AAMLOKPran Mango Fruit Drink

OFTVC ANALYSIS

A Marketing Management (M301)

Presentation

Prepared by

Prepared For

Muhtasim Sarowat RayedZR-61Section A, BBA 21st BatchInstitute of Business Administration

Md. Iftekharul AminAssistant ProfessorInstitute of Business AdministrationUniversity of Dhaka

2

3Characteristics

Urban Youth17-25 Years

TAGLINETARGET MARKET INTENTION

Aamlok er TicketPosition Product as a

Gateway to Fun Activities

4AIDA

Catchy Theme Song

Transported to Aamlok Interest

A Fun Place

Cheeky Themes

Desire

Hanging out with Friends

Action

Aamlok erTicket

Attention

5Positives

Consistent Color Scheme

Embraces its Cheekiness

Memorable Elements

Aamreen

Aam Dibi Kina Bol

The Helicopter Scene

6Negatives

Confused Target Market

Trying to be too Cool?

No Specific Emotion

Thank You!