Union Pacific R. Co. v. Chicago, RI & PR Co., 163 U.S. 564 (1896)
A virtual union among PR agencies in the digital environment
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Transcript of A virtual union among PR agencies in the digital environment
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“Establish an Alliance through the Digital Network”
Topic
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Creating One Unified Virtual Independent PR Agency via Digital Networking
Why
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Global PR Agency VS. Local PR Agency
Each regional office holds avg. 30 staffs Average 30 – 50 staffs
PR Industry Facing Stagnation on its Size
Back-ground
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Easy to expand overseas with global network
Difficulty in localizing due to complicated headquarter-based process
Thorough understanding of local industry and active communication
Limitation on advancing to overseas market
Global PR Agency VS. Local PR Agency
Back-ground
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EU
APEC
NAFTA
NEWASIA
BLOCK
Recently Accelerating Asia Economic Block
Back-ground
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Asiablock
As Acceleration of Asia Block is Increasing, Formation of Network for Independent PR Agency
Will Reinforce All the Limits
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Forming United Virtual Company Between Independent Agencies
Asiablock
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Securing human resources from each region
Pursuing $1,000,000 worth project
Diverse specialists and cooperation, Executing big projects
Enhancing PR service volume/quality through Global network and local experts' collaboration
Elevation of PR industry through the formation of Asia PR block
Achievable Goals with the Alliance
Thealliance
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Achievable Goals with the Alliance
BEFORE AFTER
$ 1,000,000(Size of client budget)
Thealliance
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How can Independent Agency form a Virtual Company?
Thealliance
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VirtualCompany
Problem of Old Offline Network
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VirtualCompany
Answer is Corporate SNS ‘alldependent’
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VirtualCompany
SNS for Business
ㅋ
CHAT COMMUNITY C2C SNS B2B SNS
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VirtualCompany
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What is alldependent?
all-dependent
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What is alldependent?
all-dependent
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Major Functions of alldependent
all-dependent
SHARE
MESSAGE
GROUP
SEARCH
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Items to Share via alldependent
Each agency's service details PR case studies and solutions Proposals
Client information Global collaboration project Exchange of HR
all-dependent
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Expanding PR services with direct communication and sharing global client info and PR case studies
Immediate Networking with low capital and simple process Boundless communication
all-dependent
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Online Communication Channel+
Data Base Archive
For Unified PR Agencies' Communication and Information Sharing
HumanResource Information Search Communication
Company
Group
What is alldependent?
all-dependent
all-dependent
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GROUPCreating Groups In Order for AEs All Over the World to Communicate
all-dependent
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Human Resources Conversation
SEARCH
all-dependent
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SHARE
ClientInformation
DataReference
all-dependent
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MESSAGE
all-dependent
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alldependent Project Collaboration Example
Global Companies
all-dependent
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1
N(Agency)
Profit
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alldependent is not made only for Medicom,
But for all independent agencies
all-dependent
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