Barbara Savona Sprout Marketingwww.WatchYourBusinessSprout.com Connect on FB:www.facebook.com/sprouting
Today
•A Grassroots Approach
•How to get inside HR Departments
•Marketing to your niche
•Peeking your prospects interest
•Creating a sense of community
•Some cool tools
1. Purchase an empty candy jar2. Put your business card at the bottom3. Fill it with candy4. Take it out to local businesses5. Tell them to call you when they run out of candy
The Jar
That Never Stops
Giving!
Got Caffeine?
Coffee is on us this morning! Hand out your flyer with each person’s order to show that there are a LATTE
reasons to love your community!
Outreach to Government Officials
a. Become a “cell phone for soldiers” donation spot www.cellphonesforsoldiers.com
b. Donuts in the morning c. Home-cooked meals or boxes of old DVDS to fire department
When Seconds Count...Quick Response
COMMUNITY AMENITIES
Sparkling Resort Style Pool
24hr Fitness Center
Large Pets Welcome & Dog Park
Luxurious Clubhouse w/ Coffee Bar
Direct Access Garages
Controlled Access Gates
Wifi at the Pool Area
Scenic Nature Trails
Executive Business Center
Conference Room
INTERIOR FEATURES
Washers/Dryers in all Units
Custom Kitchen Cabinets & Pantries
Refrigerators with Ice Makers
Built-In Microwaves
Spacious Floorplans w/ Walk-In Closets
Faux Wood Flooring
Ceramic Tile Bathrooms
Garden Tubs
Granite Counter Tops
Brighton Hill Apartments
101 Main Street
CityTown TX 78212
999.123.4567
When Seconds Count...
Location Matters
Bring this flyer in by DATE
for $50 in savings!
ASK ABOUT OUR MOVE-IN SPECIALS!
The Venetian is your RX for Better Living!INTERIOR FEATURESHuge Walk-In ClosetsSignature Gourmet Style KitchensPlantation BlindsLarge Enclosed Patios/BalconiesColored Accent WallsDouble Porcelain SinksHunter Ceiling Fans in all BedroomsCOMMUNITY AMENITIESTwo Sparkling Swimming Pools24-Hour Fitness Center
Tennis CourtBasketball CourtPicnic AreaPet Friendly Elegant ClubhouseSeparate Billiard Room
The Venetian7771 Joe NewtonSan Antonio, TX 210.681.5033
Bring this flyer in by DATE for $50 in savings!
Outreach to Teachersa.The #1 Secret: The Right Timeb.The #2 Secret: The Right Goodies: Customized #2 pencils from www.4imprint.com - start at $0.08 eachc.Befriend the PTA d.Find Out Which Mascot is Working Hard for You
Teachers Make the Grade!
Sparkling PoolFitness Center Large Pets Welcome Lush LandscapingGarages24hr Emergency MaintenanceResident ClubhouseStorage FacilitiesMovie TheatreFull Size W/D Connections
Frost-Free Refrigerators
DishwashersBuilt In Microwaves
Ceiling FansSpacious FloorplansExterior StorageWalk In ClosetsPrivate Patios/Balconies
Cozy Fireplaces
WE’RE MORE THAN JUST A PLACE TO LIVE
BACK TO SCHOOLMake it a good year with
Avalon Hills Apartments“Ask about our Specials!”
AVALON HILLS APARTMENTS402.493.379410901 Jaynes PlazaOmaha, NE 68164
www.avalonhillsapts.net
APARTMENT NAME123.456.7890
1234 Any StreetAnyTown, TX 00000
At HERITAGE HILLS,We Make the Grade!
FEATURINGSparkling Pool & Fitness Center
Resident Club House & Coffee Bar
Washers/Dryers in all Units
Spacious Floorplans
Colored Accent Walls
Crown Molding
Ceiling Fans
Garden Tubs
Private Patio/Balconies
Pets Welcome
“Ask About Special Pricing for School District Employees”
Bring this flyer in by DATE for $50 in savings!
Ask About Our
Preferred Employer
Discounts for School
District Employees!
