A Guide to Advertising - Advertisingworks!

Advertisingworks

Your guide to Advertisingworks

Advertisingworks

AdvertisingworksWe’ve been so busy blowing trumpets for our clients that we sometimes forget to give a little toot of our own!We were reminded of that by a client - who has been with us for quite a few years - who said “I didn’t know you did that” (He was talking about aerial photography).

So - here’s an interactive, all-singing, all dancing guide to Advertisingworks!

If you haven’t seen one of these pdfs before, just click through the guide to see, hear and interact.

Advertisingworks

Advertising Works!Well, if it’s done properly, it does! We don’t lose sight of the point of advertising - which is to generate business for you - nor do we lose sight of the fact that it’s your money that we are spending!It’s easy to get carried away with concepts of ‘design’ and ‘branding’ - important, sure, but first and foremost, lets have advertising that works! Ours does - just like is says on the label.

AdvertisingworksAdvertisingworks

MarketingThere’s no great mystery to marketing. Essentially it is the promotion, distribution and selling of a product or service - at a profit.We’ll help you draw up a marketing plan which can include creating an identity and packaging, finding your target markets and then reaching that market - effectively. We’re good at it and (promise) we will not try to blind you with science!


IdentityEvery business needs an identity that creates an image of who you are and what you do - your identity is what your business means to customers and potential customers.This can be called ‘branding’ and goes deeper than a label or a logo. Your brand is what your business is.


AdvertisingAdvertisingworks is an agency with a ‘no nonsense’ approach. We understand that the first and foremost function of advertising is to persuade. We believe that good advertising is a lot more than design and that content comes first. To create that content we find out what makes your business special and then write the ad that gets this across - effectively.

Then design an advert that makes that message eye-catching.

We’ll identify what media reaches your target market then buy the right size of space at competitive rates.

No nonsense, no worries.


LetterheadsA first class stamp costs all of 36p. Are you getting full value for this? Have a look at your letterheads and invoices - what do they say about your Company? And - do they sell for you? Or are they the same old, same old boring name, address and telephone numbers?Just a little ‘for instance’ - why not include a “this months special offer” on everything you post out? This can be done using a template created for you. It’s only a 36p stamp, but let’s get it working harder!


Leaf lets work!....and they don’t cost a lot. But you do need to make sure that the message is right, the design eye-catching and - obviously - they go to the right places.If a leaflet is right for you, we’ll make sure it’s right for your customer base.


BrochuresIf you have a range of products or services a brochure is a must. These days it can be printed, a pdf (like this) that is easy and cheap to update, or even an on-line version that can be downloaded.Your Company brochure is your window display and sales force - second-rate does not cut it. We’ll direct the photography, write the copy and buy the print to make it easy for you.


PromotionalPens, diaries, calendars, carrier bags, banners, posters, T shirts, exhibition stands and displays....the list goes on (and we’ve produced most of it!) But what will work for you?Over ten years experience ensures that our Clients only spend on promotional tools that work and are of quality.


News!Let me tell you a secret. If you don’t talk to your customers on a regular basis, your competition will. There’s always something happening in your business - new products, new services, promotions, charity events, winning an award.We can organise your customer list and produce a regular newsletter that keeps you in touch with your customers.


SignsHave a look at your signs. Do they all carry the same style and message? Are you making the most of your mobile billboards? (Company cars and vans!) - how you look is how you are perceived by your customers - shabby signs mean shabby service.Our Clients make the most of their opportunities with signs that sell!


Radio and TV scripts

OK. You have 20 seconds to convince me to buy. Ready? And that’s the basis of a radio or TV script - where time really is money!It’s a crowded marketplace on the airwaves, but we know how to get our Client’s voices heard.


DigitalWe’ve got the expertise to create different types of digital advertisements, from full interactive pdf files, just like this, or animated banners and pop ups for the internet.You can have e-newsletters to email to your customer base, with print documents we’ve produced turned into files that can be downloaded from your website.


RecruitmentWhen you advertise a job, you’re actually selling your business being a great place to work! If you want the best applicants, you’ve got to give the right impression.We have unrivalled experience of advertising senior vacancies in the public and private sectors. We know what specialist publications, web portals and newspapers can reach the right applicants. We’ll draft your advertisement, following tried and tested rules to attract the right response.


Media PlanningSo, you’ve gone through the design process, the copy is spot on, the artwork appeals and the offer is exceptional. And unless you choose the correct media mix to place your ad it will all have been pointless.We know the combination of media - be it press, radio, TV, direct mail, billboards, web or trade press that will hit the target. Within budget.


PressWe are a “fully recognised” Advertising Agency. To achieve this status we have to meet some very stringent requirements and in return can negotiate deals with media world-wide - and have done so. (One campaign, for a Grand Cayman based client involved newspapers in Australia, South Africa and Canada).There are some smaller design studios who claim to be ‘media neutral’ when in fact they receive a form of local commission from a small number of publications, but do not meet the standards set by National and International media.

You can make your own mind up about this claim!


BroadcastIt used to be simple - there was STV or STV. Now, with countless opportunities in both TV and radio, not to mention the web, you need our specialist media department to cut through jargon of station reach, TSA profiles, Rajar figures, OTH stats and the rest.We know the difference between advertising and promotions - and how to make them work. And we know how to buy airtime.


OutdoorWe have a close working relationship with a top team of outdoor advertising specialists who will quickly identify and cost the best sites, be they billboards, buses, taxis or airports.Needless to say, we also get value for money!


Direct mailIf you want to get in touch with a particular group - say, two car families with a combined income of £60,000, who enjoy gardening and eating out - we’ve got their number (and name, email address and postcode).Targeted mailing using alternatives to the Royal Mail not only save you money, but increase the effectiveness of your message.


New mediaThe internet has opened up a new world of media opportunities. Some are conventional, such as banners and pop-ups on websites, others, including viral marketing, spread your message through blogs and community websites.We understand this new media, how to use it effectively and how to monitor results.


Website and email hosting

We offer a great range of hosting packages for websites, with 99.9% uptime and unlimited email addresses.Give Daniel a call on 01292 885777 for further information.


Website designWe’ll make sure your web presence is fully integrated, so that your sales message is effective. We can write the copy, design your site, and provide a hosting package. If you want to update your site on a regular basis, we’ll set that up for you.

Advertisingworks

PhotographyA good photograph is worth a great deal to any form of advertising. Maybe obvious, but how many ads have you seen with second rate pictures? Your customers see the very best day-in, day-out in print and press - they know the difference.We don’t do weddings - we do creative, commercial photography.

Advertisingworks

EventsFrom exhibitions to Festivals, product launches to show-home openings and most in-between, we’ve created memorable events that work.We know where to find reliable experts in catering, entertainment, display and construction. On time and on budget.

Advertisingworks

Contact usYou’ll find us easy people to talk to - we’re real people!

Looking for advertising agency that works harder for their clients then give us a call on 01292 885777 or email us at

www.advertisingworks.biz

[email protected]

A Guide to Advertising - Advertisingworks!

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