8 Books To Read - If You Want To Kick Butt In Business
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8 Books to Read If you want to kick-butt in business Being an entrepreneur is about turning ideas into action. There’s a huge amount out there on how to do this, and learning these skills will make your journey faster, easier and more fun. But where on earth do you start? How about by reading the books that have inspired some of Australia’s biggest success stories – our BFaculty mentors. BSchool Bites
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Transcript of 8 Books To Read - If You Want To Kick Butt In Business
8 Books to ReadIf you want to kick-butt in business
Being an entrepreneur is about turning ideas into action.
There’s a huge amount out there on how to do this, and learning these skills will make your journey faster, easier and more fun. But where on earth do you start?
How about by reading the books that have inspired some of Australia’s biggest success stories – our BFaculty mentors.
BSchoolBites
Tip.
Put down the book and use the information at regular intervals. Learning about a new idea is one thing – but
information doesn’t become knowledge until you use it.
Entrepreneurship is a practice-based skillset like aikido or yoga. When you find a brilliant nugget of knowhow, stop
reading and start using it.
“Blue Ocean Strategy”Adrian GilesFounder,Hitwise
Author Says:The authors believe that companies can succeed not by battling competitors, but rather by creating “blue oceans” of uncontested market space – and provide the analytical tools for finding those spaces.
Adrian Says:“I have always looked for ideas that have relevance on a global scale. Ten years after its original publication, the tools in this book’s new edition are still providing an enormously powerful access to discovering new business opportunities.”
Title.
Mentor for:
The Big Idea (Unit 1)
“Steve Jobs”Caroline CreswellFounder,Carman’s Muesli
Author Says:An authorised biography based on interviews with Jobs and many of his friends, family, colleagues and competitors.
Caroline Says:“BSchool is founded on learning from those who have achieved success and this book tells the story of one of the greatest product innovators in history. It emphasises that the essential ingredient for all products is that the creators have thought about everything that the customer would ever want.”
Title.
Mentor for:
The Product (Unit 2)
“Book About Innocent”Simon CroweFounder,Grill’d Burgers
Author Says:Passion and purpose start a brand, but effective story telling is fundamental to its success. How can you use story telling to become essential to your audience?
Simon Says:“This book tells how the Innocent team used emotion and energy to connect people to their products by telling a story that people believed and invested in emotionally.”
Title.
Mentor for:
Build the Story (Unit 3)
“Velocity”David TrewernFounder,DT Digital
Author Says:Key principles for businesses to thrive in a world of accelerating change and pervasive digital technology.
David Says:“I’ve provided you with this book because I believe it is one of the best sources of information on the strategy and tactics of digital marketing – the fundamental prerequisites of any digital marketing campaign.”
Title.
Mentor for:
The Power of Digital Media (Unit 4)
“Delivering Happiness”Emma IsaacsFounder,Business Chicks
Author Says:The story of the entrepreneur behind successful startup zappos.com – so successful it was sold to Amazon.
Emma Says:“This book gives a unique insight into one of the great company cultures that exist in the world today. Business is 10% product and 90% culture, so it’s as important to study successful culture as successful process.”
Title.
Mentor for:
Build the Team (Unit 5)
“The Lean Startup”Ryan TrainorFounder,Republica Education
Author Says:Condensed learnings from a tech startup whiz and venture capital advisor.
Ryan Says:“Failing to plan is planning to fail – yet you will never come up with the perfect business plan at the beginning. The Lean Startup solves this with a new way of thinking about planning that builds in flexibility and agility.”
Title.
Mentor for:
The Plan (Unit 6)
“The 12 Magic Slides”Richard ForbesManaging Director,333 Group
Author Says:Practical advice from a capital advisor on how to get the money you need, particularly from professional investors.
Richard Says:“I’d like to say there was such a thing as 12 magic slides. There’s not, but this book will help you create a decent pitch with its practical framework and examples. Its structure will free you up to focus on what your investors are ultimately putting their money into – you.”
Title.
Mentor for:
Shake the Tin (Unit 7)
“The Art of Innovation”Pete WilliamsFounder,Deloitte Digital
Author Says:The GM of design and innovation consultancy IDEO discusses the art and craft of innovative thinking.
Pete Says:“Creativity in your thinking, production and processes will be the key to your ongoing success, so understanding how to turn ideas into products is fundamental to entrepreneurial success.
Title.
Mentor for:
Evolve or Die (Unit 8)
Moving From Knowing to Doing
As mentioned earlier, the key to getting value out of what you read is to use it. These books are a key part of this
year’s BSchool Diploma of Business, where top Australian entrepreneurs teach startups, existing businesses and
intrapreneurs how to repeat their successes.
If you’d like to learn from masters with proven business savvy, explore the BFaculty’s credentials below.
For more great business and entrepreneurial insights head to the BSchool website.
All content in this document is copyright BSchool 2015
Find out more about BSchool and how we can help you with your big idea!
