75 idea to rock your socks

Barbara Savona Sprout Marketingwww.WatchYourBusinessSprout.com Connect on FB:www.facebook.com/sprouting

75+ Ideas That will Rock your Socks

The Old Way: Thinking INSIDE the Box

The new way: GET OUT OF THE BOX!

PULL AT HEARTSTRINGS

“Success is the sum of small changes.”

(done over & over again)

Win by a NOSE

Today

•A Grassroots Approach

•How to get inside HR Departments

•Marketing to your niche

•Peeking your prospects interest

•Creating a sense of community

•Some cool tools

Make a Lasting Impression

with Outreach Marketing

The Typical HR Response

Life’s Biggest Lesson: Goodies Make Friends

“We’d Like to Get Our Foot in the Door!”

Have a Ball in Your New Home!

Visit SendABall.com for out-of-the-envelope ideas!

13 Ounces or Less

“We’re the Egg-cellent Choice!” “You’ll Flip for Us!”

1. Purchase an empty candy jar2. Put your business card at the bottom3. Fill it with candy4. Take it out to local businesses5. Tell them to call you when they run out of candy

The Jar

That Never Stops

Giving!

Got Caffeine?

Coffee is on us this morning! Hand out your flyer with each person’s order to show that there are a LATTE

reasons to love your community!

Printed Coffee Sleeves

http://www.absorbentprinting.com/

Finding Your Niche

Outreach to Government Officials

a. Become a “cell phone for soldiers” donation spot www.cellphonesforsoldiers.com

b. Donuts in the morning c. Home-cooked meals or boxes of old DVDS to fire department

When Seconds Count...Quick Response

COMMUNITY AMENITIES

Sparkling Resort Style Pool

24hr Fitness Center

Large Pets Welcome & Dog Park

Luxurious Clubhouse w/ Coffee Bar

Direct Access Garages

Controlled Access Gates

Wifi at the Pool Area

Scenic Nature Trails

Executive Business Center

Conference Room

INTERIOR FEATURES

Washers/Dryers in all Units

Custom Kitchen Cabinets & Pantries

Refrigerators with Ice Makers

Built-In Microwaves

Spacious Floorplans w/ Walk-In Closets

Faux Wood Flooring

Ceramic Tile Bathrooms

Garden Tubs

Granite Counter Tops

Brighton Hill Apartments

101 Main Street

CityTown TX 78212

999.123.4567

When Seconds Count...

Location Matters

Bring this flyer in by DATE

for $50 in savings!

ASK ABOUT OUR MOVE-IN SPECIALS!

The Venetian is your RX for Better Living!INTERIOR FEATURESHuge Walk-In ClosetsSignature Gourmet Style KitchensPlantation BlindsLarge Enclosed Patios/BalconiesColored Accent WallsDouble Porcelain SinksHunter Ceiling Fans in all BedroomsCOMMUNITY AMENITIESTwo Sparkling Swimming Pools24-Hour Fitness Center

Tennis CourtBasketball CourtPicnic AreaPet Friendly Elegant ClubhouseSeparate Billiard Room

The Venetian7771 Joe NewtonSan Antonio, TX 210.681.5033

Bring this flyer in by DATE for $50 in savings!

Outreach to Teachersa.The #1 Secret: The Right Timeb.The #2 Secret: The Right Goodies: Customized #2 pencils from www.4imprint.com - start at $0.08 eachc.Befriend the PTA d.Find Out Which Mascot is Working Hard for You

Teachers Make the Grade!

Sparkling PoolFitness Center Large Pets Welcome Lush LandscapingGarages24hr Emergency MaintenanceResident ClubhouseStorage FacilitiesMovie TheatreFull Size W/D Connections

Frost-Free Refrigerators

DishwashersBuilt In Microwaves

Ceiling FansSpacious FloorplansExterior StorageWalk In ClosetsPrivate Patios/Balconies

Cozy Fireplaces

WE’RE MORE THAN JUST A PLACE TO LIVE

BACK TO SCHOOLMake it a good year with

Avalon Hills Apartments“Ask about our Specials!”

AVALON HILLS APARTMENTS402.493.379410901 Jaynes PlazaOmaha, NE 68164

www.avalonhillsapts.net

APARTMENT NAME123.456.7890

1234 Any StreetAnyTown, TX 00000

At HERITAGE HILLS,We Make the Grade!

FEATURINGSparkling Pool & Fitness Center

Resident Club House & Coffee Bar

Washers/Dryers in all Units

Spacious Floorplans

Colored Accent Walls

Crown Molding

Ceiling Fans

Garden Tubs

Private Patio/Balconies

Pets Welcome

“Ask About Special Pricing for School District Employees”


Ask About Our

Preferred Employer

Discounts for School

District Employees!

