Wordpress 101 - How to Use Wordpress for Your Business Website
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Transcript of Wordpress 101 - How to Use Wordpress for Your Business Website
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WordPress Basics
Getting Started with WordPress as your Website Publishing Tool
Jeff Bennett
www.DigitalSplashMedia.com
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Introductions
• Your name & company/business
• Have you ever used Wordpress?
• What do you hope to get from this workshop?
WordPress Basics
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<html>
Engineer
System Analyst/Programmer
Software Engineer
Multimedia & Web Developer
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WordPress BasicsObjectives:
Learn how to set up a basic business website using Wordpress
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A lot of content to coverNeed to stay on topic
May have to defer questions to later
WordPress Basics
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Topics
Acvivation & Sign-up The DashboardThemesSettingsCreating PostsCreating PagesPages vs PostsEditing Posts & PagesCategories & TagsManaging CommentsSite Structure/OrganizationStatic Home PageLinksMedia LibraryWidgetsPolls & RatingsWordpress.orgInstalling Wordpress.orgPluginsUsersContact PagesCustom FieldsPage TemplateseCommerceBackupsSecurityUpdatingImporting
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
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www.DigitalSplashMedia.com
Content will be posted online:
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
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Every Business NEEDS a Website
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But historically, to build a website, you
needed to know how to code
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... or hire someone who did
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But with the advent of free Internet
publishing tools like Wordpress
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Geek-speaknot required!
You don’t have to know how to code
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Though it started as a blogging platform,
Wordpress is now a very rich online
publishing tool used for building entire websites
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For example...
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For example...
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So, why is this good news for you?
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You can build this...
without knowing this
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You just use a simple text editor to create
and edit pages
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Are you ready to get started?
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
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What is WordPress?
A website publishing tool that lets you build and publish websites from
your browser
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Create a website using only your browser for FREE
$0
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
![Page 31: Wordpress 101 - How to Use Wordpress for Your Business Website](https://reader034.fdocuments.in/reader034/viewer/2022052410/554bb5fab4c90594278b48de/html5/thumbnails/31.jpg)
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
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The Basic Process
Sign-up/
Install
Choose theme
Adjust settings
Write a page
Publish
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If you’re familiar with Micrsoft Word or another word processor,
you should be able to get the hang of Wordpress
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Before we jump in...
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Flavors
.com.org
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.comHosted for youLimited themesLimited optionsLimited flexibility
BUT FREE!
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.orgTons of themesTons of optionsTons of flexibilityFree software
You have to buy the web hosting plan
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Web Hosting?
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A company that rents web server space for your
website
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Which flavor is right for
you?
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We’ll cover that later,
but for now...
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Let’s start with .com
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
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WordPress Basics
Sign-up and Activation - A Brief Video
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WordPress BasicsBuilding a Site in < 4 Minutes
Time-lapse Video(a preview of what we’ll be doing here)
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From this ...
