Final Socks

8/13/2019 Final Socks

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A

PROJECT REPORT ON

MARKETING STRATEGIES OF

TOP FIVE BRAND OF

SOCKS

for the Partial fulfillment theDegree of

MASTER OF BUSINESS ADMINISTRATIONFROM DEPARTMENT OF BUSINESS

MANAGEMENT

SESSION -2012-13UNDER GUIDANCE SUBMITTED BY


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ISS SHOBHA YADAV SEFALI SAHUMBA IST SEM.

ROLL NO.

PREFACEMarketing houl! not "e looke! u#on in a $a%uum or in

iolation& It i an een%e taking a $ie' of MARKETING

STRATEGIES OF TOP FIVE BRANDS OF SOCKS ine organi(ation an!

it ultimate o")e%ti$e %on%ern for marketing mut #enetrate

all area of the enter#rie& Market ur$e* in to!a*+

%om#etiti$e 'orl! i a mut for e$er* organi(ation&

Thi #ro)e%t i a tu!* of& The rational "ehin! thi

#arti%ular tu!* i to fin! out the #reent market %enario of

$ariou "ran! , to fin! out the %or#orate nee! an!

#er%e#tion& It 'a a #leaura"le e-#erien%e to %on!u%t a

reear%h on "ehalf of TOP FIVE BRANDS OF SOCKS .#ertaining to

the tu!* of the o%k Se%tor&

Con%luion an! there "* re%ommen!ation ha "een

arri$e! at "* #ro#er an! )utifie! inter#retation of the reult

!eri$e! from the a"o$e ai! anal*ti%al tool an! te%hni.ue&


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AC/NO01EDGEMENT

Preparing a project o t!i" nat#re i" an ar$#o#" ta"% an$ I &a" ort#nate eno#g!

to get "#pport ro' a (arge n#')er o per"on". I &i"! to e*pre"" '+ $eep "en"e o

gratit#$e to a(( t!o"e &!o genero#"(+ !e(pe$ in "#cce""#( co'p(etion o t!i" report )+

"!aring t!eir in,a(#a)(e ti'e an$ %no&(e$ge.

It i" '+ pro#$ an$ pre,i(e$ge to e*pre"" '+ $eep regar$" to Re"pecte$ - ea$ o

Depart'ent Dr.Pra'e"! Ga#ta'- Mi"" S!e&ta Rajp#t - Depart'ent o B#"ine""

Manage'ent - S&a'i Vi,e%anan$ /ni,er"it+ Sagar or a((o&ing 'e to #n$erta%e t!i"

project.

I ee( e*tre'e(+ e*!i(arate$ to !a,e co'p(ete$ t!i" project #n$er t!e a)(e an$

in"piring g#i$ance o Mi"" S!o)!a 0a$a, e ren$ere$ 'e a(( po""i)(e !e(p 'e g#i$ance

&!i(e re,ie&ing t!e 'an#"cript in ina(i"ing t!e report.

I a("o e*ten$ '+ $eep regar$" to '+ teac!er" - a'i(+ 'e')er" - rien$" an$ a((

t!o"e &!o"e enco#rage'ent !a" in#"e$ co#rage in 'e to co'p(ete to &or% "#cce""#((+.

(SEFALI SAHU )

MBA ISTSEM.


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DE1C1ARATION B2 T3E CANDIDATE

Date 1

I $ec(are t!at t!e project report tit(e$ 2 TOP FIVE BRANDS OF "oc%" 2 on

Mar%et Seg'entation i" na+ o&n &or% con$#cte$ #n$er t!e "#per,i"ion o 'i"" "!o)!a

+a$a, Depart'ent o B#"ine"" Manage'ent - S&a'i Vi,e%anan$ /ni,er"it+ Sagar

3M.P.4 To t!e )e"t o '+ %no&(e$ge t!e report $oe" not contain an+ &or% - &!ic! !a"

)een "#)'itte$ or t!e a&ar$ o an+ $egree - an+&!ere.

(SEFALI SAHU )

MBA IST SEM.


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CERTIFICATE

T!e project report tit(e$ 2 MARKETING STRATEGIES OF TOP FIVE

BRANDS OF SOCKS 2 )een prepare$ )+SEFALI SAHU MBA IST Se'e"ter - #n$er t!e

g#i$ance an$ "#per,i"ion oMi"" SOBA 0ADAV or t!e partia( #(i(('ent o t!e Degree

o M.B.A.

Signatu! "# t$! Signatu! "# t$! Signatu! "# t$!

Su%!&i'" H!a "# t$! D!%at!nt E*ain!


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EXECUTIVE SUMMARY

The project enables me to know about various aspects of Footwear industry in

India and mainly about Shock how this piece of cloth is made , marketed and sold.

The features of Footwear industry in India :

India is the worlds second larest producer of te!tiles and arments after

"hina.

#mploys $% million people , second only to ariculture in India

The te!tile and arment industry in India is one of the oldest manufacturinsectors in the country and is currently its larest

India accounts for about &'( of the worlds production of te!tile fiber and

yarns

To know how did the Socks actually became the Socks we wear today, who was

the person who ave reconition to Sockss, the types of Socks which are most

commonly, what are the views of the people in the South )umbai about Socks

and everythin about the Socks would be studied throuh this project.

The project ives a domestic as well as international outlook of Socks in India.

The various types of Socks are *ola tie ,+scot tie ,"lip on tie, *ow tie and "ravat

The project shows the manufacturin process of Socks.

+lso a survey which will help me to make better decision in my business by

understandin what attitude )umbai kars have towards Socks.