Teacher: Smart Move
OAKS AT BENTWATER
361.790.0001
1702 FM 3036
Rockport, TX 78382
www.OaksatBentwater.com
A BEAUTIFUL NEW COMMUNITY
IN ROCKPORT, TX FEATURING
Resort Style Pool & Fitness Center
Beautiful Gourmet Kitchens
Full Size W/D Connections
Spacious Walk-In Closets
9’ Ceilings & Crown Molding
Limited Access Gates
Internet Cafe with Wifi
Garden Bath Tubs
On-Site Boat Storage
Large Pets Welcome
Bring this flyer in and we will
waive your application fee!
RELAX AT BRIGHTON HILLS “Ask about our preferred employer discounts!”
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APARTMENTApartment Homes123.456.7890
800 AnyStreetAnytown, Tx 12345
www.apartmentname.com
FeaturingSparkling PoolPicnic & BBQ AreasClothes Care CentersSpacious Floor PlansPrivate Patios/Balconies24 Hr Emergency MaintenanceLarge Pets Welcome
YOU WORK HARD
PREFERRED EMPLOYERS
✤ Outreach Marketing Opportunity: ✤ Order cookies in the
shape of shoes with a note that says, “We’d love to get our foot in the door!”
✤ Order large cookies with decorations to make them look like a clock. Add the tagline, “We’d like to have a piece of your time.” Or order small cookie-pops in the shape of a clock.
WE’D LOVE TO GET OUR FOOT IN THE DOOR...We would love to take a moment to discuss our preferred employer program with you.
We feel that your corporation is a perfect fit for our community and would love to partner with you.
Please contact MANAGER’S NAME, our community manager at the number below.
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APARTMENT NAME APARTMENT HOMES800 ANY STREET - ANYTOWN, TX 12345123.456.7890WWW.APARTMENTNAME.COM
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WE’D LIKE TO HAVE A PIECE OF YOUR
TIMEWe would love to take a moment to discuss our preferred employer program with you.
We feel that your corporation is a perfect fit for our community and would love to partner with you.
Please contact MANAGER’S NAME, our community manager atthe number below.
APARTMENT123.456.7890800 AnyStreetAnytown, Tx 12345
Other Preferred Employers
Bring this flyer in by DATE
for $50 in savings!
Camden OaksApartment Homes
210.123.45673200 Timber View Dr.
San Antonio, TX 78251
COMMUNITY AMENITIES
Two Sparkling Pools w/ Wifi
24 hr Emergency Maintenance
Sand Volleyball Court
Tennis Court
Large Pets Welcome
Lush Landscaping
Covered Parking
Clothes Care Center
INTERIOR FEATURES
Stackable W/D Connections
Kitchen Pantries & Dishwashers
Colored Accent Walls* & Ceiling Fans
Frost-Free Refrigerators with Ice Makers
Spacious Floorplans & Walk-in Closets
1 Bedroom Townhome - Unique Floorplans
* In Select Units
You’ll Fly High at
Camden Oaks Apartments
Sparkling Pool & 24hr Fitness CenterLarge Pets WelcomeGarages & Covered ParkingBBQ Area & Lush Landscaping
Wifi at Pool AreaScenic Nature Trails
Full Size W/D ConnectionsKitchen Pantries & Refrigerators with Ice MakersSpacious Floorplans with Large Living AreasWalk-In Closets & Soaring 9ft Ceilings
Oaks at Bentwater
You Work Hard-Unwind & Relax Here
210.820.820033 Lynn Batts Lane - San Antonio, TX 78218
Great move-in specials-ask about our preferredemployer pricing!
Interior Features
Garden Tubs
Kitchens Designed for Entertaining
Washer/Dryer Connections
Crown Molding
Vinyl Plank Flooring at Entry
Ceramic Tile Bathrooms
LIFE IS BETTER WITH US! Ask about our Preferred Employer Discounts
for Employees in the Medical Field!
Green Hill
Apartment Homes
210.523.91008838 Dugas Rd.
San Antonio, TX 78251
Community Amenities
Pool with Beach Entry
Business Center
Conference Room
Fitness Center
Theater Room
Game Area & Pool Table
Pets Welcome
FURRY FRIENDS
Is your pet seeking the perfect playmate?Come to Mayfair Heights
Furry Friends Date Night!Thursday Evening - July 15th from 5-7pm
In the BBQ & Picnic Area - Refreshments will be provided
Pets Welcome--Whoof! Sparkling Pool
24 Hr Fitness CenterVolleyball Court
Assigned Covered ParkingTwo Clothes Care Centers
24 Hr Emergency MaintenanceControlled Access Gates
BBQ & Picnic AreaStorage Facilities
OAKWELLSPRINGS APARTMENTS
We’re Waiting For You
210.826.23551946 NE Loop 410--San Antonio, TX 78216
Ask About Our Move In Specials!
