Masters of Marketing Effective Blogging

What is a Blog?Originally from Web log, a blog is a collection of posts ordered in chronological order with the most recent post at the top of the page, so it is viewed first.

A blog can be written by one individual or a group of people, can be written around a single topic.

Examples: www.CloverleafIns.com/blog/ and ww.1stAllianceInsurance.com/blog/.

Why post Blogs?• Helps SEO• Keeps your customers updated• Shows expertise• Shows your personality• Has a potentially wide reach• Exercises your mind• It’s fun!

Let’s Talk Stats• The two major traffic sources for blogs are Search Engines

(48%) and Social Media (28%)• 25% of Bloggers are using mobile devices for Blogging

(Source: Tech18.com)

• Companies that blog have 434% more indexed pages• Companies that blog have 55% more website visitors

(Source: Hubspot)

What to Blog about Your products and services Your agency Industry news and events Community news Holidays or seasonal events Enlist the help of a guest blogger

When to Blog• Mornings• Wednesdays• Often, at least once a week.

Blogging: Step-by-step1. Create a catchy title2. Create good content3. Add anchor text4. Add pictures5. Add a call to action6. Ask questions7. Add tags8. Tell people about it

Benchmarking• Pageviews• Comments• Shares• Backlinks• Leads

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In Conclusion

Darmini Kara dkara@getitc.com www.GetITC.com

Bottom line: Blog early and often.

Get more blogging tips at our blog http://iwbseotips.blogspot.com

Thank You