AAMLOKPran Mango Fruit Drink
OFTVC ANALYSIS
A Marketing Management (M301)
Presentation
Prepared by
Prepared For
Muhtasim Sarowat RayedZR-61Section A, BBA 21st BatchInstitute of Business Administration
Md. Iftekharul AminAssistant ProfessorInstitute of Business AdministrationUniversity of Dhaka
2
3Characteristics
Urban Youth17-25 Years
TAGLINETARGET MARKET INTENTION
Aamlok er TicketPosition Product as a
Gateway to Fun Activities
4AIDA
Catchy Theme Song
Transported to Aamlok Interest
A Fun Place
Cheeky Themes
Desire
Hanging out with Friends
Action
Aamlok erTicket
Attention
5Positives
Consistent Color Scheme
Embraces its Cheekiness
Memorable Elements
Aamreen
Aam Dibi Kina Bol
The Helicopter Scene
6Negatives
Confused Target Market
Trying to be too Cool?
No Specific Emotion
Thank You!