Ask about our second chance leasing!
If your prospect is a pet lover, send an e-card to the real decision maker--their pet. Keep it fun. Address this to their pet.
Example: Bruno, you mentioned that you were ready for a new leash on life in 2012! At Park West we are all about helping you keep your resolutions.
We have an amazing dog park that we are PAWsitive you will love!
Send Bruno (or Fido) an E-Card
Check out these awesome sites:
For talking pets: http://www.bluemountain.com/ecards/pets/talking-ecards
For customized cards: www.pawfun.com
More Pet Stuff...•Outreach Marketing Opportunity:
• Since it’s the new year, a fun pet-friendly marketing slogan could be: “New Year: New LEASH on Life!” Visit nearby vets and pet parks - leave inexpensive leashes or dog treats with your flyers.
•Bring It Back To Your Community:
•Host a Dress Up Your Pet Party! Have plenty of treats available. Fun activities can include creating custom dog tags or having a pet photo shoot.
•PawPawRazzi! Make a small investment for a big return: Consider hiring a professional photographer for your event. Residents will LOVE their photos and it’s a fantastic way to promote your community.
•Incorporate Social Media. Ask residents to post pictures of their pets in their favorite costumes. Create Community!
Wet Noses Welcome at Apartment Name Here!Ask about our Pet DepositDiscounts
FeaturingLarge Pets WelcomeSparkling PoolHeated Spa/JacuzziPicnic & BBQ AreasClothes Care CentersSpacious Floor PlansGourmet Style KitchensPrivate Patios/BalconiesFull Size W/D Connections
APARTMENTApartment Homes123.456.7890800 AnyStreetAnytown, Tx 12345
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BRIGHTON HILL’SDress Up Your Pet PartySaturday, January 14th from 2:00-5:00pmMeet us in the doggie park!Prizes for the best dressed pets.Photos with a professional photographer.Tons and tons of treats!!!!Don’t have an outfit for your pet? Don’t worry! Come anyway!
NEW BEGINNINGSVisit businesses that specialize in “New Beginnings” like wedding boutiques, tuxedo rentals, maternity stores, and pet stores. Keep an eye out for events like bridal extravaganzas that you can participate in.
Fun Idea: Give away seed packets with a cute tagline like “Grow Roots at Sunchase Apartments!”
Brighton Hills
presents Family Day!
Please join us Thursday, March 2nd for our first
Brighton Hill Family Day! We’ll have lots of fun family
activities like face painting, a magic show, and more!
Drinks & refreshments will be serve
d. We hope to see
you there! Call 210-532-8900 for more information.
KID-FRIENDLYYour Family Will Fall in LOVE with The Venetian!
INTERIOR FEATURESHuge Walk-In ClosetsSignature Gourmet Style KitchensPlantation BlindsLarge Enclosed Patios/BalconiesColored Accent WallsDouble Porcelain SinksCeiling Fans in all Bedrooms
COMMUNITY AMENITIESTwo Sparkling Swimming Pools24-Hour Fitness CenterTennis CourtBasketball CourtPicnic AreaPet Friendly Elegant ClubhouseSeparate Billiard Room
The Venetian7771 Joe NewtonSan Antonio, TX 210.681.5033
ASK ABOUT OUR MOVE-IN
SPECIALS!
Interior Features
Garden Tubs
Modern Kitchens
Washer/Dryer Connections
Crown Molding
Vinyl Plank Flooring at Entry
Ceramic Tile Bathrooms
Ask about our Preferred Employer
Discounts and great move-in specials!
Community Amenities
Pool with Beach Entry
Business Center
Conference Room
Fitness Center
Theater Room
Game Area & Pool Table
Pets Welcome
Looking for a New Crib?