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Introdut!on to So"#

Sock

+ handknittedsock

+rylesocks

+ #o"is an item of clothinworn on the feet. The footis amon the heaviest

producers of sweatin the body, as it is able to produce over & -S pint /.01 l2 of

perspiration per day.3&4Socks help to absorb this sweat and draw it to areas where

air can evaporate the perspiration. In cold environments, socks decrease the risk

of frostbite. The clothin5s name is derived from the loosefittin slipper, called

a"occ#"in 6atin, worn by 7oman comic actors.3'4
http://en.wikipedia.org/wiki/Knittinghttp://en.wikipedia.org/wiki/Argyle_(pattern)http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Foothttp://en.wikipedia.org/wiki/Sweathttp://en.wikipedia.org/wiki/Sock#cite_note-1http://en.wikipedia.org/wiki/Frostbitehttp://en.wikipedia.org/wiki/Sock#cite_note-2http://en.wikipedia.org/wiki/File:Argyle_(PSF).pnghttp://en.wikipedia.org/wiki/File:HandKnittedWhiteLaceSock.jpghttp://en.wikipedia.org/wiki/Knittinghttp://en.wikipedia.org/wiki/Argyle_(pattern)http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Foothttp://en.wikipedia.org/wiki/Sweathttp://en.wikipedia.org/wiki/Sock#cite_note-1http://en.wikipedia.org/wiki/Frostbitehttp://en.wikipedia.org/wiki/Sock#cite_note-2


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Et$%o&o'$

The modern #nlish word"oc%is derived from the 8ld #nlishword"occ,

meanin 9liht slipper9. This comes from the 6atin"occ#", a term to describe a

9liht, lowheeled shoe9, and derivin from the +ncient reekword"+%c!o".3$4

(!#tor$

The earliest known survivin pair of socks, created by naalbindin. ;atin from

$//%//+; these were e!cavated from8!yrhynchuson the


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attached to loops formed while knittin the le. This practice allowed the heel to

be easily replaced when it wore out.

Socks have evolved over the centuries from the earliest models which were made

from animal skins athered up and tied around the ankles. In the >th century *",

the +ncient reekswore socks from matted animal hair for warmth.

The7omansalso wrapped their feet with leather or woven fabrics. *y the %th

century +;, socks called 9puttees9 were worn by holy people in#uropeto

symbolise purity. *y &/// +;, socks became a symbol of wealth amon the

nobility. From the &Ath century onwards, an ornamental desin on the ankle or

side of a sock has been called a clock.304

The invention of a knittin machinein &%>@ meant that socks could be knitted si!

times faster than by hand. //.

The ne!t revolution in sock production was the introduction of nylonin &@$>.

-ntil then socks were commonly made from silk, cottonandwool.


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may be a key part of the uniforms for sports, allowin players teams to be

distinuished when only their les are clearly visible.

The townshiplevel district of ;atanin the city

of Bhujiin BhejianCrovince, Ceople5s 7epublic of "hina, has become known

as Sock "ity. The town currently produce > billion pairs of socks each year, 3A4a

third of the world5s sock production, effectively creatin two pairs of socks for

every person on the planet on '/&&.314

St$&,#

7ainbow striped toe socksworn withthonsandals

Flipflopssocks

Socks are manufactured in a variety of lenths. *are or ankle socks e!tend to the

ankle or lower and are often worn casually or for athletic use. *are socks are

desined to create the look of 9bare feet9 when worn with Socks . Dneehih

socksare sometimes associated with formal dress or as bein part of a uniform,

such as in sports like football and baseball2 or as part of a school5s dress codeor

youth roup uniform. 8vertheknee socks or socks that e!tend hiher thihhih
http://en.wikipedia.org/wiki/Datang,_Zhujihttp://en.wikipedia.org/wiki/Zhujihttp://en.wikipedia.org/wiki/Zhejianghttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Sock_Cityhttp://en.wikipedia.org/wiki/Sock#cite_note-6http://en.wikipedia.org/wiki/Sock#cite_note-7http://en.wikipedia.org/wiki/Toe_sockshttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Knee_highshttp://en.wikipedia.org/wiki/Knee_highshttp://en.wikipedia.org/wiki/Dress_codehttp://en.wikipedia.org/wiki/File:Flip-Flops_socks.jpghttp://en.wikipedia.org/wiki/File:Toesocks.jpghttp://en.wikipedia.org/wiki/Datang,_Zhujihttp://en.wikipedia.org/wiki/Zhujihttp://en.wikipedia.org/wiki/Zhejianghttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Sock_Cityhttp://en.wikipedia.org/wiki/Sock#cite_note-6http://en.wikipedia.org/wiki/Sock#cite_note-7http://en.wikipedia.org/wiki/Toe_sockshttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Knee_highshttp://en.wikipedia.org/wiki/Knee_highshttp://en.wikipedia.org/wiki/Dress_code


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socks2 are today considered female arments. They were widely worn by children,

both boys and irls, durin the late&@th and early'/th centuries., althouh the

popularity varied widely from country to country.

+ toe sockencases each toe individually the same way a finer is encased in

a love, while other socks have one compartment for thebi toeand one for the

rest, like a mittenE most notably apanese tabi. *oth of these allow one to

wear flipflopswith the socks. 6e warmers, which are not typically socks, may

be replaced with socks in cold climate.

+business sockis a term for a colored sock for conservative appearance and

casual foot wear. The term is often used loosely to indicate a term for a

conservative office settin. For instance, business socks, business shirts and

business Socks are used for office and job. These socks usually have patterns and

are known to be a cause for bleach stains in laundry machines due to their colored

manufacturin process and dyed attributes.

The +ncient #yptian style of sock is a blend between modern Gestern socks and

apanese tabi, both of which it predates. 6ike tabi, #yptian socks have one

compartment for the bi toe and another for the rest, permittin their use with

sandalsE like Gestern socks, they fit snuly to the foot and do not use fasteners

like tabi.

S!,#
http://en.wikipedia.org/wiki/Toe_sockshttp://en.wikipedia.org/wiki/Glovehttp://en.wikipedia.org/wiki/Halluxhttp://en.wikipedia.org/wiki/Mittenhttp://en.wikipedia.org/wiki/Tabihttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Leg_warmerhttp://en.wikipedia.org/w/index.php?title=Business_sock&action=edit&redlink=1http://en.wikipedia.org/wiki/Toe_sockshttp://en.wikipedia.org/wiki/Glovehttp://en.wikipedia.org/wiki/Halluxhttp://en.wikipedia.org/wiki/Mittenhttp://en.wikipedia.org/wiki/Tabihttp://en.wikipedia.org/wiki/Flip-flopshttp://en.wikipedia.org/wiki/Leg_warmerhttp://en.wikipedia.org/w/index.php?title=Business_sock&action=edit&redlink=1


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Dneehih white socks, often worn as part of a school uniform

See a("o1 S!oe "i5e

In the -nited Dindom, a sock5s siHe is similar to the person5s shoe siHeE for

e!ample, a foot that has a shoe siHe of @ would reuire a sock siHed >&/.