Teacher: Smart Move

OAKS AT BENTWATER

361.790.0001

1702 FM 3036

Rockport, TX 78382

www.OaksatBentwater.com

A BEAUTIFUL NEW COMMUNITY

IN ROCKPORT, TX FEATURING

Resort Style Pool & Fitness Center

Beautiful Gourmet Kitchens

Full Size W/D Connections

Spacious Walk-In Closets

9’ Ceilings & Crown Molding

Limited Access Gates

Internet Cafe with Wifi

Garden Bath Tubs

On-Site Boat Storage

Large Pets Welcome

Bring this flyer in and we will

waive your application fee!

RELAX AT BRIGHTON HILLS “Ask about our preferred employer discounts!”

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APARTMENTApartment Homes123.456.7890

800 AnyStreetAnytown, Tx 12345

www.apartmentname.com

FeaturingSparkling PoolPicnic & BBQ AreasClothes Care CentersSpacious Floor PlansPrivate Patios/Balconies24 Hr Emergency MaintenanceLarge Pets Welcome

YOU WORK HARD

PREFERRED EMPLOYERS

✤ Outreach Marketing Opportunity: ✤ Order cookies in the

shape of shoes with a note that says, “We’d love to get our foot in the door!”

✤ Order large cookies with decorations to make them look like a clock. Add the tagline, “We’d like to have a piece of your time.” Or order small cookie-pops in the shape of a clock.

WE’D LOVE TO GET OUR FOOT IN THE DOOR...We would love to take a moment to discuss our preferred employer program with you.

We feel that your corporation is a perfect fit for our community and would love to partner with you.

Please contact MANAGER’S NAME, our community manager at the number below.

��

APARTMENT NAME APARTMENT HOMES800 ANY STREET - ANYTOWN, TX 12345123.456.7890WWW.APARTMENTNAME.COM

��

WE’D LIKE TO HAVE A PIECE OF YOUR

TIMEWe would love to take a moment to discuss our preferred employer program with you.

We feel that your corporation is a perfect fit for our community and would love to partner with you.

Please contact MANAGER’S NAME, our community manager atthe number below.

APARTMENT123.456.7890800 AnyStreetAnytown, Tx 12345

Other Preferred Employers


for $50 in savings!

Camden OaksApartment Homes

210.123.45673200 Timber View Dr.

San Antonio, TX 78251

COMMUNITY AMENITIES

Two Sparkling Pools w/ Wifi

24 hr Emergency Maintenance

Sand Volleyball Court

Tennis Court

Large Pets Welcome

Lush Landscaping

Covered Parking

Clothes Care Center

INTERIOR FEATURES

Stackable W/D Connections

Kitchen Pantries & Dishwashers

Colored Accent Walls* & Ceiling Fans

Frost-Free Refrigerators with Ice Makers

Spacious Floorplans & Walk-in Closets

1 Bedroom Townhome - Unique Floorplans

* In Select Units

You’ll Fly High at

Camden Oaks Apartments

Sparkling Pool & 24hr Fitness CenterLarge Pets WelcomeGarages & Covered ParkingBBQ Area & Lush Landscaping

Wifi at Pool AreaScenic Nature Trails

Full Size W/D ConnectionsKitchen Pantries & Refrigerators with Ice MakersSpacious Floorplans with Large Living AreasWalk-In Closets & Soaring 9ft Ceilings

Oaks at Bentwater

You Work Hard-Unwind & Relax Here

210.820.820033 Lynn Batts Lane - San Antonio, TX 78218

Great move-in specials-ask about our preferredemployer pricing!

Interior Features

Garden Tubs

Kitchens Designed for Entertaining

Washer/Dryer Connections

Crown Molding

Vinyl Plank Flooring at Entry


LIFE IS BETTER WITH US! Ask about our Preferred Employer Discounts

for Employees in the Medical Field!

Green Hill

Apartment Homes

210.523.91008838 Dugas Rd.


Community Amenities

Pool with Beach Entry

Business Center

Conference Room

Fitness Center

Theater Room

Game Area & Pool Table

Pets Welcome

A few more ideas...

Marketing to Pet-Lovers

$ 50 Billion Dollar

Industry

FURRY FRIENDS

Is your pet seeking the perfect playmate?Come to Mayfair Heights

Furry Friends Date Night!Thursday Evening - July 15th from 5-7pm

In the BBQ & Picnic Area - Refreshments will be provided

Pets Welcome--Whoof! Sparkling Pool

24 Hr Fitness CenterVolleyball Court

Assigned Covered ParkingTwo Clothes Care Centers

24 Hr Emergency MaintenanceControlled Access Gates

BBQ & Picnic AreaStorage Facilities

OAKWELLSPRINGS APARTMENTS

We’re Waiting For You

210.826.23551946 NE Loop 410--San Antonio, TX 78216

Ask About Our Move In Specials!