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To this
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
![Page 52: Wordpress 101 - How to Use Wordpress for Your Business Website](https://reader034.fdocuments.in/reader034/viewer/2022052410/554bb5fab4c90594278b48de/html5/thumbnails/52.jpg)
Wordpress Guided
Tour
Wordpress Guided Tour
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The Dashboard
Customize Layout
Expand/Collapse Menu
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Themes
Search
Appearance
Browse
Preview
Activate
Options - not all themes created equal
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Settings
GeneralWritingReadingDiscussion
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Creating Posts
Title
Type or paste content
Insert imagesFormatting icons
Click for all icons
Publish options
Categories
Tags
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Creating Pages
Similar layout as posts
Attributes instead of Categories and Tags
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Posts vs Pages
Posts PagesTime-based content displayed in reverse chronological order - more “bloggy”
Pseudo-static pages used to create web pages for non-changing information like contact, about, events, products, services, etc. Not listed by date, and they don’t use categories and tags
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Editing Posts & PagesSelect Edit under either Posts or Pages
Select item to edit
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Categories & Tags
Categories - helpful for organizing your posts by topic
Tags like keywords
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Managing Comments
UnapproveApproveSpam
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Site Structure
Organize your site’s pages according to your business needs
Order pages using the order attribute in the Pages section
Menu editor in Wordpress 3.0 will make this better and easier
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Static Home Page
First create a page that will be your home page
Under Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page
Create another new page that will be for blog posts
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Links
Optional if you want to have a set of links in your sidebar
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Media Library
Upload and manage photos, video and other media
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Widgets
Content for your sidebar & footer
Drag-n-drop widgets with your mouse
Find it under Appearance menu
Useful Widgets:Recent PostsArchivesCategoriesRSS
Some themes include extra widgets
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Polls & Ratings
Ratings - people can rate posts
Polls - requires account with PollDaddy.com
Included with .com, need plugins for .org
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Wordpress.com Upgrades
Your own domain name - $9.97/year
Custom CSS (extra flexibility for changing your theme) - $14.97/year
Applies to .com, not .org
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Wordpress.orgMuch the same as .com as far as interface goes
Lots more themes
Lots more options via plugins
Tons of flexibility
You have to sign up with a web host
BlueHost.com - very affordable ($6.95/month), good options, easy Wordpress installation
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Installing Wordpress.org
Pick a version
Pick a non-default username and a good password (and remember that password!)
Where to install it
Name can be changed later
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Plugins
There’s a plugin for that!
Essential:Akismet - stop spam
Plugin menu item
Hundreds, maybe thousands of plugins available
Add functionality to your site
Add new plugins via Add New
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Users
Add many other users with varying levels of permission
Available in .com & .org
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Contact Forms
Need a plugin if you want more than the standard comment form included on pages and posts by default
Contact Form Plugins:-Fast and Secure Contact Form-cforms
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Custom Fields
Powerful feature in posts that provides ability to add extra information to posts
Requires a theme that supports it or extra coding
Don’t worry about it for now. Topic of a more advanced workshop.
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Page Templates
Ability to create pages using different templates
Some themes have multiple templates defined. Many do not.
Addressed in more detail in a subsequent workshop
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eCommerce
Lots of options:
Text links to 3rd party stores (cafepress)
PayPal buttons using PayPal as both shopping cart and payment gateway
3rd Party shopping cart buttons
Plugins
More detail in a subsequent workshop
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BackupsVery Important!
Minimum backup of core Wordpress data using Tools > Export
Full Wordpress database backup using phpMyAdmin plugin
Service: Online Backup for Wordpresswordpress.backup-technology.com/
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Security
Delete default admin username
Hackers are out there!
Choose good password
Keep up to date with latest version of Wordpress and Plugins
Security Scan Plugin
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Upgrading
Back up first!Database and Files
Disable Plugins
Automatic Update
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Importing
Import content from other Wordpress site, Blogger and more
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Wordpress 3.0
New in 3.0
Menu Manager
New default theme
Custom background & headers
Custom post types
and much, much more
www.mauiwordpress.com/?p=15
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Analytics & Site Stats
Google Analytics
Webserver stats
.com stats in dashboard
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Themes RevisitedAll themes are NOT created equal
Different themes - different options and customization
Free themes and premium ($) themes
Some Themes with good customization options:
Suffusion (free)Twenty Ten (free, Wordpress 3.0 for .org, available now in .com)Indy PremiumSimple IndyUnder the InfluenceArthemiaThesis ($)
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Which flavor is right for
you?
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Intro
Conceptual Overview
Demonstration & Guided Tour
Live Demo + Hands-on Interaction
Agenda
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WordPress ResourcesDigitalSplashMedia.com
MauiWordpress.comWordPress.tv
codex.wordpress.orgTwitter.com/DigitalSplash
Twitter.com/MauiWordpress
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Wordpress 201A new Wordpress workshop coming soon.
Topics to include:
•Plugins in more depth•Photo galleries•Forms•Custom Fields•Tweaking themes by editing the stylesheet•Page templates•eCommerce
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