A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to...

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A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing

Transcript of A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to...

Page 1: A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing . Choose a cause/NGO

A crowdfunding platform to raise funds for social causes and charities in India

Cause Marketing

Page 2: A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing . Choose a cause/NGO

Choose a cause/NGO/ Project that you wish to support  

Start a fundraising page for it  

Market the page to your audience asking them to donate  

Engage with your audience and increase brand goodwill  

How it works?

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Page 3: A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing . Choose a cause/NGO

StarSports started a fundraising page for the NGO Yuwa Visit: ketto.org/yuwa

Page 4: A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing . Choose a cause/NGO

The campaign was promoted by: - StarSports on its Facebook & Twitter handles. - StarWorld & StarSports with this TVC - http://www.youtube.com/watch?v=BgOAhsDvj_Q - NGO Yuwa via emails and social media. - Ketto via social media and Google Ad Words. Outcome: Total No of Donors - 623 | Amount Raised - Rs.51,86,460 | Campaign duration - 35 days Other possibilities to Increase user-engagement could have been: - Donor Rewards - Each time a user donates they get a reward from StarSports (T-shirts, mugs, shout-out on social media etc.). - Matching donations - Each time a user donates, StarSports matches the same.

Campaign and Outcome StarSports India partnered with NGO Yuwa that helped train a team of tribal girls from rural Jharkhand to send them to play in one of the world’s largest sports tournaments -- the USA Cup.  

Page 5: A crowdfunding platform to raise funds for social causes ...€¦ · A crowdfunding platform to raise funds for social causes and charities in India Cause Marketing . Choose a cause/NGO

Thank You To know more:

www.ketto.org www.facebook.com/ketto.org www.twitter.com/ketto


CROWDFUNDING FOR COMMUNITY ENTERPRISES€¦ · crowdfunding platform Spacehive to ask for donations to raise the money to run their project, and raised over £10,000. REWARD MODEL

CROWDFUNDING FOR COMMUNITY ENTERPRISES€¦ · crowdfunding platform Spacehive to ask for donations to raise the money to run their project, and raised over £10,000. REWARD MODEL

15 popular crowdfunding sites for social causes

15 popular crowdfunding sites for social causes

A crowdfunding platform to raise funds for social causes ...€¦ · - Employees promoted the campaign on their social media handles, emails and direct-marketing Advantages to the

A crowdfunding platform to raise funds for social causes ...€¦ · - Employees promoted the campaign on their social media handles, emails and direct-marketing Advantages to the

Crowdfunding and Financial Inclusion - cgap.org · “Crowdfunding refers to an open call to the public to raise funds for a specific project. Crowdfunding platforms are websites

Crowdfunding and Financial Inclusion - cgap.org · “Crowdfunding refers to an open call to the public to raise funds for a specific project. Crowdfunding platforms are websites

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How PTAs and PTOs Can Use Crowdfunding to Raise Money

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ConsumersasFinanciers: Crowdfunding,InitialCoin ... › research › institutes-and...(2013)). Crowdfunding is a way for firms to raise money from a large number of small investors.

ConsumersasFinanciers: Crowdfunding,InitialCoin ... › research › institutes-and...(2013)). Crowdfunding is a way for firms to raise money from a large number of small investors.

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Crowdfunding 101: Crowdfunding for Causes

Crowdfunding 101: Crowdfunding for Causes

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Raise New Dollars and New Donors: Lessons Learned from Six Years of Crowdfunding

Crowdfunding via Revenue-Sharing Contractsstaff.washington.edu/sfatehi/FatehiWagner_18.pdf · Crowdfunding is a relatively new approach for rms to raise capital from a crowd of individuals,

Crowdfunding via Revenue-Sharing Contractsstaff.washington.edu/sfatehi/FatehiWagner_18.pdf · Crowdfunding is a relatively new approach for rms to raise capital from a crowd of individuals,

Start-up Crowdfunding Guide for Businesses...Page 1 of 13 Start-up Crowdfunding Guide for Businesses Crowdfunding is a process through which an individual or a business can raise small

Start-up Crowdfunding Guide for Businesses...Page 1 of 13 Start-up Crowdfunding Guide for Businesses Crowdfunding is a process through which an individual or a business can raise small

Solution-Oriented Employee Stress Management You can drop ...€¦ · Crowdfunding for College Can you raise money for college tuition online like entrepreneurs do using crowdfunding

Solution-Oriented Employee Stress Management You can drop ...€¦ · Crowdfunding for College Can you raise money for college tuition online like entrepreneurs do using crowdfunding

Crowdfunding Training - How to Raise $45k in 30 days.

Crowdfunding Training - How to Raise $45k in 30 days.

More Nonprots Are Running Their Own Crowdfunding Driv es · 2017-09-28 · crowdfunding sites to send to their favorite causes. But now more organization-run crowdfunding drives are

More Nonprots Are Running Their Own Crowdfunding Driv es · 2017-09-28 · crowdfunding sites to send to their favorite causes. But now more organization-run crowdfunding drives are

Raise Money-in-45-days: Crowdfunding Success

Raise Money-in-45-days: Crowdfunding Success

CROWDFUNDING GOOD CAUSES · 2018-05-23 · 6 Opportunities and challenges for charities, community groups and social entrepreneurs CROWDFUNDING GOOD CAUSES EXECUTIVE SUMMARY This

CROWDFUNDING GOOD CAUSES · 2018-05-23 · 6 Opportunities and challenges for charities, community groups and social entrepreneurs CROWDFUNDING GOOD CAUSES EXECUTIVE SUMMARY This

during the COVID-19 crisis crowdfunding to raise more ... · endurance events and charity accounts to help them raise more money than they ever thought possible for their causes.

during the COVID-19 crisis crowdfunding to raise more ... · endurance events and charity accounts to help them raise more money than they ever thought possible for their causes.

Crowdfunding: Using Stories and Strategies to Raise Funds from the Crowd

Crowdfunding: Using Stories and Strategies to Raise Funds from the Crowd

Crowdfunding: Building Best Practice · 5 TYPES OF CROWDFUNDING • Donations: the collective effort of individuals to help charitable causes. • Rewards: entrepreneurs pre-sell

Crowdfunding: Building Best Practice · 5 TYPES OF CROWDFUNDING • Donations: the collective effort of individuals to help charitable causes. • Rewards: entrepreneurs pre-sell