BloggingA Cost Effective Way to Engage Your Community

September 2011

Brent Robinson479.790.0526brentrobinson@collectivebias.com@bigbrainbrent

• Telling stories• Sharing photos• Having conversations• Providing feedback• Publicizing events • Creating content

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BloggingWhat is it?

• Relatively inexpensive• Easy to implement• Lasts longer• Feeds other marketing• Helps people find you on Google!

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BloggingWhy do it?

• Traditional Blogging– WordPress.com– Blogger.com

• Micro Blogging– Tumblr.com– Posterous.com

• Specialty Blogging– YouTube.com– Vimeo.com– Flickr.com– PicassaWeb.com– BlogTalkRadio– Itunes

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BloggingHow do I get started?

• RSS Feeds– Atom– NetworkedBlogs.com

• Share Widgets– ShareThis– AddThis– StumbleUpon

• Social Media Tools– Hootsuite.com– TweetDeck.com– Seesmic.com– BufferApp.com

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SyndicationHow to Share?

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SyndicationWhere to Share?

• How often should I publish?– Frequency is up to you– Just do it regularly

• How much time does it take?– Two/three paragraphs – 10 minutes to 2 hours– Upload a photo – 1 minute– Create a video – hours to 30 seconds

• www.Glmps.com

• Let’s talk about mobile

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StaffDo I have time for this?

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StaffLet’s Talk Mobile

82.2 million people in U.S.

Google 41.8%Apple 27%RIM 21.7%

• Existing versus hiring new people?

• Local Bloggers?– www.arkansaswomenbloggers.blogspot.com/p/directory.html – www.nwabloggers.com – https://twitter.com/#!/bryanjones/lr-mommy-bloggers/members– http://technorati.com/search?return=sites&authority=all&q=Ar

kansas&x=0&y=0

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StaffWho do I get to do this?

• Spends all of her time out in the community

• Has a smart phone• Knows how to take pictures• Loves pithy quotes

From the “Desk” of Kalene Griffith

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Case StudyBentonville Convention and Visitors Bureau

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Case Studywww.NWAMotherlode.com