Guide to Mobile App Advertising

After developing the app, you have to go through the advertising stage. This stage might seem

difficult and challenging. Advertising can also be tricky for beginners. But if you are willing to learn, mobile app advertising

can be a piece of cake in no time.

•Know the competition in the category where your mobile app fits in.

This process must be conducted even before you develop the app. You must know the status of

competition in the category as it will give you a brief insight on how you will deal with the mobile

app advertising.

Determine your top competitors.

In the vast ocean of mobile apps, you will bump with more than hundreds of app developers which

offer an app similar to yours. Well, establishing who your competitors are is important. For

instance, if you want to try an advertising method that your competitors utilize- you can evaluate

whether it is working for them. If it does, you can try to adapt their strategy and make sure that it is

suitable with your own app.

The App Store Optimization (ASO) is your mobile app advertising buddy.

If you are familiar with the Search Engine Optimization (SEO) that everyone is talking about,

then, App Store Optimization (ASO) will not be hard for you to understand. The App Store

Optimization (ASO) is the process that deals with optimizing mobile apps to determine which will

rank higher in the app store search.

Write the proper description for the mobile app.

The mobile app's description is one of the most important factors considered in App Store

Optimization (ASO). Your description must be brief and concise. It must contain the necessary

information regarding the features of the app. You can also use keywords to help the users find your

app easier.

Include high- quality screenshots.

The screenshots you provide in the app will be the basis of the user's expectation. You must take

high- quality screenshots that will summarize the features that your app can offer. Make sure that

you will choose crisp and clear screenshots.

Share the features of the mobile app with the help of a video.

Keep in mind that some users may neglect to read the words written in your description. So, a short video can do the trick. Just like the screenshots,

the video must be able to summarize the purpose and benefits of installing the apps. It must also be equipped with engaging effects in a short span of

time. If you want to level up your mobile app advertising, a video is a good option.

More info here:

https://www.waypedia.com

https://www.rebelmouse.com/masul/the-insiders-guide-to-

mobile-app-advertising-1381090743.html