Effective and Engaging Blogging By Jonny Ross
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Transcript of Effective and Engaging Blogging By Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Why should I Blog?
Anyone blogging? Do you understand what a blog is?
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Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!!
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How to come up with some ideas• Subscribe to competitors• Subscribe to industry related news• Subscribe to professional bodies / services• Create Google alerts on niche topics• Thing about all the products/services you offer• Keep notes of questions clients ask you• What are your passions?• Keep a journal/voice recorder
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How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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Step 5: Measure success refine and keep to dates
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Any Questions So far?
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21
Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is
the winner – Email Marketing)• Be controversial • Make an unusual association (How Lemons help your HR)
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Question Time
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
Also for Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21