Ask about our second chance leasing!

Do More than Just Say You are Pet Friendly!

http://webpages.charter.net/mrtopiary/pages/dogplay.htm

If your prospect is a pet lover, send an e-card to the real decision maker--their pet. Keep it fun. Address this to their pet.

Example: Bruno, you mentioned that you were ready for a new leash on life in 2012! At Park West we are all about helping you keep your resolutions.

We have an amazing dog park that we are PAWsitive you will love!

Send Bruno (or Fido) an E-Card

Check out these awesome sites:

For talking pets: http://www.bluemountain.com/ecards/pets/talking-ecards

For customized cards: www.pawfun.com

RingoIntroducing Ringo...

The Retreat at Knoxville’s real, live mascot!

More Pet Stuff...•Outreach Marketing Opportunity:

• Since it’s the new year, a fun pet-friendly marketing slogan could be: “New Year: New LEASH on Life!” Visit nearby vets and pet parks - leave inexpensive leashes or dog treats with your flyers.

•Bring It Back To Your Community:

•Host a Dress Up Your Pet Party! Have plenty of treats available. Fun activities can include creating custom dog tags or having a pet photo shoot.

•PawPawRazzi! Make a small investment for a big return: Consider hiring a professional photographer for your event. Residents will LOVE their photos and it’s a fantastic way to promote your community.

•Incorporate Social Media. Ask residents to post pictures of their pets in their favorite costumes. Create Community!

Wet Noses Welcome at Apartment Name Here!Ask about our Pet DepositDiscounts

FeaturingLarge Pets WelcomeSparkling PoolHeated Spa/JacuzziPicnic & BBQ AreasClothes Care CentersSpacious Floor PlansGourmet Style KitchensPrivate Patios/BalconiesFull Size W/D Connections

APARTMENTApartment Homes123.456.7890800 AnyStreetAnytown, Tx 12345

��

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BRIGHTON HILL’SDress Up Your Pet PartySaturday, January 14th from 2:00-5:00pmMeet us in the doggie park!Prizes for the best dressed pets.Photos with a professional photographer.Tons and tons of treats!!!!Don’t have an outfit for your pet? Don’t worry! Come anyway!

NEW BEGINNINGSVisit businesses that specialize in “New Beginnings” like wedding boutiques, tuxedo rentals, maternity stores, and pet stores. Keep an eye out for events like bridal extravaganzas that you can participate in.

Fun Idea: Give away seed packets with a cute tagline like “Grow Roots at Sunchase Apartments!”

Brighton Hills

presents Family Day!

Please join us Thursday, March 2nd for our first

Brighton Hill Family Day! We’ll have lots of fun family

activities like face painting, a magic show, and more!

Drinks & refreshments will be serve

d. We hope to see

you there! Call 210-532-8900 for more information.

KID-FRIENDLYYour Family Will Fall in LOVE with The Venetian!

INTERIOR FEATURESHuge Walk-In ClosetsSignature Gourmet Style KitchensPlantation BlindsLarge Enclosed Patios/BalconiesColored Accent WallsDouble Porcelain SinksCeiling Fans in all Bedrooms

COMMUNITY AMENITIESTwo Sparkling Swimming Pools24-Hour Fitness CenterTennis CourtBasketball CourtPicnic AreaPet Friendly Elegant ClubhouseSeparate Billiard Room

The Venetian7771 Joe NewtonSan Antonio, TX 210.681.5033

ASK ABOUT OUR MOVE-IN

SPECIALS!

Interior Features

Garden Tubs

Modern Kitchens


Crown Molding

Vinyl Plank Flooring at Entry


Ask about our Preferred Employer

Discounts and great move-in specials!

Community Amenities

Pool with Beach Entry

Business Center

Conference Room

Fitness Center

Theater Room

Game Area & Pool Table

Pets Welcome

Looking for a New Crib?

