Digital in Retail: 4 Keys Driving In-Store Conversion
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Copyright © 2015 InReality. All Rights Reserved. Digital in Retail: 4 Keys that Drive In-Store Conversion
Transcript of Digital in Retail: 4 Keys Driving In-Store Conversion
Copyright © 2015 InReality. All Rights Reserved.
Digital in Retail:4 Keys that Drive In-Store Conversion
Copyright © 2015 InReality. All Rights Reserved.
Image Credit: ©iStock.com/SimplyCreativePhotography
Copyright © 2015 InReality. All Rights Reserved.
Remember QR codes? Exactly… A marketing solution that required customers to jump through too many hoops to be accepted. This problem is once again surfacing in digital retail initiatives. On the flip side, we also see digital thrown loudly to the front of an experience and become so intrusive it destroys any attempt to communicate with the customer.
for Digital’s SakeDon’t do Digital
When considering digital, ALWAYS start with 2 big questions…
1. What are your goals?
2. What do you want customer to feel, think and do?
Copyright © 2015 InReality. All Rights Reserved.
Planning to simplify your customers’ journey is important, but developing a plan for how to foster relevant and meaningful interactions along a customer’s path-to purchase is critical. Fortunately, this doesn’t have to be a painful, time-consuming or expensive process - Some of the most engaging brands are not only employing simple listening platforms or voice-of-the-consumer (VOC) programs, but are successfully incorporating both quantitative and qualitative research findings throughout the planning process. You need to take a walk in your customer’s shoes to understand their pain points and what influences their decisions so that you can effectively market to them and increase in-store conversions and sales.
Your ConsumerDon’t Forget
Image Credit: ©istock.com/fotosipsak
Copyright © 2015 InReality. All Rights Reserved.
Copyright © 2015 InReality. All Rights Reserved.
No matter how immersive or in-depth your in-store experience is, content is king! Keep in mind, however, a content strategy isn’t just meaningful information, it’s a well-thought-out, up-to-date plan with tactical placement. And, it is critical to get the combination right, otherwise you are failing to reach customers at the point when they are most likely to make a purchase.
Your Content StrategyMaximize
Image Credit: ©istock.com/maxiphoto
Copyright © 2015 InReality. All Rights Reserved.
Copyright © 2015 InReality. All Rights Reserved.
The smallest touches can turn good into great. Even cutting costs on something as simple as the housing of your digital components can negatively impact a customer’s interaction—and accordingly their perception of your products. Digital use like anything else is an extension of your brand. So remember the devil is in the details!
The Devil is in the DetailsRemember
Image Credit: ©istock.com/kemalbas
Copyright © 2015 InReality. All Rights Reserved.
Copyright © 2015 InReality. All Rights Reserved.
As digital continues to elbow its way into the center of the shopping experience, there will, inevitably, be winners and losers in the wonderful world of retail. If done well, digital can help brands carve out a unique proposition at retail. If done poorly, digital can underscore the disconnects a brand’s consumers are likely to experience.
4 Keys that Drive In-Store Conversion
Digital in Retail: P 770.953.1500 | E [email protected]
Please visit us at: inreality.com
InReality is a turnkey marketing solutions firms that improves how customers experience brands at retail. Whether you are new to digital and unsure where to start, or you have an existing digital retail presence that isn’t performing as needed, InReality can help you bridge the physical and digital worlds better serving your consumers, driving loyalty and sales.
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