A User Guide - Zoho · under Integrations. 2. Mouse over Facebook and click Connect. A popup will...
16
Transcript of A User Guide - Zoho · under Integrations. 2. Mouse over Facebook and click Connect. A popup will...
Social Campaigns are a quick easy way to reach a wider
audience and engage with your followers on social media From
posting a campaign on social media to running promotions on
your Facebook page Zoho Campaigns can do it all
This guide will take you through the process of connecting
your social media accounts with Zoho Campaigns then go over
creating post and page campaigns
A User Guide
Table of content
What can I do with Social Campaigns01
Getting Started with Social Campaigns01
Post Campaign 05
Page Campaign07
1
Social campaign
What can I do with Social Campaigns
Zoho Campaigns provides a multi-dimensional approach to social media
through post campaigns promotional tabs on Facebook and options to
share your email campaign on social media
Letrsquos take a look at some ways you can use this feature
E-commerce - Promote your brand by posting updates on promotional
offers on Twitter Facebook amp LinkedIn
Event Promotion- Promote an important event such as a conference
workshop or a training program
Teasers- Reveal tidbits to build up anticipation for your upcoming
product
Getting Started with Social Campaigns
Before you create PostPage Campaign it is important to connect your
Zoho Campaigns account with Social media accounts such as Facebook
Twitter and LinkedIn
To connect your Facebook account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Mouse over Facebook and click Connect A popup will appear
2
Social campaign
3 Enable Zoho Campaigns to access information and authorize your
account then click Continue
4 Enter your Facebook credentials to integrate
3
Social campaign
To connect your Twitter account
1 From the Navigation toolbar choose Settings and select Apps under Integrations
2 Mouse over Twitter and click Connect
3 A popup will appear
4 Enter your Twitter credentials and click Authorize App
To connect your LinkedIn account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Hover on LinkedIn to click Connect
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
Table of content
What can I do with Social Campaigns01
Getting Started with Social Campaigns01
Post Campaign 05
Page Campaign07
1
Social campaign
What can I do with Social Campaigns
Zoho Campaigns provides a multi-dimensional approach to social media
through post campaigns promotional tabs on Facebook and options to
share your email campaign on social media
Letrsquos take a look at some ways you can use this feature
E-commerce - Promote your brand by posting updates on promotional
offers on Twitter Facebook amp LinkedIn
Event Promotion- Promote an important event such as a conference
workshop or a training program
Teasers- Reveal tidbits to build up anticipation for your upcoming
product
Getting Started with Social Campaigns
Before you create PostPage Campaign it is important to connect your
Zoho Campaigns account with Social media accounts such as Facebook
Twitter and LinkedIn
To connect your Facebook account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Mouse over Facebook and click Connect A popup will appear
2
Social campaign
3 Enable Zoho Campaigns to access information and authorize your
account then click Continue
4 Enter your Facebook credentials to integrate
3
Social campaign
To connect your Twitter account
1 From the Navigation toolbar choose Settings and select Apps under Integrations
2 Mouse over Twitter and click Connect
3 A popup will appear
4 Enter your Twitter credentials and click Authorize App
To connect your LinkedIn account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Hover on LinkedIn to click Connect
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
1
Social campaign
What can I do with Social Campaigns
Zoho Campaigns provides a multi-dimensional approach to social media
through post campaigns promotional tabs on Facebook and options to
share your email campaign on social media
Letrsquos take a look at some ways you can use this feature
E-commerce - Promote your brand by posting updates on promotional
offers on Twitter Facebook amp LinkedIn
Event Promotion- Promote an important event such as a conference
workshop or a training program
Teasers- Reveal tidbits to build up anticipation for your upcoming
product
Getting Started with Social Campaigns
Before you create PostPage Campaign it is important to connect your
Zoho Campaigns account with Social media accounts such as Facebook
Twitter and LinkedIn
To connect your Facebook account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Mouse over Facebook and click Connect A popup will appear
2
Social campaign
3 Enable Zoho Campaigns to access information and authorize your
account then click Continue
4 Enter your Facebook credentials to integrate
3
Social campaign
To connect your Twitter account
1 From the Navigation toolbar choose Settings and select Apps under Integrations
2 Mouse over Twitter and click Connect
3 A popup will appear
4 Enter your Twitter credentials and click Authorize App
To connect your LinkedIn account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Hover on LinkedIn to click Connect
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
2
Social campaign
3 Enable Zoho Campaigns to access information and authorize your
account then click Continue
4 Enter your Facebook credentials to integrate
3
Social campaign
To connect your Twitter account
1 From the Navigation toolbar choose Settings and select Apps under Integrations
2 Mouse over Twitter and click Connect
3 A popup will appear
4 Enter your Twitter credentials and click Authorize App
To connect your LinkedIn account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Hover on LinkedIn to click Connect
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
3
Social campaign
To connect your Twitter account
1 From the Navigation toolbar choose Settings and select Apps under Integrations
2 Mouse over Twitter and click Connect
3 A popup will appear
4 Enter your Twitter credentials and click Authorize App
To connect your LinkedIn account
1 From the Navigation toolbar choose Settings and select Apps
under Integrations
2 Hover on LinkedIn to click Connect
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
4
Social campaign
3 Enable Zoho Campagins to access information from your LinkedIn
profile
4 Enter your LinkedIn credentials and click Allow Access
Now that yoursquove integrated your Zoho Campagins account with your social
media accounts letrsquos move on to sharing a status or post on Facebook
Twitter or LinkedIn via Zoho Campagins
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
5
Social campaign
Post Campaign
This is the easiest way to engage your followers on social media All you need
to do is talk about your brand on your social media pages by posting links
images and status updates
Likes retweets views and comments allow you to gauge contact engagement
with your post campaigns