Green Hill
Apartment Homes
210.523.91008838 Dugas Rd.
San Antonio, TX 78251
CUSTOM COLORING PAGES: HTTP://PLAY-ZONE.CRAYOLA.COM/PLAY-ZONE/INDEX.HTM#/LCC
Marketing to Students
This is Not Your Parents’
Apartment Complex …but we do have cookies
in the clubhouse
Brim Hill Apartment Homes1776 N Gessner Road - Houston, TX 77080
832.358.9600
Awesome Amenities:
• Clubhouse with Pool Table, Darts, DVDs
• Washer/Dryer Connections in all units
• Newly Remodeled Apartments
• Workout Room with New Machines
• Swimming Pool
• Next to Pocket Park
• On Metro Bus Line
• Easy Access to I-10 & Sam Houston Tollway
• Convenient to Memorial City Mall
• Close to Memorial City Hospital
• Best Location
• Best Price
• Best ManagementAsk About
Our Student
Discounts!
Market Your Amenities!
When visiting local businesses wear a luau shirt or colorful sunglasses for fun! Create an atmosphere with just your presence. Give away fun goodies like beach balls, pool toys, or suntan lotions labeled with your community info.
HeartSmart & HealthyHeart Smart
& Healthy!
FEATURING
Huge Walk-In Closets
Gourmet Style Kitchens
Enclosed Patios/Balconies
Colored Accent Walls
Tennis & Basketball Courts
Sparkling Pool & Picnic Area
Pet Always Welcome
Lease for 12 Months, Lose 10 Pounds!
Simply climb up and down the stairs to your 3rd floor
apartment twice a day!
APARTMENT NAME123.456.7890
1234 Any StreetAnyTown, TX 00000www.Website.com
Bring this flyer in by DATE for $50 in savings!
Lease Here & Lose Weight!
We Want to Pump You Up!
Fitness Friendly - offer passes to your community’s gym on your outreach flyers.
The Battle of the SEXES
V.
Ask about our specials!
THE VENETIANAPARTMENT HOMES7771 Joe NewtonSan Antonio, Texas
210.681.5033www.TheVenetianApts.com
Community Amenities:Big Screen TV in Clubhouse & Sports ChannelsGame Room with Billiards Table and Air HockeyTwo Gorgeous Swimming PoolsBasketball CourtTennis Court
24 Hour Fitness CenterPets Welcome
Interior FeaturesHuge Closet Space & PantriesWood Plank FlooringPlantation BlindsSpacious BedroomsBuilt-in DesksColored Accent Walls
WANNAWATCH THE BIG GAME AT OUR PLACE?
Ask about our student discounts!
ROOM FOR ALL YOUR PRIZED
POSSESSIONS!
Featuring
Spacious Floor Plans
Huge Walk-In Closets
Gorgeous Swimming Pool
Resident Clubhouse
Full Size W/D Connections
Wood Plank Flooring
Plantation Blinds
Colored Accent Walls
Pets Welcome
APARTMENT NAME
123.456.7890
1234 Any Street
AnyTown, TX 00000
www.Website.com
Bring this flyer in by DATE
for $50 in savings!
LOCATION, LOCATION, LOCATION!
Go Ahead...Snooze!School is just a few steps away!
Ask About Our Move-In
Specials & Student
Discount Program
FEATURING
Large Pets Welcome & Dog Park
Sparkling Pool & BBQ Area
Coffee Bar
Clothes Care Center
24 hr Emergency Maintenance
Washer/Dryer Connections
Colored Accent Walls Available
Frost-Free Refrigerators &
Dishwashers
Ceiling Fans
LA MANSION APARTMENTS
210.333.4444
1200 Dallas Drive
Denton, TX 76205
Bring this flyer in by DATE
for $50 in savings!
Bring this flyer in by DATE for $50 in savings!
Come Taste The Good Life!
CAMDEN OAKS APARTMENTS
830 Fasken Blvd.Laredo, TX 78045
956.753.6500www.CarmelApts.com
Community Amenities:Two Gorgeous Swimming Pools24 Hour Fitness CenterPets WelcomeTwo Playgrounds & BBQ AreaResident Business CenterStorage Facilities
Interior FeaturesWashers/Dryers in all UnitsFrost-Free Refrigerators with Ice MakersKitchen PantriesDishwashers & Built In MicrowavesCeiling FansSpacious Floorplans9ft Ceilings
Go ahead- snooze! Work is just a few steps away!
