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A WordPress Business Website Checklist THE CHECKLIST MANIFESTO AS APPLIED TO WORDPRESS AND YOUR BUSINESS

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1.INSTALL 5. OPTIMIZE 4. CONNECT / CUSTOMIZE 2. SECURE 3. CONFIGURE

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Introduction The Checklist Manifesto From Two Approaches Simple to Complex Which lists and parts we talk about depend on you Start and always check with what you know about your business The five list categories | 72 Tasks | Q & A Resources | Slides | Planning

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ATUL GAWANDE General & Endocrine Surgeon Professor at Harvard Medical School Staff Writer at The New Yorker

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Simple Beginning Domain Name Should Contain Company Name Consider Keywords Easy to Remember Unique Use.com Content Home Products & Services About Us Contact

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Simple Beginning Logo DIY (graphicsprings.com) Use Fiverr.com Use 99Designs.com A Local Designer Content WordPress as CMS Mobile Considerations

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WordPress Checklists Simple 8 things from FitSmallBusiness.com WordPress Mentor wpmentor.net Install Secure Configure Connect Optimize

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8 Simple Things 1. Prevent Hacking limit login attempts plugin 2. Setup Backups preferably automatic 3. Akismet to prevent content and trackback spam 4. SEO by Yoast 5. Verify site with Google Webmaster Tools, submit a sitemap 6. SAA for Bing and Yahoo 7. Add Google Analytics 8. Change permalinks

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INSTALL Part 1 Tools Domain & Hosting Email Account FTP A/C Google A/C Create & Integrate Feedburner Mailing List Setup Website Monitoring WordPress Install Part 2 General Settings Addresses Site Name / Tagline Timezone Ping Service Delete sample content Set permalinks Uploads path Robots.txt Logo

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INSTALL Part 2 General Settings Addresses Site Name / Tagline Timezone Ping Service Delete sample content Set permalinks Uploads path Robots.txt Logo Part 2 Cont. Set favicon Burn RSS feed Visual Editor settings

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SECURE Change Admin Admin A/C settings Update Unique Keys Delete Installation files Move wp-config.php file Remove WordPress version Stop SQL Injection attacks Change Databse prefix .htaccess file settings File monitoring scan Comment / Trackback span Comment setting Prevent Brute Force pw Create a backup plan

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Configure Plan site taxonomy Check and / or improve 404 Related Content Maintenance mode Contact Form Boilerplate | Utility Sitemap Theme Configurator | Customizer Test with sample content Mobile support

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Connect Google XML sitemaps Google Analytics Install Realtime Analytics Twitter integration Facebook LinkedIn Other Social Media Integration Mailing List Integration AdWords | AdSense |Other Adv. Web Monitoring Service

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Optimize Configure SEO Popups? New Visitor greeting Sales Pages? Payment | eCommerce Integration Cleanup Performance Test | Multiple Browsers Run final security scan Publish & Publicise

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Planning Working ON Your Business, not Just IN Your Business Your Message, Target Audience CTAs KPIs Leveraging Online What Youre Doing Offline Whats A/B and Multivariate Tests and Why Use Them? Am I Ever Going to Add an Online Store? Impact on Your WordPress Install Theme and Plugin Choices How and What You Track Use of APIs Blogging, Social Media, Forums eCommerce?

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THANK YOU