7 Rules for Writing Blog Posts That Get Read and Shared
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Transcript of 7 Rules for Writing Blog Posts That Get Read and Shared
DEMOGRAPHIC DATA
Gender | Age | Education | Marital Status | Children | Occupation |
Income | Location
☐ Create an Audience Survey and ask your current readers or clients to participate.
☐ Collect responses for a week or two and then summarize your insights in a blog post.
Act ion Items
☐ Decide which of these roles is most authentic to who you are and begin writing more intentionally with this voice.
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☐ Buy and read Ray Edwards’ book, Writing Riches.
☐ Buy and read David Garfinkel’s book, Advertising Headlines That Make Your Rich.
☐ Write at least three headlines for every new blog post.
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Often the thing you are trying to hide is the thing that would give you the biggest
breakthrough—if you would share it.
☐ When you finish writing your post, go back and add subheads, bullets, and/or numbers.
☐ Break up compound sentences and long paragraphs.
Act ion Items
Summary1. Focus on the reader.2. Speak in your authentic voice.3. Create a powerful headline.4. Include a relevant photo.5. Lead with a personal story.6. Write scannable copy.7. Make your posts easy to share.