Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business
8 ways contractors can be successful on facebook and twitter
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@likeablelocal | 212.359.4347 @HomeAdvisor | 303.963.8384
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Transcript of 8 ways contractors can be successful on facebook and twitter
@likeablelocal | 212.359.4347
@HomeAdvisor | 303.963.8384
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1. Build Your Presence
2. Focus on Your Audience
3. Engage With Your Audience
4. Utilize Trending Topics
5. Implement Social Widgets
6. Find What Works For Your Business Page
7. Run Paid Posts
8. Use Live Video
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YOUR HOSTS
DAVE KERPEN
→ Likeable Local CEO
→ NYTimes Best Seller
SCOTT WEIGEL
→ HomeAdvisor’s VP of Business
Development
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BUILD YOUR PRESENCE
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Make business information easily accessible.→ Description of services, business hours, location, contact info, etc.
→ Ask friends and family to “like” the page
→ Enlist customers to leave reviews
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BUILD YOUR PRESENCE
1
While Facebook can accommodate longer posts and
content, Twitter is a great source for customers to
get quick information.
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FOCUS ON YOUR AUDIENCE
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Tailor your content to your audience.→ Create and post your own content or share relevant content
→ Facebook is great for posting interesting articles about your industry
→ Share photos of your work
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FOCUS ON YOUR AUDIENCE
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Keep it professional.→ Do not post anything you would not want to discuss with a
potential customer
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ENGAGE YOUR AUDIENCE
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ENGAGE YOUR AUDIENCE
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Facebook.→ Encourage your customers to leave reviews
→ Respond to comments, good and bad
→ ‘Like’ and comment on posts you’ve been tagged in
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ENGAGE YOUR AUDIENCE
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Twitter.→ Search Twitter for people talking about your services
→ Retweet relevant content
→ Use trending #hashtags
#contractors
#remodel
#homerenovation
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UTILIZE TRENDING TOPICS
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Pay attention to TRENDING TOPICS, or recent
(unbiased) articles that may be pertinent to your
business.
→ How can you incorporate them into your tweets?
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IMPLEMENT SOCIAL WIDGETS
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Add SOCIAL WIDGETS to your website that link to
your Facebook and Twitter accounts. This allows
people to find and connect with you on social media.
EMAILAdd the ability to share promotions and
updates through email. Maximize the
power of your email list.
WEBSITEEasily start conversations, provide
additional information, and generate
engagement.
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FIND WHAT WORKS FOR YOUR
BUSINESS PAGE
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EXPERIMENT to find what works best for your
audience.
Post TimesPost Length Photos & Video
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RUN PAID POSTS
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Target audience.
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RUN PAID POSTS
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Boost posts.
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RUN PAID POSTS
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Run Facebook ads.
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USE LIVE VIDEO
8→ Break down barriers and create a connection with your followers
→ Give customers a glimpse into your business
Videos grab viewers attention and increase
engagement.
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USE LIVE VIDEO
8→ Is there an event or project you could create a
live Facebook video around?
Facebook Live can be a great way to
leverage new business.
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1. Build Your Presence
2. Focus on Your Audience
3. Engage With Your Audience
4. Utilize Trending Topics
5. Implement Social Widgets
6. Find What Works For Your Business Page
7. Run Paid Posts
8. Use Live Video
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WANT TO LEARN MORE?
See how you can Likeable Local can help you be more successful
by automating social media
-SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347
GRAND PRIZE!
1. SET UP a time to learn more!2. SAVE BIG $$ on packages before April 30th!
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?
212.359.4347
likeablelocal.com
@likeablelocal
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please contact at:
303.963.8384
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