Evaluation of My Project

Cups (You’re Gonna Miss Me)

In what ways does your media product use, develop or challenge forms and conventions of

real media products ?

For my project I have created a Music Video, Album Artwork and Publicity Poster. In my project I have used many codes and conventions that are seen in music videos of the same genre, such as quirky music and imagery that fits in with the theme of the music. In my project this theme was loneliness. My music video however fitted into a category on Independent music, which allowed me to break some of these conventions to create a “Different” Or “Quirky” video. My inspiration behind the Video came from a Indie Rock band The Maccabees with a song called “First Love”.

I also paid homage to Bob Dylan, due to my music choice being quite folky. I achieved this by using lyrics from the track and writing them out on large pieces of card such as seen in his hit single “Subterranean Homesick Blues”. I used this as I wanted to break away from “Studio” videos, that are produced by other people and not the artists. I wanted to create a D.I.Y feel to them piece, relating back to the golden age of folk during the 1970’s. I done this by avoiding the use of tri pods, opting for hand held recording, to keep a authenticity about the piece.

“Loud” Name of band in larger font than the album name, to carry a reputation.LuLu Is bigger, showing importance of the main singer.

Picture of desolate garage connoting loneliness and abandonment. Name again

focusing on forgetting and abandonment

“LuLu” Present in the picture

Use of greys, blacks, and browns create a earthy dark feeling.

Coat connoting cold weather, which is associated with loneliness

Font is different to album name font. Also containing Album Out Now, to act as a imperative to buy the album

How effective is the combination of your main product and ancillary texts?

My album artwork and poster is effective with my film due to its continual theme of loneliness:• My video uses strong images to create a feel of

isolation and loneliness, this is transferred into the images used in my ancillary texts which also create this mood

• The font used creates a them quirky atmosphere that I hoped to use in my Video.

• The greys seen in my video are also similar to the colour scheme used in the poster and artwork

• Use of the same fonts help draw the two texts together, as well as the use of similar images, however one image is central to generate the feeling of importance

• Unlike “D.I.Y” themed video, artist is featured on artwork and on the poster

What have you learned from your audience feedback?

My target audience was that of people who enjoy a Folk/Alternative style of music, rather then mainstream or commercial. I aimed my products to people aged around 16+, however I feel it will be enjoyed by those between that age brackets of 18-30. Which alternative genre do you find most appealing?Indie Folk 16Rock 4Electro 1Alternative 9

What should the Album name be called?The Same New You

7Isolate This

11Something about Forgetting 12

What do you feel most suitable as a front coverImage one11 Image two 10Image three 11

Which font theme most suit my products?Cartoon 11Hand written 10Basic 6Other 3

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How did you use new media technologies in the construction and research, planning and evaluation stages?