Green Hill

Apartment Homes

210.523.91008838 Dugas Rd.


CUSTOM COLORING PAGES: HTTP://PLAY-ZONE.CRAYOLA.COM/PLAY-ZONE/INDEX.HTM#/LCC

Marketing to Students

This is Not Your Parents’

Apartment Complex …but we do have cookies

in the clubhouse

Brim Hill Apartment Homes1776 N Gessner Road - Houston, TX 77080

832.358.9600

Awesome Amenities:

• Clubhouse with Pool Table, Darts, DVDs

• Washer/Dryer Connections in all units

• Newly Remodeled Apartments

• Workout Room with New Machines

• Swimming Pool

• Next to Pocket Park

• On Metro Bus Line

• Easy Access to I-10 & Sam Houston Tollway

• Convenient to Memorial City Mall

• Close to Memorial City Hospital

• Best Location

• Best Price

• Best ManagementAsk About

Our Student

Discounts!

STUDENT HOUSING

Mascots...

...and there’s the blow-up kind too!

MY NAME IS GARY THE MASCOT FOR UNIVERSITY VILLAGE.. .

Market Your Amenities!

When visiting local businesses wear a luau shirt or colorful sunglasses for fun! Create an atmosphere with just your presence. Give away fun goodies like beach balls, pool toys, or suntan lotions labeled with your community info.

HeartSmart & HealthyHeart Smart

& Healthy!

FEATURING

Huge Walk-In Closets

Gourmet Style Kitchens

Enclosed Patios/Balconies


Tennis & Basketball Courts

Sparkling Pool & Picnic Area

Pet Always Welcome

Lease for 12 Months, Lose 10 Pounds!

Simply climb up and down the stairs to your 3rd floor

apartment twice a day!

APARTMENT NAME123.456.7890

1234 Any StreetAnyTown, TX 00000www.Website.com


Lease Here & Lose Weight!

Theme-Inspired Outreach

Don’t be afraid to go ALL OUT!

We Want to Pump You Up!

Fitness Friendly - offer passes to your community’s gym on your outreach flyers.

The Battle of the SEXES

V.

Ask about our specials!

THE VENETIANAPARTMENT HOMES7771 Joe NewtonSan Antonio, Texas

210.681.5033www.TheVenetianApts.com

Community Amenities:Big Screen TV in Clubhouse & Sports ChannelsGame Room with Billiards Table and Air HockeyTwo Gorgeous Swimming PoolsBasketball CourtTennis Court

24 Hour Fitness CenterPets Welcome

Interior FeaturesHuge Closet Space & PantriesWood Plank FlooringPlantation BlindsSpacious BedroomsBuilt-in DesksColored Accent Walls

WANNAWATCH THE BIG GAME AT OUR PLACE?

Ask about our student discounts!

ROOM FOR ALL YOUR PRIZED

POSSESSIONS!

Featuring

Spacious Floor Plans

Huge Walk-In Closets

Gorgeous Swimming Pool

Resident Clubhouse

Full Size W/D Connections

Wood Plank Flooring

Plantation Blinds


Pets Welcome

APARTMENT NAME

123.456.7890

1234 Any Street

AnyTown, TX 00000

www.Website.com


for $50 in savings!

LOCATION, LOCATION, LOCATION!

Go Ahead...Snooze!School is just a few steps away!

Ask About Our Move-In

Specials & Student

Discount Program

FEATURING

Large Pets Welcome & Dog Park

Sparkling Pool & BBQ Area

Coffee Bar

Clothes Care Center

24 hr Emergency Maintenance


Colored Accent Walls Available

Frost-Free Refrigerators &

Dishwashers

Ceiling Fans

LA MANSION APARTMENTS

210.333.4444

1200 Dallas Drive

Denton, TX 76205


for $50 in savings!


Come Taste The Good Life!

CAMDEN OAKS APARTMENTS

830 Fasken Blvd.Laredo, TX 78045

956.753.6500www.CarmelApts.com

Community Amenities:Two Gorgeous Swimming Pools24 Hour Fitness CenterPets WelcomeTwo Playgrounds & BBQ AreaResident Business CenterStorage Facilities

Interior FeaturesWashers/Dryers in all UnitsFrost-Free Refrigerators with Ice MakersKitchen PantriesDishwashers & Built In MicrowavesCeiling FansSpacious Floorplans9ft Ceilings

Go ahead- snooze! Work is just a few steps away!

Go Ahead...Snooze!Work is just a few steps away!

Ask About Our Move-In Specials & Service Appreciation Program

FEATURINGLarge Pets Welcome & Dog ParkSparkling Pool & BBQ AreaCoffee Bar

Clothes Care Center24 hr Emergency MaintenanceWasher/Dryer ConnectionsColored Accent Walls Available

Frost-Free Refrigerators & DishwashersCeiling Fans

LA MANSION APARTMENTS210.333.22221200 Dallas DriveDenton, TX 76205Bring this flyer in by DATE

for $50 in savings!

Untraditional Holidays

A Taste...

