A peek at privacy in an increasingly connected social world

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ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013

A Peek at Privacy

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Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia

© 2013 National University of Singapore. All Rights Reserved.

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What’s this?

2 © 2013 National University of Singapore. All Rights Reserved.

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It’s the first mass market camera, made by Kodak in 1888.

Presenter

Presentation Notes

It’s Kodak’s first camera, 1888.

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THE RIGHT TO PRIVACY

Louis Brandeis Samuel D. Warren


The impact of cameras in the hands of the public (and the paparrazi resulted in the creation of the first document on the right to privacy, written in legal terms.

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1888 (not quite)


– 2012

Kodak, whose technology disrupted the world, eventually itself became a victim of disruptive technologies.

Presenter

Presentation Notes

On September 3, 2013, Kodak announced that it emerged from bankruptcy as a technology company focused on imaging for business. Its main business segments are Digital Printing & Enterprise and Graphics, Entertainment & Commercial Films.

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Four-headed Social Media Privacy Monster By Jay Dolan (theantisocialmedia.com)

Social Media/Technology today…….


….has become a privacy-eating “monster”.

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A difficult issue. But social media cannot be a walled garden


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Total or extreme privacy/anonymity = no social media


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In an age of social media, our individual definitions of privacy need to be

fundamentally changed.

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(Assuming you do support social media)


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In an increasingly crowded and connected world, we can’t afford to be totally “private”.

We’re probably better off knowing each other better.

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i.e. being social


Source: MRT Crowd by Gurmit Singh (Flickr). Used under Creative Commons License.

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Share with people who care; care for people who share. CODE OF SOCIAL


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Is this really “private”?


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In this crowded environment, privacy is bursting at the seams


Presenter

Presentation Notes

http://www.flickr.com/photos/40011875@N00/3162878337/in/photolist-5Puzx8-5PyQBS-5PyQJw-6v3ivS-7pgmje-7pkrzf-dThcCs-7zFhgj-7zBw4r-7zBvwM-7zBvQP-cqV7Kb-djgUZ7-8tjYe7 http://www.flickr.com/photos/gurms/

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Remember the phone book?


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The “Social” world tests your limits It turns you off, then it becomes the norm.


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Social technologies will continue to test and reshape boundaries of “social” and “private”.

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userID Profile Photo

Preferences, Likes, Dislikes

Local / Cloud

me


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Privacy in an increasingly “Social” Age

Let’s accept that our lives are less private than before.

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Convenience/Benefits come at a price – The tools need to know who you are.


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Privacy in 2014 (and beyond)

3 Predictions


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1) The Password HAS expired.


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2) New Ways to Authenticate


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Touch Payment via Fingerprint Identification


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3) The Social Internet of Things

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SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/


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Market size of

$290 billion by 2017 and growing at 30 percent per year .

GigaOm Report : The Internet of Things: A Market Landscape

You will be socially/ electronically connected to your “things”.


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31 billion internet-connected devices will exist by 2020

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A family of four who had 10 connected devices in 2012 will have 25 in 2017 and 50 in 2022.

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SOURCE: http://www.evrythng.com/2013/09/24/marketing-and-the-internet-of-things/


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3) Predictive Analytics & Marketing

Marketing will become more context aware, more targeted and able to predict your needs.


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Predictive Marketing - already born?


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Bonus: a Victory for Privacy

Comes into effect in 2014.


Presenter

Presentation Notes

I realize that some members of the audience will actually find this a problem, because you are on the calling end. But this is an inevitable development in the journey for better privacy. Giving the choice to the receiver/listener. In the end it is about give and take.

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Thank You.


GIVE and

TAKE

A peek at privacy in an increasingly connected social world

Social Media

Transcript of A peek at privacy in an increasingly connected social world