8 Thoughts For 2008

8 thoughts for 2008

FUTURELAB http://blog.futurelab.net

« Push and shout » is unsustainable as a strategy.

Will brands grow by delighting customers to the point of recommendation and attachment? Or will agency, media and marketing doctrine perpetuate mediocrity?


96% of innovations fail to reach their ROI targets.

Will companies continue to try and « process » their way out of this gap? Or will they embrace customer-centric and open forms of ideation, development and product/service introduction?


Will marketing departments regain a board seat through higher accountability and a broader perspective?

Or will process automation and a tainted reputation relegate them to the fringe of business?


Home fabrication technology, mass-customisation and production runs of one are merging with 3D technology. This means the end of mass production is becoming conceivable.

How will mass-manufacturers with 20+ years of factory amortisation make the transition without going too fast or too slow?


Will -in spite of their impact- businesses continue to igrnore serious games and virtual worlds? Or will they be embraced to create better training, design and manufacturing solutions?

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In the chase for volume, premium brands benefit from Asia’s seemingly endless appetite for luxury.

When the China boom slows, will luxury brands « trade down » to push less sophisticated lifestyle players out of the market? Or will the cake continue to get bigger for all to share?.


As Asian technology becomes more sophisticated, will European firms overcome their cost disadvantage through better customer insights and innovation? Or will will they simply be bought up by Easterners flush with cash?


Al Gore has shown us the colour of money is « green ».

Will poverty alleviation remain an optional and charitable endeavour? Or will we find a business model to make helping the poor as profitable as « saving the planet »?


Have a great 2008


Team Futurelab

8 Thoughts For 2008

Business

Transcript of 8 Thoughts For 2008