In some other parts of the world socks are siHed differently than Socks . In the

-.S. numerical sock siHe is the lenth of the foot in inches, whereas shoe siHe is

not.

Sock lenths vary, from anklehih to thih level.

Sort#

For t!e )a"e)a(( #nior'- "eeBa"e)a(( #nior'6Stoc%ing" an$ pant".

)ost sports will reuire some sort of sock, usually a tube sock to protect one5s

les from bein scraped while participatin in sport activities. In basketball, tube

socks are worn, and in lacrosse, midcalf socks are reuired. In football, knee

socks are used. They are mostly to stop rass burns.

Ot/,r u#,# o t/, ord
http://en.wikipedia.org/wiki/School_uniformhttp://en.wikipedia.org/wiki/Shoe_sizehttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Baseball_uniform#Stockings_and_pantshttp://en.wikipedia.org/wiki/File:Scholsocks2.jpghttp://en.wikipedia.org/wiki/School_uniformhttp://en.wikipedia.org/wiki/Shoe_sizehttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Baseball_uniform#Stockings_and_pants


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The layer of leather or other material coverin the insole of a shoe is also referred

to as a sock. Ghen only part of the insole is covered, leavin the forepart visible,

this is known as a halfsock.3>4

)ootr*#

Footwraps used by the Finnish +rmyuntil the &@@/s

Footwraps, pieces of cloththat are worn wrapped around the feet, were worn

withbootsbefore socks became widely available. They remained in use by armies

in #astern #urope up until the beinnin of the '&st century.

O,r!, o Ind!*n )oot,*r *nd T,t!&, Indu#tr$

The te!tile and Footwear ssector in Indiais a diverse and heteroeneous industry,

which covers a wide variety of products from hitech synthetic and wool fibres to

yarns to fabrics to Footwear s, cotton fibres to yarns to fabrics to home te!tiles to

hih fashion Footwear s knitted and woven2. This diversity of end products

corresponds to a multitude of industrial processes, enterprises or market structures.

The Indian te!tileand Footwear s industry is in a stroner position now than it

was in the last si! decades. The industry, which was rowin at $0 percent durin

the last si! decades, has now accelerated to an annual rowth rate of @&/ percent.
http://en.wikipedia.org/wiki/Sock#cite_note-8http://en.wikipedia.org/wiki/Finnish_Armyhttp://en.wikipedia.org/wiki/Footwrapshttp://en.wikipedia.org/wiki/Clothhttp://en.wikipedia.org/wiki/Boothttp://www.textiletreasure.com/http://www.textiletreasure.com/http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://en.wikipedia.org/wiki/File:FootClothFromFinnishDefenceForces.JPGhttp://en.wikipedia.org/wiki/Sock#cite_note-8http://en.wikipedia.org/wiki/Finnish_Armyhttp://en.wikipedia.org/wiki/Footwrapshttp://en.wikipedia.org/wiki/Clothhttp://en.wikipedia.org/wiki/Boothttp://www.textiletreasure.com/http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007


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Indian te!tiles and Footwear s e!ports, and this is evident from the rowth

reistered in the uota markets. Footwear s e!ports to the -S+ durin '//% and

'//A increased by $0.' and 1./> percent respectively, while te!tiles e!ports durin

'//A to the -S showed and impressive &'.0' percent rowth. Similarly, in

#urope, Footwear s e!ports increased by $/.A and &1.%/ ( respectively in '//%

and '//A, while te!tile e!ports reistered '.' and $.% percent rowth in the similar

period respectively. The increasin trends in e!ports is e!pected to continue in the

years to come.

If we look at the -S and #- import statistics for Footwear s alone, we find thatthese major lobal players are not inclined to source e!clusively from "hinaand

India is considered as the second most preferred destination for major lobal

retailers due to its strenth of vertical and horiHontal interation.

The Indian overnment has always and is continuin to consider the role of

te!tiles and Footwear s manufacturin units in India as very critical in achievin

the objectives of faster and more inclusive rowth, and has laid emphasis on

policies aimed at creatin an environment in which entrepreneurshipcan flourish.

The te!tiles and Footwear sindustry is tareted to row at the rate of &A percent in

value terms to reach the level of -SJ &&% billion e!ports -SJ %% billionE

domestic market -SJ A/ billion2 by '/&', while the fabric production is e!pected

to row at the rate of &' percent in volume terms. Footwear s alone are e!pected

to row at the rate of &A percent in volume terms and '& percent in value terms,

while e!ports are e!pected to row at the rate of '' percent in value terms.
http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.textiletreasure.com/http://www.textiletreasure.com/http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.amazines.com/article_detail.cfm/300007?articleid=300007http://www.textiletreasure.com/


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A+out * 4RO5ECT

R* M*t,r!*

The most commonly used fibers for the manufacturin of Socks are silk,polyester,

wooland wool blends, acetate, rayon, nylon, cotton, linen, and ramie. Socks made

from silk represent about 0/ percent of the market. 7aw silk is primarily imported

from "hina and, to a far lesser e!tent, *raHil. ;omestic weavers of tie fabrics buy

their silk yarnin its natural state and have it finished and dyed by specialists.

Technoloical advances have made possible the use of microfiber polyesters,

which produce a rich, soft fabric resemblin silk and which can be combined with

natural or other artificial fibers to produce a wide rane of effects.

D,#!'n

The desin of Socksis an interactive process between weavers and tie

manufacturers. *ecause small uantities in any iven pattern and color are

produced, and because fabrics can be so comple!, tie fabric weavinis seen as an

art form by many in the industry.

