9 Minutes Can Change Anything!

Navid Saadati

Marketing Technologist

13/12/2012

- Who's using LinkedIn? Latest global and Australian stats and figures

- Why LinkedIn? The job seeking and personal branding benefits for

individuals

- How to optimise your LinkedIn profile

- How to grow your LinkedIn 'connections’

- How to generate regular content on your LinkedIn profile

- Video | 9 Minutes can change anything

Agenda

LinkedIn - A Quick Journey

View the interactive presentation

1. Presence on biggest professional social network with 181 million members

2. Increase your personal and professional brand

3. Identifying and connecting to the right people

4. Receiving introductions and referrals

5. Discovering information and trends

6. Maintaining relationships

7. Visibility on search engines and social media space

8. Make yourself be perceived as an expert

9. Word of mouth publicity

10. Getting recommendations

11. Finding the right groups

12. Picking up job opportunities

13. Make your interview go smoother

14. Ask for advice

15. Show your updated resume to the world

16. Six degrees of separation

Why LinkedIn – Key Benefits

Demystifying Social Media

5

Identity Relationships Activities

Social Utility Friends, Family &

Colleagues

Status,

Social Gaming &

PhotoSharing

Public

Communications

Fans &

Followers

Real Time

Micro-blogging

Professional

Network

Colleagues &

Business Contacts

Professional Identity,

Connections & Insights

How to optimise your LinkedIn profile

Add a professional photo

Write a great headline

Include your official job title

Write a professional summary

Optimise your work experience with right keywords

Complete your profile (Education, publications, certifications and etc.)

Add your skills

Complete contact details

Add website(s) & Twitter links to your profile

Personalise your Public URL

Ask for recommendation

Get endorsed

LinkedIn Optimisation Checklist

Checklist:

Professional

Personable

Positive

Current

Close up (Shoulder-up)

No kids, pets, busy

backgrounds

Flattering lighting

Add a professional photo

Checklist :

Accurate

Grammatically correct (titles should

be begin with a capital)

Be mindful of acronyms that are

specific to CSC, so aim for clarity

Use ‘CSC’ not ‘Computer Sciences

Corporation’ (new global guidelines).

Optimise your Headline and Job Summary

Checklist:

Accurate

First-person

Active not passive

language

Use the “Inverted

Pyramid” approach

(newsiest/important item

first, second-

newsiest/important second

and so on)

Search Engine

Optimisation worthy

keywords

Highlight outcomes and

achievements

Use sub-headings to break

down big chunks of texts

and direct the reader

Optimise your Work Experience

Add your skills

Checklist:

Accurate

First-person

Active not passive language

Use the “Inverted Pyramid”

approach (newsiest/important item

first, second-newsiest/important

second and so on)

Search Engine Optimisation

worthy keywords

Highlight outcomes and

achievements

Use sub-headings to break down

big chunks of texts and direct the

reader

The limit is 50 skills

Complete your profile

Add website(s), Social media or Blog links to your profile

Complete contact details

Personalise your public URL

Ask for recommendation

Endorse other skills

Take your resume to the next visual level

Build richer resume with one click: Zerply.com

Visualize your resume in one click: vizualize.me

Easily signup to these two websites with your LinkedIn profile and revamp your resume

Grow your Connections

VP

Mechanical Engineer

Associate

IT Security Manager

Associate

Junior Engineer

Staff Accountant

Sales Rep

Head of Finance – Northern Europe

Invite Co-Workers from past and present companies

Invite classmates from present and past schools and universities

Invite business and personal Contacts –

Importing your outlook address book or webmail address book

Invite group members from groups that you belong to

Invite other people in your network to connect after finding them

on an advanced search

Invite LIONs that you find through advanced searches

Join groups for Open Networkers

Post content to groups / open groups / sub groups

Use Facebook

Send the personalised invitation to connect

Grow your Connections

How to generate regular content on your LinkedIn profile

- Share content of your connections

- Like shared content – It appears on your activity status

- Copy and paste content from the different online and social sources

- Work with news aggregators on your mobile phone

- Sign up to Google alerts with the right keywords and share relevant

content

- Join Twitter and use its potential

- Follow 80% - 20% rule (Share more third-party insights and what

your connections want to see)

How to generate regular content on your LinkedIn profile

1. Download news aggregators mobile apps

2. Register | Set your LinkedIn account (or

Twitter or Facebook) | Schedule post timing

Get your sharing email

3. Share news and articles via buffer email

2 hours/week

2 hours/week content generation formula

9 Minutes Can Change Anything

View the video

Happy LinkedIn and all the best

Navid Saadati