CASE STUDY 5

Innovating thinking by sell bicycle in terms of deign and art.

Innovating promotion by organizing parties & trade shows instead of normal advertising.

Co-branding partnership to distribute and promote their brand.

Retro look and design.

instead of global recession Niche position in high end segment leads the bicycle sales increase by 25%.

Company could not create sufficient distributer.

Lack of general understanding of the competition and market condition.

Conflicting of decision regarding importing

of raw material.

Company should purchase some component from other country.

company should increase margin.

Company should create brand image of its own .

Company should go for automation,which will be profitable for long run.