If a new desin is reuested, time is spent developin ideas, producin sample

oods, and bookin orders aainst the samples. )ost of the time, however,

weavers work with openstock items desins that have been previously used and

have a lastin appeal2. Geavers use computeriHed silk screens, a process that has

replaced the more time and laborintensive manual silkscreenin. Ghen workin

with a standard desin, the desiner fills in each year5s popular colors, chanin

both backround and foreroundcolors, makin it broader or narrower, larer or

smaller, accordin to demand. The manufacturer offers input and refinements in
http://www.answers.com/topic/polyesterhttp://www.answers.com/topic/woolhttp://www.answers.com/topic/acetatehttp://www.answers.com/topic/rayonhttp://www.answers.com/topic/nylonhttp://www.answers.com/topic/linenhttp://www.answers.com/topic/ramiehttp://www.answers.com/topic/yarnhttp://www.answers.com/topic/weavinghttp://www.answers.com/topic/foregroundhttp://www.answers.com/topic/polyesterhttp://www.answers.com/topic/woolhttp://www.answers.com/topic/acetatehttp://www.answers.com/topic/rayonhttp://www.answers.com/topic/nylonhttp://www.answers.com/topic/linenhttp://www.answers.com/topic/ramiehttp://www.answers.com/topic/yarnhttp://www.answers.com/topic/weavinghttp://www.answers.com/topic/foreground


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coloration and patterns. If willin to commit to a lare amount of yardae, a

manufacturer can also develop his or her own desin and commission a weaver to

produce it. 8nce the desin is complete, it is sent to mills where it is imprinted

onto 0/yard bolts of silk.

The main components of a Socks are the outer fabric, or shell, the interlininboth

cut on the bias2, and the facin or tippin, which is stitchedtoether by a resilient

slipstitch so that the finished tie can 9ive9 while bein tied and recover from

constant knottin. The uality of the materials and construction determines if a tie

will drapeproperly and hold its shape without wrinklin.

+ wellcut linin is the essence of a ood Socks. This interlinin determines notonly the shape of the tie but also how well it will wear. Therefore, it must be

properly coordinated in blend, nap, and weiht to the shell fabric. 6ihtweiht

outer material may reuire heavier interlinin, while heavier outer fabrics need

lihter interlinin to ive the necessary hand, drape, and recovery.

Co#t r!,

+ branded or a desiner tie can set you back by anywhere between 7s &// to 7s

&///. +part from leadin names, there is also the unoranised market where

polyester printed ties can be bouht for as low as 7s &//. Industry sources say bi

brands often outsource work to a local manufacturer and then sell it at a fat price

on their own labels. 9The manufacturin cost of a tie varies between 7s '/ to 7s

&,/// and once branded it sells at a much hiher cost,9 )r. Shripal 7athod, a local

manufacturer of Socks. +nd so, lookin for a direct purchase with an eye for ood

desin could save you money.
http://www.answers.com/topic/yardagehttp://www.answers.com/topic/interlininghttp://www.answers.com/topic/stitchhttp://www.answers.com/topic/resilienthttp://www.answers.com/topic/drapehttp://www.answers.com/topic/wrinklinghttp://www.answers.com/topic/naphttp://www.answers.com/topic/yardagehttp://www.answers.com/topic/interlininghttp://www.answers.com/topic/stitchhttp://www.answers.com/topic/resilienthttp://www.answers.com/topic/drapehttp://www.answers.com/topic/wrinklinghttp://www.answers.com/topic/nap


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M*nu*tur!n' 4ro,##

Ties can be made three ways: by hand, by machine with hand finishin, or

primarily by machine.

Mandmade tie specialists, for the most part craftspeople workin in home studios,

can turn out no more than ten ties an hour. ;esiners who employ them can count

on impeccable uality for each piece, every time.

Fashion houses that uality ties at hiher volume resort to the ne!t cateory of

production: machine manufacture with hand finishin.

C#tting t!e o#ter a)ric

In the workroom, an operator first spreads the 0/yard bolts of cloth on a loncuttin table. "uttin the outer fabric is done by a skilled hand to ma!imiHe the

yield, or the number of ties cut from the piece of oods. If the fabric has a random

desin, the operator stacks between '0 and 1' plies of fabric pieces in preparation

for cuttin the fabric. If pattern of the fabric or of the 9oods92 consists of panels,

such as stripes with a medallionat the bottom, these panels are then stacked

accordin to the pattern.

A$$ing t!e acing

-sin the chain stitch of a sewin machine, sewinoperators join the tie5s three

sections on the bias in the neckbandarea. The operator now adds the facin, or
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tippin an e!tra piece of silk, nylon, rayon, or polyester2, to the back of the tie5s

ends. Facin ives a crisp, lu!urious hand to the shell. Two types of facin are

currently utiliHed. Threeuarter facin e!tends si! to eiht inches upward from

the point of the tie, while full facin e!tends even hiher, endin just under the

knot.

+ uarter to a half of an inch of the shell of the fabric is now turned under, to form

a point. The point is then machinehemmed by the sewin operator.

Piece pre""ing

Luality silk ties are pocket or piecepressed. This means that the joint at the neckthe piecin2 is pressed flat so the wearer will not be inconvenienced by any

bulkiness.

Inter(ining

The interlinin is slipstitched to the outer shell with resilient nylon thread, which

runs throuh the middle of the tie. )ost ties are slipstitched with a 6iba machine,

a semiautomated machine that closely duplicates the look and resiliencyof hand

stitchin. Mand stitchin is often used in the manufacture of hihuality

Socksbecause it offers ma!imum resiliency and drapin ualities.

The techniue is characteriHed by the irreularlyspaced stitches on the reverse of

the tie when the seamis spread slihtly apartE by the danlin, loose thread with a

tiny knot at the end of the reverse of the front apronE and by the ease with which

the tie can slide up and down this thread.

