A Guide to Facebook Advertising

Send people to important sections of your website or a landing page, or optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or

buying a product.

Clicks to Website Campaigns and Website Conversions Campaigns

Design Guidelines▪ Recommended image size: 1,200 x 628 pixels▪ Your image may not include more than 20% text. ▪ Headline: 25 characters▪ Text: 90 characters▪ News Feed link description: 200 characters▪ Your ad will look different depending on where it

shows on Facebook. It may also display differently if you use a smaller than recommended image size.

Tip: Add a call-to-action button to tell people what you want them to do when they see your ad.

Desktop Display▪ Image displays as:

470 x 246 pixels▪ Headline: 1-2

lines (depending on length)

▪ Text: 500 characters maximum

▪ News Feed link description: 2-3 lines

Mobile Display

▪ Image displays as: 560 x 292 pixels

▪ Headline: 1-2 lines (depending on length)

▪ Text: 110 characters maximum

▪ News Feed link description: 1 line

Right Column Display

● Image displays as: 254 x 133 pixels

● Headline: 25 characters maximum

● Text: 90 characters maximum

Showcase Multiple ProductsYou can also use a clicks-to-domain ad campaign to showcase multiple products in your ads. This feature is currently only available through the Facebook API.

Design Guidelines:● Image size: 600 x 600 pixels● Headline: 35 characters ● Link description: 30

characters ● Text: 120 characters● Your image may not include

more than 20% text.

When you share useful and engaging posts on your Facebook Page, you're building relationships with current and future

customers. For as little as $5, you can boost a post so more people will see it when they visit Facebook. Just click on

“Boost Post” when you create the post, or after it's on your Page.

You can choose to reach more people who like your Page and their friends, or new audiences.

Post Engagement Campaigns

Design Guidelines (Images/Links)

▪ Recommended image width: 1,200 pixels▪ Recommended image ratio in News Feed: 4:

3▪ Required image ratio for right column: 1.9:1▪ Your image may not include more than 20%

text.▪ Text: 90 characters

Tip: Create a Custom Audience out of your existing customers and then boost your posts to them through the targeting section of the ads create tool.

Design Guidelines (videos)

● Image thumbnail size at least: 1,200 x 675 pixels (shows on your ad when the video is not playing)

● Video: 1,080 pixels● Ratio: 16:9● File size: 1GB maximim● Text: 90 characters

Tip: Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

Build relationships with all the people who matter to your business.

Page Likes Campaigns

Design Guidelines

●Recommended image size: 1,200 x 444 pixels.

●Your image may not include more than 20% text.

●Text: 90 characters

Tip: Find people who are the right fit for your business using location, age and interest targeting.

Desktop Display● Image displays as:

470 x 174 pixels● Text: 90

characters maximum


● Page category: Up to 1 line of your Page category will show

Mobile Display ● Image displays as: 560 x 208 pixels




Right Column Display● Image displays as:


characters maximum

● Custom title: 25 characters maximum

● Page name: Up to 1 line

Get people to install your mobile app.

App Installs Campaigns

Design Guidelines (Images/Links)

▪ Recommended image size: 1,200 x 628 pixels

▪ Your image may not include more than 20% text.

▪ Text: 90 characters▪ Your star rating from the App Store or

Google Play store will automatically show on your ad.

Register your app with Facebook so you can set a cost per action (CPA) bid. You'll only pay when people install your app from a Facebook Ad.

Design Guidelines (videos)

● Recommended thumbnail size: Your thumbnail image will show on your ad when the video is not playing. It should be at least 1,200 x 720 pixels.

● Your thumbnail image may not include more than 20% text.

● Video size: 1,080 pixels● Video ratio: 16:9● Video file size: Less than 1GB in .mov format● Headline: 25 characters● Text: 90 characters● Your star rating from the App Store or Google Play

store will automatically show on your ad.

Tip: Add a call-to-action button to tell people what you want them to do when they see your ad.

Desktop AppIf your app is available on the desktop, you can use desktop news feed ads or right column ads. ● DESKTOP NEWS FEED


● App name title: 25 characters● Text: 90 characters

● RIGHT COLUMN● Image displays as: 254 x 133

pixels● App name title: 25 characters● Text: 90 characters

Mobile AppIf your app is available on the desktop, you can use desktop news feed ads or right column ads. ● DESKTOP NEWS FEED

● Image displays as: 470 x 246 pixels● App name title: 25 characters● Text: 90 characters

● RIGHT COLUMN● Image displays as: 254 x 133 pixels● App name title: 25 characters● Text: 90 characters

Promote your Facebook Event to get more responses.

Event Response Campaigns

Design Guidelines ▪ Recommended image size: 1,200 x 444

pixels▪ Image ratio: 2.71:1▪ Your image may not include more than 20%

text.▪ Title: 25 characters▪ Text: 90 characters▪ The date and time from your Facebook

Event will automatically show in your ad.

Customize your headline and ad text to tell people why they should attend.

Desktop Display




Mobile Display ● Image displays as: 560 x 208 pixels




Right Column Display● Image displays as:


characters maximum

● Custom title: 25 characters maximum

● Page name: Up to 1 line

Facebook Offers are posts about a special discount or promotion that people can claim and bring into your store. When an Offer ad is shown to people on Facebook, they can click the Get Offer button to claim it. People have the option to share offers with their friends, which means

you’ll reach more people.

When you boost your offer, you can set your budget and the target audience for it. Track the success of your offers by seeing how many people claim them and come into your store. You can even create a

barcode for your offer so that it's easy to scan and keep track of sales.

Offer Claims Campaigns

Design Guidelines ● Recommended thumbnail size: Your

thumbnail image will show on your ad when the video is not playing. It should be at least 1,200 x 675 pixels.

● Video: 1,080 pixels● Ratio: 16:9 ratio● File size: 1GB maximum● Text: 90 characters

Use location targeting to attract customers who are near your business.

Desktop Display


● Offer title: 25 characters maximum


Mobile Display

● Image displays as: Up to 560 pixels wide


Right Column Display


● Offer title: 25 characters maximum


Promote videos that show behind-the-scenes footage, product launches or customer stories

to raise awareness about your brand.

Video Views Campaigns

Design Guidelines ● Recommended image size: 1,200 x 628

pixels● Your image may not include more than 20%

text.● Offer title: 25 characters● Text: 90 characters● Optional details:● Expiration date● Terms and conditions: 900 characters

maximumPromote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

Desktop Display

● Image displays as: Up to 470 pixels wide


Mobile Display


● Offer title: 25 characters


Facebook Ad Pricing

For more information on Facebook Advertising and Social Media

Marketing, visitthe CyberMark Internet Marketing

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A Guide to Facebook Advertising

Marketing

Transcript of A Guide to Facebook Advertising