Public park

Within the music video, one of three established locations seen within the video will be a public park. The public park will be based upon my local area in Bedford, which will allow ease of accessibility in regards to the productions stages of the music video. Whereby, the park environment will be utilised as a social space in relation to the artist; generic conventions of the hip hop music genre will be implemented to visualise the expectancies, consisting of smoking in the form of drug consumption(marijuana). In such environment, will convey the artist's mood as being somewhat stimulated by the usage of drugs, which is the intended viewing. In consideration of pre-existing hip hop music videos, public parks are commonly used to assist viewers with establishing genre of a music video, which familiarity encourages viewers to identify the music video as being that of a hip hop classification.

House

Within the music video, one of three established locations seen within the video will be a house environment. The house environment will be based upon a residence in my local area, in Bedford. Yet again will enable ease of accessibility in regards to the productions stages of the music video. Whereby, the house environment will be implemented to visualise the lyrics; in terms of the song, will illustrate the artists laziness in relation to his school absence(gaining an understanding of the activities he partakes in). Generic conventions of the hip hop music genre will be implemented to visualise the expectancies, consisting of smoking in the form of drug consumption(marijuana) and the use alcoholic bottles to convey alcohol consumption. In such environment, will convey the artist's mood as being somewhat stimulated by the usage of drugs and alcohol, which is the intended viewing. In which, can be integrated as a suggestive device of the artists cause of mood, in the perspective of the viewers. In consideration of pre-existing hip hop music videos, house environments are commonly used to assist viewers with establishing genre of a music video, which familiarity encourages viewers to identify the music video as being that of a hip hop classification.

Streets

Within the music video, one of three established locations seen within the video will be of a street environment. The street environments will be based upon those in my local area, in Bedford. Yet again will enable ease of accessibility in regards to the productions stages of the music video. Moreover, streets within my area vary in terms of development, and can therefore be used to suggest the differentiating moods of the artist. Inevitably, the street environments will be implemented to visualise the lyrics; in terms of the song, will illustrate the artist's involvement within social engagements. Generic conventions of the hip hop music genre will be implemented to visualise the expectancies, consisting of drug handling(marijuana). In such environment, will convey the artist's mood as being somewhat happy, by demonstrating him socialising with a peer within his social group. Providing audiences with an insight to the artist's personality, which is intended to be established within the music video. In consideration of pre-existing hip hop music videos, street environments are commonly used to assist viewers with establishing the genre of a music video, which familiarity encourages viewers to identify the music video as being that of a hip hop classification. Moreover, streets scenarios are commonly used to portray aspects of rebelling and authority within social groups.

Choice of locations in relation to generic locations seen withinhip hop music videos

Within the music video production, I have chosen to incorporate three different locations as environments for the artist. In which, is generically maintained within hip hop music videos. Examples of music videos that have three established locations are:

Moreover, the locations of the artists environment were selectively chosen, as within existing hip hop music videos, the same environments are commonly recreated to provide the means of familiarity. In which, allows viewers to identify a music video production to a music genre, in such instance is hip hop.

Eminem - When I’m Gone Rick Ross - Ali Bomaye