T#rning t!e (ining

-sin a turnin machine or a manual turner with a rod about @ &K' inches lon2,

an operator turns the tie rihtside out by pullin one end of the tie throuh the
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other. Ghile not yet pressed, the tie is almost complete. 8n silk ties only, the

linin is then tucked by hand into the bottom corner of the lon end of the tie. If

necessary, the operator handtrims the linin to fit the point of the lon end. In all

other ties, the linin does not reach all the way to the bottom corner.2

+ final piece to be sewn on is the loop, which serves both as a holder for the thin

end of the tie when it5s bein worn and as the manufacturer5s label.

The third way of makin a Socks is by usin solely machine to make a Socks,

"urrently such machines are not used in India e!tensively but they are in "hina

which help them to produce a lare uantity of Socks in way less time ascompared to time taken by other two methods.

(!#tor$ o So"#

)any events in the history of mankind eventually fade into oblivion, but others,

leave their indelible marks for the entire world to see. )ore than $%/ years ao,

the "roats initiated one such influential occurrence. +lthouh started in the &1th

century in a small reion on the +driatic coast, the conseuences of this event arestill very much evident the world over. A// million people now wear the

ubiuitous symbol of "roatia around their necks, close to their hearts.

*elieve it or not "roatia is the mother country of the modern Socks but

archaeoloical evidence of the use of Socksoes back to the "hinese and the

7omans almost two millenniums back.

C/!n*6# )!r#t ,%,ror.

The earliest known version of the Socks has been found in the massive

mausoleum of "hina5s first emperor, Shih Muan Ti, who was buried in '&/ *.".

;esperately afraid of death, the emperor wanted to slauhter an entire army to

accompany him into the ne!t world. Mis advisers ultimately persuaded him to take


21/56

lifesiHe replicas of the soldiers instead.

The result is one of the marvels of the ancient world. -nearthed in &@10 near the

ancient capital city of Nian, the tomb contained an astonishin 1,%// lifesiHe

terracotta replicas of Shih Muan Ti5s famed fihtin force. 6eions of officers,

soldiers, archers and horsemen, all carved in meticulous detail, uard the

emperor5s sarcophaus. The armor, uniforms, hair, and facial e!pressions of the

soldiers are reproduced in e!uisite detail. #ach fiure is different e!cept in one

respect: all wear neck cloths.


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O+7,t!, o t/, 4ro7,t

The objective of the project was to study the followin:

To study the nature and sinificance of Footwear industry

8riin and Mistory of Socks

;ifferent types of Shock.

Some Facts about a Socks includin raw materials used, how

desin are made, manufacturin process etc.

+ll the above objective are bein looked after in the project but the

most important objective of me doin this project is that, I want to

et into Footwear industry and this has enhanced my knowlede

and it will enormously help me in near future.


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RESEARC( MET(ODOLOGY

RESEARCH DESIGN

A research design is a framework or blueprint for conducting the marketing

research project. It specifies the details of the procedures necessary for obtaining the

information needed to structure and/or solve marketing research problem.

On the basis of fundamental objectives of the research we can classify research design

into two general types:

1) EXPLORATORY RESEARCH

2) CONCLUSIVE RESEARCH

Eploratory research is one type of research design! which has its primary

objective the provision of insights into! and comprehension of! the problem situation

confronting the researcher.

"onclusive research is designed to assist the decision maker in determiningevaluating and selecting the best course of action to take in a given situation.

"onclusive research can be further divided into two types:#

Descriptive

Experie!t"#

$he research design used in this project is a %E&"'I($I)E %E&I*+.

%escriptive study as the name implies is designed to describe something#for eample

the characteristics of users of a given product! the degree to which the product use the

varies with income! age! etc.

SAM4LING TEC(NI8UE USED9


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T$is rese"rc$ $"s %se& c'!ve!ie!ce s"p#i!( tec$!i%e*

,- "onvenience sampling tec$!i%e+ "onvenience samplingis %se& i! exp#'r"t'r,

rese"rc$ -$ere t$e rese"rc$er is i!tereste& i! (etti!( "! i!expe!sive

"ppr'xi"ti'! '. t$e tr%t$* As t$e !"e ip#ies/ t$e s"p#e is se#ecte& 0ec"%se

t$e, "re c'!ve!ie!t*

SELECTION O) SAM4LE SI:E9

or the study! a sample sie of 01 has been taken into consideration.

SOURCES O) DATA COLLECTION9

'search will be based on two sources:

,. (rimary data

2. &econdary data

1; 4RIMARY DATA9

3uestionnaire: (rimary data was collected by preparing 4uestionnaire and the people

were randomly being re4uested to fill them.

2; SECONDARY DATA9

&econdary data will consist of different literatures like books which are published!

articles! internet and websites.In order to reach relevant conclusion! research work needed to be designed in a proper

way.

STATISTICAL TOOLS USED

$he main statistical tools used for the collection and analyses of data in this project are: 3uestionnaire (ie "harts *ar "harts

6ine "harts

"olumn "hartsender O )KF+rea O 7ural K -rban+e OIncome


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L!%!t*t!on8pponents of Socks wearin have cited risks associated with the wearin of

Socksas an arument for discontinuin the practice. These risks have primarily

involved entanlement, infection, and vascular constriction.

The risk of entanlement is enerally well understood by people workin around

machinery or in situations where persontoperson confrontation may occur e..,

police and prison personnel, and in certain medical fields2. The answer is

enerally to avoid wearin ties, or use the clipon variety which detach from the

wearer when rabbed.

The risk of vascular constriction, in cases where ties are worn with overtiht

collars, has been noted. Studies have shown an increase in intraocular pressure in

these cases which can worsen the condition of people with already weakened

retinas. Ceople with laucomashould e!ercise special care Caramedics performin

basic life support remove the tie from a victim as one of the very first steps when a

victim is unconscious or has difficulty breathin to ensure it does not compromise

the airway.

Ties can also be a health risk for persons other than the wearer. Ties worn by

people workin in medical professions are known as major vectors in the

transmission of disease within hospitals.