Go Ahead...Snooze!Work is just a few steps away!
Ask About Our Move-In Specials & Service Appreciation Program
FEATURINGLarge Pets Welcome & Dog ParkSparkling Pool & BBQ AreaCoffee Bar
Clothes Care Center24 hr Emergency MaintenanceWasher/Dryer ConnectionsColored Accent Walls Available
Frost-Free Refrigerators & DishwashersCeiling Fans
LA MANSION APARTMENTS210.333.22221200 Dallas DriveDenton, TX 76205Bring this flyer in by DATE
for $50 in savings!
Give out 7 day gift passes for prospects to “live the life” at your community. They can enjoy community amenities and events to “Sample the good life.”
“Get Your Passes Here!”
Retail Window
Marketing
R e t a i l W i n d o w Marketing: Rent o u t a n e m p t y r e t a i l w i n d o w space and create a lifestyle of your community.
Make Your Floorplan POP!Bring your floorplans to life with the help of 3DFloorplans.com! Prices start at just $247.
See your place in PRINT!Photozini.com: Create a magazine of your community- include floorplans, pictures of events and more!
for you!
Create a buzz by placing reserved sashes on pre-leased units. Once a resident fills out an application, walk with
them to put up their reserved sash.
A Moving Ambassador: Staff member assigned to be the welcome committee. Walk the resident to their new home. Show them how to work the thermostat.
Introduce staff. Show them where their mailbox is... in other words, make them feel at home.
Create custom key tags with Moo.com mini cards that say “Welcome Home!”
The Keys to Happiness
Create custom key tags for your new
residents usingmini business
cards from MOO.com
Rent a projector and display a movie on a building. Encourage residents to bring blankets & towels or wear PJ’s. Provide refreshments and goody bags for the kiddos.
MOVIE NIGHT
CINEMA BY THE SEA 7/22/10 OAK HILLS SWIMMING POOL 7:00 PM Join us for a night of fun, food, and friends!
date
location
time
Join us for our first ever CINEMA by the SEA. Relax in our resort-style pool while you
enjoy a double feature projected onto building #10. The first feature will be “The Little
Mermaid” for our little swimmers. We will be serving gold fish crackers and “seaweed”
punch. The second feature, “JAWS” will begin at 10:00 PM. This will only be for the big
fish--our residents 21 years and older. “Killer” Martinis will be served.
Farmers’ MarketHost a farmers’ market at your community.
Invite outsiders for a dual marketing/retention plan.
Brown Bag It!
Put a twist on Breakfast at the Gate. Host a “brown bag lunch at the gate.”Great for first days of schools or on any HECTIC Monday morning.
Did someone say CUPCAKES?
Deliver Cupcakes to a random resident
at their place of employment on the
anniversary of their move-in!
YUM!
Where Did I Come From?
“Guess Where You Can Find This Delicious Treat!” Have a nearby restaurant donate a free dessert that you keep at the
office or take a picture of it. The first resident to guess where it comes from gets a small gift card to that restaurant.
Post on your FB or community portal or cork board the new releases for the
week.
NEW RELEASE TUESDAY
NEWRELEASES
Renewals Should Be FUN!Put balloons on the door encouraging residents to come
into the office for a free gift. It is easier to renew in person than through a piece of paper.
Congratulations on your Resident’s buying a home? Offer a Gift Card to Lowe’s/Home Depot if they find someone to fill their apartment.
Congratulationson the purchase of your new home!We are going to miss you here at The Oaks at BentwaterYou’ve been a wonderful resident!Refer someone to fill your apartment and we will
send you $100 gift certificate to LOWE’S
Pining for an Ex?
For residents that have moved to another apartment: Keep records- get an email address or mailing address. Send
them a “Baby come back!” email or cd of missing you songs.
Break Up with the Old• How fun would it be to
attach this little letter with your handwritten follow-up note?
• Let your prospective resident know that you know break ups can be hard, so you are lending a helping hand.
Leave a Message• Do you want to leave a
voice message for your prospect, but feel it’s too soon to actually talk to them?
• Go straight to voicemail by using www.slydial.com.
Learn More...Facebook.com/Sprouting
Twitter.com/WatchItSproutwww.WatchYourBusinessSprout.com
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