Introduction The Checklist Manifesto From Two Approaches Simple
to Complex Which lists and parts we talk about depend on you Start
and always check with what you know about your business The five
list categories | 72 Tasks | Q & A Resources | Slides |
Planning
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ATUL GAWANDE General & Endocrine Surgeon Professor at
Harvard Medical School Staff Writer at The New Yorker
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Simple Beginning Domain Name Should Contain Company Name
Consider Keywords Easy to Remember Unique Use.com Content Home
Products & Services About Us Contact
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Simple Beginning Logo DIY (graphicsprings.com) Use Fiverr.com
Use 99Designs.com A Local Designer Content WordPress as CMS Mobile
Considerations
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WordPress Checklists Simple 8 things from FitSmallBusiness.com
WordPress Mentor wpmentor.net Install Secure Configure Connect
Optimize
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8 Simple Things 1. Prevent Hacking limit login attempts plugin
2. Setup Backups preferably automatic 3. Akismet to prevent content
and trackback spam 4. SEO by Yoast 5. Verify site with Google
Webmaster Tools, submit a sitemap 6. SAA for Bing and Yahoo 7. Add
Google Analytics 8. Change permalinks
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INSTALL Part 1 Tools Domain & Hosting Email Account FTP A/C
Google A/C Create & Integrate Feedburner Mailing List Setup
Website Monitoring WordPress Install Part 2 General Settings
Addresses Site Name / Tagline Timezone Ping Service Delete sample
content Set permalinks Uploads path Robots.txt Logo
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INSTALL Part 2 General Settings Addresses Site Name / Tagline
Timezone Ping Service Delete sample content Set permalinks Uploads
path Robots.txt Logo Part 2 Cont. Set favicon Burn RSS feed Visual
Editor settings
Configure Plan site taxonomy Check and / or improve 404 Related
Content Maintenance mode Contact Form Boilerplate | Utility Sitemap
Theme Configurator | Customizer Test with sample content Mobile
support
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Connect Google XML sitemaps Google Analytics Install Realtime
Analytics Twitter integration Facebook LinkedIn Other Social Media
Integration Mailing List Integration AdWords | AdSense |Other Adv.
Web Monitoring Service
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Optimize Configure SEO Popups? New Visitor greeting Sales
Pages? Payment | eCommerce Integration Cleanup Performance Test |
Multiple Browsers Run final security scan Publish &
Publicise
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Planning Working ON Your Business, not Just IN Your Business
Your Message, Target Audience CTAs KPIs Leveraging Online What
Youre Doing Offline Whats A/B and Multivariate Tests and Why Use
Them? Am I Ever Going to Add an Online Store? Impact on Your
WordPress Install Theme and Plugin Choices How and What You Track
Use of APIs Blogging, Social Media, Forums eCommerce?