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patients and ties freuently come into contact with patients P althouh this can be

countered somewhat by a tie bar. +s a result, bow ties have traditionally been

popular with doctors. )edical professionals can mitiate this problem by

chanin into a newly washed tie each day.
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)!nd!n'#

+nalysis of my research

For my primary research I handed out $/ uestionnaires but

only '/ of them ot answered and above. I have compiled all

these intuitive data into the bar and pie charts. Ghen ivin out

my uestionnaire I had to be very selective about who I asked

uestions to as I had to make sure that I had a representative

sample population so I can mark eneraliHations the entire

consumin population.

From my research I have four I out that %%( of people do

already own a ties but I also found out than &//( of the student

population aed &&'&2 die already own a ties and the majority

of the older people in the older people in the sample aed

around 0/ and %/2 didnt own a ties and I found out that every

one over A% did not own a ties. )y result show that the current

youth market has already been capitaliHed on by the cloth

companies and the market has become saturated or is definitely

near saturation. This is reflected in the fact that ties sales have


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decreased by 0( and this has been said by many Gall Street

writes to be the tip of the iceber and they are prophesyin that

sales will continue to decrease until the marketin stratey isrevised.

The majority of the people who answered my uestionnaire had

an income $////0//// and this show that the current market

certain has enouh money to purchases a new phone the youth

market had an averae of under &//// but as they are mostdisposable income are more likely to buy new models of ties but

if the majority of the population has a lare income they can

afford ties but as a lot of them have fames and other financial.


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Su'',#t!on#

There is no facility available for local promotion the

freuency of advertisement at both levels small and

bi2 should be increases so that it may become more

effective.

"ompany should provided attractive models.

"ompany should introduce low price ties.

Should new conduct research and then increase product

its sale will increase ? it will increase market share.

Should use more attractive catchy punch line and

sloans which set in mind immediately.


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Con&u#!on

I think the best way to sum this entire up is with this uote from

"hic Simple written by )ichael Solomon, 9They are not

particularly comfortable. They always o out of style or back

in as soon as we have thrown them out2. +nd they are not even

practical. Qet the tie remains an essential part of a man5s

wardrobe because it unites all the elements of a man5s outfit,

ivin him instant respectability and, above all, it is the ultimate

symbol of individuality9


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(uma &EP%" SE5officially branded as PUA- is a major *erman multinational companythat produces athletic and

casual footwear! as well as sportswear!head4uartered in6erogenaurach! 7avaria!*ermany. $he company

was formed in ,829 as Gebrder Dassler SchuhfabrikbyAdolfand 'udolf %assler.$he relationship between

the two brothers deteriorated until the two agreed to split in ,89! forming two separate

entities!Adidasand Puma. 7oth companies are currently based in 6erogenaurach! *ermany.

(uma makes football&ocks and has sponsored a number of footballers! including(el;!Eus;bio!amine @ouyate! Amy *arbers! and

others. &ince ,88F (uma has intensified its activities in the nited &tates. (uma owns 20N of American brand

sports clothing maker >ogo Athletic! which is licensed by American professional basketball and association

football leagues. &ince 211 (uma &E has been part of @ering5formerly known as (('-.
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+ike! Inc.

Nie/ I!c*/n a k i/is an American multinational corporationthat is engaged in the design! development and

worldwide marketing and selling of footwear! apparel! e4uipment! accessories and services. $he company is

head4uartered near 7eaverton!Oregon!in the(ortland metropolitan area! and is one of only twoortune

011companies head4uartered in Oregon. It is one of the worldMs largest suppliers of athletic &ocks

and apparelJKL and a major manufacturer ofsports e4uipment!with revenue in ecess of &P29., billion in its

fiscal year 21,2 5ending =ay K,! 21,2-. As of 21,2! it employed more than 99!111 people worldwide. $he

brand alone is valued at P,1. billion! making it the most valuable brand among sports businesses.J9L

$he company was founded on


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Adidasrom Hikipedia! the free encyclopedia

"&i&"s AG5*erman pronunciation:[adidas]- is a *erman multinational corporationthat designs andmanufactures sports clothing and accessories based in 6erogenaurach!7avaria! *ermany.It is the holding

companyfor the Adidas *roup! which consists of the'eeboksportswear company! $aylor=ade#Adidasgolf

company 5includingAshworth-!'ockport! and 8.,N of" 7ayern =unich. 7esides sports footwear! Adidas

also produces other products such as bags! shirts! watches! eyewear! and other sports# and clothing#related

goods. Adidas is the largest sportswearmanufacturer in *ermany and Europe and the second biggest

sportswear manufacturer in the world.JKL

Adidas was founded in ,89 byAdolf %assler! following the split of Gebrder Dassler Schuhfabrikbetween

him and his older brother'udolf. 'udolf later established (uma! which was the early rival of Adidas.'egistered in ,898! Adidas is currently based in6erogenaurach!*ermany. (uma is also based in

6erogenaurach.

$he companyMs clothing and shoe designs typically feature three parallel bars! and the same motif is

incorporated into AdidasMs current official logo.J9LJ0L$he company revenue for 21,2 was listed atV,9.9 billion.J2L
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'eebok

Ree0' I!ter!"ti'!"# Liite&! a subsidiary of the *erman companyAdidassince 2110!J9Lis a producer

ofathletic &ocks ! clothing! and accessories. $he name comes from theAfrikaansspelling of rhebok! a type of

African antelopeor gaelle.In ,81 in 6olcombe 7rook! a small village si miles north east of7olton!*reater

=anchester!


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6evi Strauss ? "o.

