8- Change & Innovation

8/6/2019 8- Change & Innovation

1/4

1

Dr. Ahmad Sayed Mustafa

Chap. 8

Change and Innovation

Read pp.288 310


Organizational Change

The adoption of a new idea orbehavior by an organization

Product

change

Technology

change

(Operationsprocesses)


2/4

2


Creativity & Innovation

Creativity

The generation of novel ideas thatmight

meet perceived needs or

offer opportunities for the organization

Innovation Transforming new ideas into reality

and introducing it to market


Creativity characteristicsCharacteristics of

creative people

Open-mindedness

Originality

Curiosity Persistence

Relaxed andplayful attitude

Receptivity tonew ideas

Characteristics of creative

Org. or Department

Open channels ofcommunication

Assigning external experts

Decentralization

Freedom to discuss ideas

Allocating resources tocreative personnel andprojects

Rewarding imaginativepeople


3/4

3


Are you Creative ?!

Workshop

Film


3 Innovative Strategies for newproducts & Technologies

1- Exploration Encouraging Creativity and allow new

ideas to spring

Experimentation for the new idea

Idea incubation, (an in-house program fordeveloping ideas without interferencefrom company bureaucracy or politics.The employee has a specific place towork on his idea


4/4

4



2- Cooperation Horizontal coordinationNew ideas generated at lower level need to flow horizontally across

departments for shared development of the ideaImplementation may requires change in behavior across several

departmentsFast-cycle team: A multifunctional team provided with high levels of

resources and empowerment to accomplish an accelerated productdevelopment project

External coordination- What are the new technological development- what are the promising opportunities for strategic alliances or

outsourcing- What are the new customers desires and expectations

Open innovation: extending the search for andcommercialization of new ideas in the market



3- EntrepreneurshipInventor: develops technical aspects of the idea. Needs support for

the idea ,or make a business of it.Champion: Believes in the idea visualize benefits deals with cost

and benefits- obtains financial and political support overcomeobstaclesSponsor: High-level manager who remove organizational barriers

approves and protects idea within organizationCritic: Provides reality test looks for shortcomings or weaknesses

defines criteria that idea must passnew venture team : A unit separate from the mainstream of the org.

that is responsible for developing and initiating innovationsSkunworks: A separate , small , highly autonomous, and often

secretive group that focuses on breakthrough ideas for thebusiness

8- Change & Innovation

Documents

Transcript of 8- Change & Innovation