Give out 7 day gift passes for prospects to “live the life” at your community. They can enjoy community amenities and events to “Sample the good life.”

“Get Your Passes Here!”

Retail Window

Marketing

R e t a i l W i n d o w Marketing: Rent o u t a n e m p t y r e t a i l w i n d o w space and create a lifestyle of your community.

A Picture is Worth a Thousand Words

Make Your Floorplan POP!Bring your floorplans to life with the help of 3DFloorplans.com! Prices start at just $247.

Break Time

You’ve Got Them in the Door...

Now What?

See your place in PRINT!Photozini.com: Create a magazine of your community- include floorplans, pictures of events and more!

for you!

Create a buzz by placing reserved sashes on pre-leased units. Once a resident fills out an application, walk with

them to put up their reserved sash.

Lay It Out for Them!

LayItOut.com

An inexpensive way to show how furniture will fit in a unit.

virtualstagingsolutions.com

Don’t Get Stumped

No Office?

Not a problem! Turn a closet

into an incognito office!

Get your community’s walkability score at WALKSCORE.com

No Fitness Center?

No problem!

Starting off on the right foot...

OneSmartMover.com

A Moving Ambassador: Staff member assigned to be the welcome committee. Walk the resident to their new home. Show them how to work the thermostat.

Introduce staff. Show them where their mailbox is... in other words, make them feel at home.

Make Way Please!

Reserve a special parking space for new residents on their move-in day!

Create custom key tags with Moo.com mini cards that say “Welcome Home!”

The Keys to Happiness

Create custom key tags for your new

residents usingmini business

cards from MOO.com

Let’s Build a Community

Rent a projector and display a movie on a building. Encourage residents to bring blankets & towels or wear PJ’s. Provide refreshments and goody bags for the kiddos.

MOVIE NIGHT

CINEMA BY THE SEA 7/22/10 OAK HILLS SWIMMING POOL 7:00 PM Join us for a night of fun, food, and friends!

date

location

time

Join us for our first ever CINEMA by the SEA. Relax in our resort-style pool while you

enjoy a double feature projected onto building #10. The first feature will be “The Little

Mermaid” for our little swimmers. We will be serving gold fish crackers and “seaweed”

punch. The second feature, “JAWS” will begin at 10:00 PM. This will only be for the big

fish--our residents 21 years and older. “Killer” Martinis will be served.

Farmers’ MarketHost a farmers’ market at your community.

Invite outsiders for a dual marketing/retention plan.

Brown Bag It!

Put a twist on Breakfast at the Gate. Host a “brown bag lunch at the gate.”Great for first days of schools or on any HECTIC Monday morning.

Did someone say CUPCAKES?

Deliver Cupcakes to a random resident

at their place of employment on the

anniversary of their move-in!

YUM!

Where Did I Come From?

“Guess Where You Can Find This Delicious Treat!” Have a nearby restaurant donate a free dessert that you keep at the

office or take a picture of it. The first resident to guess where it comes from gets a small gift card to that restaurant.

Celebrate GooD Times!Celebrate your residents by having

monthly birthday celebrations!

Post on your FB or community portal or cork board the new releases for the

week.

NEW RELEASE TUESDAY

NEWRELEASES

Renewals Should Be FUN!Put balloons on the door encouraging residents to come

into the office for a free gift. It is easier to renew in person than through a piece of paper.

We Want More Just Like You

Congratulations on your Resident’s buying a home? Offer a Gift Card to Lowe’s/Home Depot if they find someone to fill their apartment.

Congratulationson the purchase of your new home!We are going to miss you here at The Oaks at BentwaterYou’ve been a wonderful resident!Refer someone to fill your apartment and we will

send you $100 gift certificate to LOWE’S

Pining for an Ex?

For residents that have moved to another apartment: Keep records- get an email address or mailing address. Send

them a “Baby come back!” email or cd of missing you songs.

Break Up with the Old• How fun would it be to

attach this little letter with your handwritten follow-up note?

• Let your prospective resident know that you know break ups can be hard, so you are lending a helping hand.

Cool Tools

Just a Quick Note to say THANKS!

Giiv.com lets your text your thank you gift!

Leave a Message• Do you want to leave a

voice message for your prospect, but feel it’s too soon to actually talk to them?

• Go straight to voicemail by using www.slydial.com.

What the HECK is THAT?“TAG ME!”

=

Text to

Like!

Win by a NOSE

How Will You Win By a Nose?

for joining us today!

Learn More...Facebook.com/Sprouting

Twitter.com/WatchItSproutwww.WatchYourBusinessSprout.com

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75 idea to rock your socks

Real Estate

Transcript of 75 idea to rock your socks