L,! Str*u## < Co.Kli v a strsK, also known as LS%$ when 6evi Strausscame

from *uttenheim,*avaria, to San Francisco, "alifornia to open a west coast

branch of his brothers5 1$, 6evi Strauss and

tailor acob ;avis received a -.S. patent to make the first riveted men5s work

pants out of denim: the first blue jeans. The company briefly e!perimented in the

&@1/s2 with a public stock listin, but remains owned and controlled by

descendants and relatives of 6evi Strauss5 four nephews. The company5s corporate

headuarters is located at 6evi5s ClaHain San Francisco.3$4

Or'*n!*t!on

6evi Strauss ? "o. is a worldwide corporation oraniHed into three eoraphic

divisions: 6evi Strauss +mericas 6S+2, based in the San Francisco headuartersE

6evi Strauss #urope, )iddle #ast and +frica 6S#)+2, based in *russelsE and

+sia Cacific ;ivision +C;2, based in Sinapore. The company employs a staff ofappro!imately &/,%// people worldwide. The core 6evi5s was founded in &>1$ in

San Francisco, specialiHin in riveteddenim jeans and different lines of casual and

street fashion.304

From the early &@A/s throuh the mid&@1/s, 6evi Strauss e!perienced sinificant

rowth in its business as the more casual look of the &@A/s and &@1/s ushered in

the 9blue jeans craHe9 and served as a catalyst for the brand. 6evi5s, under the

leadership of Galter Maas r., Ceter Maas, #d "ombs, and )el *acharach,

e!panded the firm5s clothin line by addin new fashions, includin stonewashedjeans throuh the acuisition of reat Gestern arment "o.G2, a "anadian

clothin manufacturer, and introducin Cermanent Cress trousers under the Sta

prest name.

The company e!perienced rapid e!pansion of its manufacturin capacity from &A

plants to more than A$ plants in the -nited States from &@A0 to &@10 and '$
http://en.wikipedia.org/wiki/Help:IPA_for_Englishhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_Englishhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/Buttenheimhttp://en.wikipedia.org/wiki/Bavariahttp://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Dry_goodshttp://en.wikipedia.org/wiki/Levi's_Plazahttp://en.wikipedia.org/wiki/Levi_Strauss_&_Co.#cite_note-3http://en.wikipedia.org/wiki/Brusselshttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Rivethttp://en.wikipedia.org/wiki/Levi_Strauss_&_Co.#cite_note-4http://en.wikipedia.org/wiki/Great_Western_Garment_Co.http://en.wikipedia.org/wiki/File:Levi%27s_logo.svghttp://en.wikipedia.org/wiki/Help:IPA_for_Englishhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_English#Keyhttp://en.wikipedia.org/wiki/Help:IPA_for_Englishhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/Buttenheimhttp://en.wikipedia.org/wiki/Bavariahttp://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Dry_goodshttp://en.wikipedia.org/wiki/Levi's_Plazahttp://en.wikipedia.org/wiki/Levi_Strauss_&_Co.#cite_note-3http://en.wikipedia.org/wiki/Brusselshttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Rivethttp://en.wikipedia.org/wiki/Levi_Strauss_&_Co.#cite_note-4http://en.wikipedia.org/wiki/Great_Western_Garment_Co.


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overseas. They used 9pay for performance9 manufacturin from the sewin

machine operator level up.

'//0 saw a sharp decline of G in the face of lobal outsourcin, so the

company was closed and the #dmonton manufacturin plant shut down.3%4The ;ockersbrand, launched in &@>A3A4which is sold larely throuh

department store chains, helped the company row throuh the mid&@@/s, as

denim sales bean to fade. ;ockers were introduced into #urope in &@@A. 6evi

Strauss attempted to sell the ;ockers division in '//0 to relieve part of the

company5s J'.A billion outstandin debt.314

6aunched in '//$, 6evi Strauss Sinature features jeanswear and casualwear. 3>4In


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Ret"i#ers s%rve, res%#t '. S"("r

=enXs @idXs HomenXs

market FF ,K 2,


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C%st'er s"tis."cti'! "s per s%rve, res%#ts


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Availability %urability price Advertising variety&atisfied ,9 2 ,F ,, 2nsatisfied 2F ,2 29 ,, 2


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C%st'er pre.ere!ces "s per s%rve, res%#t

+ike 'eebok >evis Adidas Others(eople in91

9 K8 ,0 ,9

-''"!&

Ree0'2

3"t"

A&&i&"s

Ot$ers


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75HICH 3RAND DO YOU PRE6ER8

3RAND PERCECENTAGE 9:) 6RE;UENCY

'eebok K9 K9Adidas 2 2Action 8 8+ike 2F 2FOthers K K

K9

2:

8

2F

K

1

0

,1

,0

21

20

K1

K0

91

'eebok Adidas Action +ike Others

'eebok Adidas Action +ike Others

COENT: most of the people prefer to wear &ocks of 'eebok brand


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7ARE YOU SATIS6IED 5ITH THE PRICE RANGE8

OPTION PERCENTAGE 9:) 6RE;UENCY

Yes F9


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75HAT 6ACTORS IN6LUENCE YOU TO GO 6OR A PARTICULAR 3RAND8

IN6LUENCE PERCENTAGE 9:) 6RE;UENCY;%"#it, @B 111

Price > ?

D%r"0i#it, 1 2

V"riet, ? 11

A!, 't$er

9

0

,K:

11

,1

21

K1

91

01

F11

:1

3uality (rice %urablity )ariety Any other

3uality (rice %urablity )ariety Any other

COENT: people in the surveyed area mostly preferred the 4uality of the brandinstead of price and durability.


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YDO YOU NORALLY S5ITCH OVER THE 3RAND8

99N

0FN

Ges

+o

COENT: =ost of the people were not ready to switch over from their brand.