To create a post campaign
1 From the Navigation toolbar choose Engagement and select Social
Campaigns
2 Click Create New and select Post Campaigns
3 Add the following details
Name - Name your campaign for internal use
StatusTweets - This is where you enter the text content of your
campaign
Images ndash Compared to text statuses or links images are the most engaging
posts Supported image formats are jpg jpeg png and bmp The maximum
image file size is 1MB (~1024x1024 px)
Links - Copy and paste a link and your campaign will automatically
generate a link preview with a headline and blurb This preview can be
removed if you wish
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
6
Social campaign
4 Select the social media pages where you want to publish your campaign
Click Schedule or Post Now to publish the campaign
Tips for your post campaign
1 Your posts should be thought-provoking insightful and relevant
2 Ask open-ended questions
3 Never let a direct and meaningful response go unanswered Have
conversations with your followers
4 While posting a status use hashtags to monitor activity on the topic
5 Avoid using shortened URL in Facebook posts Full-length URLs have
an engagement rate three times higher than shortened URLs
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
7
Social campaign
6 When tweeting however always use shortened URLs and let users
know exactly where theyrsquore going when they click your link
7 According to a TrackMaven study posts published after work hours
have shown a 11 increase in engagement and posts on Sundays get 25
more
Page Campaign
Page campaigns let you run a promotional campaign on Facebook for a
limited time Yoursquoll create a custom tab for your Facebook page then create
a page campaign for that tab Herersquos what this section will cover
1 Installing page tabs on Facebook
2 Creating page campaigns
3 Promoting page campaigns on social media
4 Sending email invites to contacts
Before you install a page tab please check whether yoursquove created
a Facebook page You can create a Facebook page by clicking the link
below httpswwwfacebookcombusinessproductspages
Installing page tabs on Facebook
Page tabs are windows that you can use to inform visitors about
promotional offers helping you publicize and market your brand
effectively
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
8
Social campaign
To install page tabs Facebook page
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Manage Pages in the top-right corner of the screen
3 If yoursquove already created a Facebooks page then click Install Tab App
corresponding with your chosen Facebook page A popup will appear
4 Enter a Name and upload an image for your page tab
5 Click Install
Note If you have not created a Facebook page or you want
to add another page to your Facebook account simply click
Add a Facebook Page You can also clone an existing page
campaign rather than starting a new one from scratch
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
9
Social campaign
Creating page campaign
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Click Create New and select Page Campaign
3 Enter the following details
Name - This for internal use
Select Page - The Facebook page where you would like to publish the
campaign Add Content - Configure the content for your page tab
4 Click Start
5 You can post the campaign immediately or schedule it for a later
time
Sharing your page campaign on social media
You can promote your Facebook page campaigns by sharing them on
Twitter Facebook and LinkedIn To promote your campaigns on social
media just click the Social Share button once your Facebook page campaign
has launched
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
10
Social campaign
Sending email invites
An email invite will be sent to contacts to inform them about a new page tab campaign you have posted on Facebook page This will help you garner more attention to your campaign than it would without this feature
To create an email invite
1 From the Navigation toolbar choose Campagins and select Social
Campaigns
2 Select which page campaign yoursquod like to send an email invite for
3 Click Email Invite in the top-right corner of the screen
4 Enter the basic information fill in the content and select the
recipients When complete click Send for Review
5 After the invite is reviewed choose to send the invite immediately or
Schedule it to be sent later
Note You cannot create an email invite for more than one
page campaign You may create multiple email invites for the
same page campaign Email invites will not be sent after the
page campaign has ended It is not possible to send an existing
email invitation for a new page campaign
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
11
Social campaign
FAQ
When can you send email invites
A page campaign generally has four campaign statuses Draft Running Scheduled and Completed You can send email invites during any of the above campaign statuses except Completed Your campaigns will complete when the campaign end date that yoursquove set has been reached
How do I send an invite in draft mode
When your campaign is in draft mode you can hook your email invites to a page campaign You can choose to either
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How to send an invite in running mode
When your campaign has started but hasnrsquot ended yet you can create an email invite You can either choose to
1 Click Send Immediately
2 Click Delay By then set the start and end dates for invites
How do I send an invite in scheduled mode
When your campaign has been scheduled to launch on a specific date
you can only send email invites by scheduling them to be sent out during
that campaign
Why do I need to send multiple invites
There are no restrictions about when and how multiple invites are to
be sent Zoho Campaigns allows you to send email invites to multiple
recipients in different lists or even to the same lists as reminders
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
12
Social campaign
How do I schedule my invites to be sent after 3 hours instead of
the predetermined time interval
Zoho Campaigns allows a time interval in the multiples of 2 hours to
be given in order to give your contacts an appropriate amount of time
to view your email invite campaign before sending them a reminder about
the page campaign being posted on Facebook If an invite is to be at a
delay of a specific number of hours that has not been predetermined
then it can be created at that particular time and sent immediately
How do I send email invites to newly added contactsEmail invites can be sent to newly added contacts for a page campaign
that has not yet ended These contacts can be added to a separate
list and have invites sent to them within the campaignrsquos end date
Can I send an invite after my page campaign has completedNo When your page campaign is over email invites will not be sent for
that campaign
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
13
Social campaign
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
