes• 4 local Chambers of Commerce• Local medical offices• Communtiy Events

Mobile Solutions• Coupons• Websites• Apps



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



www.CentralFloridaLifestyle.comYanMan Photography

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NOVEMBER 2013

LIFESTYLEC E N T R A L F L O R I D A ’ S P R E M I E R C O M M U N I T Y M A G A Z I N E

+ FAMILYISSUE

A DIVISION OF VS MEDIA GROUP, INC.

MindfulHarmony

AcupuncturePhysical Medicine

Talking Turkey

Different Recipes for the Big Day

National Adoption MonthOne Family’s Story

Best Grandparents ContestAnother Generation of Happiness

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Total Monthly Distribution is 60,000

www.CentralFloridaLifestyle.com

NOVEMBER 2013A DIVISION OF VS MEDIA GROUP, INC.

TM

LIFESTYLE

Photo by Nancy Faircloth


Lynda MillerStaging Real Estate Agent

Talking Turkey

Different Recipes for the Big Day

National Adoption

MonthOne Family’s Story

Best Grandparents ContestAnother Generation of Happiness + FAMILY

ISSUE

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Zip Codes & Communities32819, 32836, 34734, 34761, 34786,

34787, 32835, 32837, 34747

Balmoral, Isleworth, Keene’s Pointe,

Lake Butler Sound, Bay Hill, Cypress

Point, Orange Tree, Phillips Landing,

Viscaya, Almond Tree, Vista Royal,

Summerport & many more.

Average carrier route MHI for this

edition: $132,000

SOUTHWEST EDITIONWINDERMEREDR. PHILLIPSMETROWESTWINTER GARDENHUNTER’S CREEK CELEBRATION

Zip Codes & Communities32825, 32827, 32828, 32832, 32765, 32708,

32789, 32792, 32801, 32803, 32814

Waterford Lakes, Stoneybrook East,

Eastwood, Avalon Park,

Lake Nona, Baldwin Park,

Thornton Park, Windsong

& many more.

Average carrier route MHI for this

edition: $110,000

CENTRAL/ EAST EDITIONWINTER PARKDOWNTOWNLAKE NONAWATERFORD LAKES AREA AVALON PARKOVIEDOWINTER SPRINGS

TARGETEDMARKETING



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



DEMOGRAPHICS Central Florida Lifestyle readers are educated…affluent…socially engaged…culturally active…

READERSHIPReaders per issue 110,000+ Read every single month 84%Regularly receive 99.3%Retain until next issue 61%

PERSONALFemale Readers 59%Male Readers 41%

AGE CATEGORIESAverage Reader Age 46

21-34 22%35-54 53%55-74 23%



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



DISTRIBUTION MAPCentral Florida Lifestyle reaches more affluent readers than any

other local magazine in the tri-county region.

CENTRAL/EAST

SOUTHWEST



Orlando, FL 32809(P) 407.649.3040 (F) 407.246.0032



DEADLINES FOR MATERIALSOn or before the 1st of each month prior to issue date.Example: September 1 is the deadline for our October issue.

AD REQUIREMENTSAd materials in Macintosh platform preferred.• High resolution PDFs preferred, with all fonts and images embedded (at high resolution).

Create ad composition in Adobe Creative Suites: Illustrator, Photoshop, InDesign, or Acrobat.• PLEASE MAKE SURE ALL IMAGES ARE HIGH RESOLUTION. Images must be 300 DPI resolution at

100% of the size they are to be used or bigger. • All photos must be in CMYK format and saved as TIFF or EPS files.• Please do not flatten layered files. • Maximum density for color build is 280.• Coupon borders around offers in ads will not be accepted.• If we receive materials that do not meet our specifications, a production charge will be incurred.

AD SUBMISSIONS• Files to be supplied on CD or via e-mail to [email protected]. A color proof or match print is

strongly suggested to ensure your ad prints as expected.• To submit high resolution ads or elements that are too large to e-mail (larger than 10MB), you can

share the file with [email protected] using Dropbox or another file sharing service.

2 Sided Pull-out Insert with Bleed

13.5”w x 5.5”h Trim Size 13”w x 5”h

Trim Size8.0”w x 10.875”h

Full Page With Bleed8.5”w x 11.375”h

Live Area7.5”w x 10.375”h

Sponsor Banner7.5”w x 1.0”h

Half Page Horizontal7.5”w x 5.05”h

1/3 Page2.65”w

x 10.2”h

2/3 Page5”w

x 10.2”h

Lead-in Sponsor Banner7.5”w x 3.0”h

Trim Size8.0”w x 9.25”h

Back Cover Bleed8.5”w x 9.75”h

Live Area7.5”w x 8.75”h

Half PageVertical3.6875”w

x10.2”h

Qtr. Page3.6875”w

x5.05”h

Eighth Page3.6875”wx 2.475”h

ADVERTISING SPECIFICATIONS

ABOUT US · FEBRUARY 2014 LIFESTYLE TM Jess Regan Photography CENTRAL FLORIDA’S PREMIER COMMUNITY...

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