OPTION PERCENTAGE 9:) 6RE;UENCY

Yes 99 ==N' 0F 9


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MAR=ETING STRATEGIES

Strength

Puma is known to be the top-of-the-line sports soks with o!er fourdeades of solid trak reord in the hosier" industr" and establishedreputation as the soks authorit"#

Puma $ports $oks is a brand e%lusi!el" liensed in the Philippinesto &urlin'ton (ndustries) a orporation known for its inno!ati!e and*ualit" produts#

(n terms of promotions and e!ents) &urlin'ton partl" relies on thefamiliarit" of the people with the international brands that the"arr"# +or instane) e!er" Puma (nternational ad!ertisement shouldbenefit the ompan",s Puma soks as well#

&urlin'ton is affiliated with se!eral related industr" assoiations suhas Philippine %porters .onfederation) (n#) Philippine arments(ndustr") 0he 1osier" 2ssoiation) and Philippine 3etailers2ssoiation# 4hen businesses are part of a 'roup) the" an sharebest praties with eah other#

5ri!en b" &urlin'ton,s orporate !ision) to be the leading qualitysocks manufacturer) the ompan" has done moderni6ation ofmahines) inno!ations in desi'n) intensifiation of its 3esearh and5e!elopment) and has taken more a''ressi!e steps to establish itspresene more widel" in the Philippines#

0he ompan" belie!es that it manufatures a more e%tensi!e line of

soks and in broader prie ran'e than an" of its ompetitors allowin'them to apture additional market share# (n fat) &urlin'ton is able toapture 789 of the market#

0eaknee

2s for Puma,s attributes) sine it has been re'istered and liensedwith Puma (nternational apparel) it is limited only to the standardsports soks made up of thik knittin' and the Puma lo'o and desi'nthat is known internationall"#

(n terms of prie) &urlin'ton finds it diffiult to pull down pries of

Puma as it ma" affet the *ualit" of the soks# +inaniall" speakin') a hu'e portion of &urlin'ton,s urrent assets is

tied up to in!entor"# :ookin' at its debt and e*uit" ratios) theompan" is finanin' its operations mainl" from debt#

&ased from the data in the ase) it an be assumed that &urlin'tonhas not learl" defined its tar'et market and properl" positionedPuma,s brand#


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O##ortunitie

2round 7;9 of Puma,s sales ame from $< 5epartment $tore#&urlin'ton an further boost up its sales should $< put up additional

department stores in other areas# $ok-makin' industr" has 'one mahine-intensi!e# 0his means

better workmanship sine mahines ome up with onsistent outputswhih are !er" ritial in maintainin' hi'h *ualit"#

0he onsumer,s bu"in' deision proess is affeted b" seasons andtrends= for e%ample) sales peak up durin' first da"s of shool anddurin' .hristmas season#

0here is a possibilit" that indi!iduals ould be muh more aware ofsoks as a means to a more h"'ieni wa" of wearin' footwear#

$oks ould be used to make fashion statement amon'st the fashiononsious#

$ine Puma has been in!ol!ed with P&2) an" .$3 ati!it" of the P&2lea'ue would naturall" in!ol!e the ompan"#

Threat

0i'ht ompetition with 5ikies) >ike and 2didas in terms of brandima'e and prie#

&urlin'ton ompetes with numerous brands and manufaturers ofsoks) some of whih ma" be si'nifiantl" lar'er and moredi!ersified and ha!e 'reater and other resoures than the ompan"#

0he summar" of the ustomer sur!e" made b" the ompan" for lass& market showed that Puma is perei!ed as e%lusi!e soks for bo"s#


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SUGGESTION AND RECOENDATION

S%((esti'!s

(rovide good promotion schemes! offers to customers.

Improve customer satisfaction on 9 (Xs.

"ontinuously add more verity of products in store

"onsistency in 4uality should be maintained.

Hoodland should try new dealer who have the potential. &o they can targetmore market.

As there is a bottle neck competition between Hoodland and its competitors! it is

necessary to take measure steps to overcome the area of downfall in Hoodland with

respect to its competitors.

"ustomer considers 4uality as their first preference! so the company should give

more stress on this.


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CONCLUSION

Hoodland has slowly but steadily carved itXs place in the world of &ocks .

$hey are well#known brand in &ocks.

7ecause of many other big brands in the market woodland &ocks should come

up with new marketing strategy.

$hey should opt for product development to sustain in the global market.


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;UESTIONNAIRE

3., %o you prefer wearing sport &ocks Z

5a- Ges [ 5b- +o [

3.2 which brand you preferZ

5a- +ike [ 5b- Adidas [

5c- 'eebok [ 5d- Action [

5e- Any other [

3.K Are you satisfied with the 4uality of preferred brandZ

5a- Ges [ 5b- +o [

3.9 Are you satisfied with the price range of preferred brandZ

5a- Ges [ 5b- +o [

5c- +o comment [

3.0 if the price of your preferred brand increases will you purchase againZ

5a- &ame brand [ 5b- "heaper brand [

5c- Any other brand [

3.F how do you consider the importance of sport &ocks Z

5a- "omfort [ 5b- (rice [

5c- %urability [ 5d- se in sport [

5e- Any other [


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3. what factors influence you to go for a particular brandZ

5a- 3uality [ 5b- %urability [

5c- (rice [ 5d- )ariety [

5e- (romotion [

3. %o you normally switch over the brandZ

5a- Ges [ 5b- +o [

3.8 does the advertising play any role in selection of brands of &ocks Z

5a- Ges [ 5b- +o [

3.,1 what kind of promotional tool you preferZ

5a- >ucky coupon [ 5b- ree gift [

5c- %iscount [ 5d- 7uy one get one free[.


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B!+&!o'r*/$

http:KKen.wikipedia.orKwikiKSocks

http:KKwww.e!presste!tile.comK'//%/>&%Kreulars/'.shtml

http:KKwww.fibre'fashion.comKindustryarticleK&/K@'%Kindiante!tileandFootwear s&.asp2

http:KKwww.te!tiletreasure.com

http:KKwww.fibre'fashion.comKindustryarticleKbusinessmanaementarticlesreportsKtheevolutionofSockssKtheevolutionofSockss&.asp

http:KKwww.fibre'fashion.comKindustryarticleK&/K@'%Kindiante!tileandFootwear

s&.asp

http:KKwww.Socks.com.sKabttiesKinde!.htm

www.Bodiaconline.com

T!e 78 9a+" to Tie a TieIS*< &>0&&%'0@>2 is a book by Thomas FinkandQon )ao

http:KKwww.fibre'fashion.comKface'faceKHodiacclothinKaynooraniinterview.asp

http:KKen.wikipedia.orKwikiKTieRpin

9http:KKen.wikipedia.orKwikiKStockRtie

MR Maga5ineand the


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http:KKwww.enotes.comKhowproductsencyclopediaKSocks

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