Ancillary tasksDigipak

Front coverWithin the front cover of the digipak, the imagery achieves the appeal of the artist smoking. This appeal of the artist is demonstrated via the numerous inclusions of smoke clouds, which within the central cloud of the cover, features the artist's name 'Run Down' and and the album title 'exile' in its logo format. Which, the album title and artist name is stylised to an aerated font, used to maintain the seamless imagery of smoke fumes, throughout the product(s). This enables audiences of the product to identify the artist and album name(fulfilling the viewer gratification of identity - according to Blumler and Katz uses and gratifications model). Also, the scenery within the front cover, resembles an external house environment established within the magazine poster and music video production. Using recurring imagery enhances the ideal of similarity; advancement in similarity is indicated via maintaining the artist's iconography, such as the clothing style which is similarly seen within the music video. In addition, the green colour coordination is implemented to enforce the relation between the artist and drugs, whereby the colour green is mostly associated with marijuana. This ideal is also visualised within the music video production on numerous occasions. Moreover, as my music video production contains explicit content, I had included the use of the 'parent advisory' sticker on the front cover. Which instantaneously informs viewers of the product, containing explicit content; warning consumers that the product should be viewed with provided parental concern(mature).

Back coverWithin the back cover of the digipak, the imagery achieves the seamless smoke path which progresses from the front cover. Such presentation enforces the ideals of drug consumption, seen within the music video production. The imagery conforms to the performance structure of the music video; whereby is somewhat similar, and creates a sense of linear structure. In further regards to the smoke fumage, it is implemented to maintain the aerated style of font; up keeping the portrayal of consistency within the product. In terms of text, smoke fumes are implemented to highlight key soundtracks within the album. The scenery itself is that of the house, which provides wider understanding of the environment that the artist is in. As an iconic location of the music video, allows the audience to suggest questions relevant to the significance of the house in relation to the artists behaviours and activities. Yet again the green colour coordination is is implemented to expose the relation between the artist and drugs. Furthermore, the implication of the record label, is used to indicate what record label the artist is affiliated with, and to identify what record label published the album. Moreover, copyright information is present to identify the original publishing label of the content, being 'Rostrum Records'. The record label is credited appropriately, to acknowledge the originality of content.

CD designWithin the CD design of the digipak, the imagery achieves the imitation of the artist's hat, which is notably, an iconic feature of his appearance. Whereby, the hat can be related to the artist's interactions; where he is mostly seen to engage with handling drugs and consuming them. I had recreated the hat as my CD design, whereby I had incorporated the colour green; which is constructed as a relation to marijuana within the production(s) and further copies the hat. Moreover, for visual purposes, I had included a jean textured pattern with a gradual shading gradient; which illustrates the lighting environments, texture and three-dimensional perspective in relation to the hat. Notably, the text used within the CD design, simply enforces the album name and artist of the production. Which in terms of layout, the text is positioned symmetrically, corresponding to the sectioned design. The sections base themselves upon the hats parted structure, to further imitate the hat. I wanted to enforce the ideology of drug consumption across all aspects of the product; as it is the main theme, and is shown throughout the music video production. Hence I had chose the CD design to conform to the style of the hat, to construct the relations between the ideology and products.