Jessica  Lonsdale    |    Creative  Copywriting  &  Communications                                                  Portfolio:  Corporate  Blogs    Fortress  Security:  This  client  came  to  our  agency  needing  a  website  redesign  and  a  complete  inbound  marketing  plan.    Working  closely  with  Fortress’  CEO,  I  created  a  content  strategy  for  their  new  blog  that  combined  useful  and  timely  general  security  information  with  blog  posts  highlighting  some  of  Fortress’  key  differentiators  in  products  and  services.    

   

     

     

                     

My  Family  Lawyer:  Puhl  &  Berbarie  needed  an  online  presence  that  would  attract  potential  clients  and  earn  their  trust  in  the  difficult  realm  of  divorce  and  asset  division.    I  worked  closely  with  our  SEO  technician  to  generate  a  list  of  high-­‐ranking  topics  and  keywords,  and  wrote  a  series  of  blog  posts  designed  to  engage  Puhl  &  Berbarie’s  target  audience,  drive  traffic,  and  increase  their  client  base.    

 

Dallas  Plastic  Surgery  Institute:  Dr.  Hubbard  and  his  team  needed  a  way  to  reach  out  to  potential  plastic  surgery  patients  who  were  nervous  about  committing  to  a  surgical  procedure.    I  wrote  a  series  of  blog  posts  that  focused  on  communicating  accurate  scientific  information  in  a  calm  and  positive  tone  designed  to  reassure  the  reader.    

   

                                                       

       

                             

Allegiance  Capital:  One  of  the  investment  bankers  at  Allegiance  Capital,  Tanya  Marvin-­‐Horowitz,  wanted  a  way  to  reach  out  to  women  business  owners  who  were  thinking  about  selling  their  company.    I  wrote  several  articles  for  her  that  would  connect  with  women  readers  in  the  largely  male-­‐dominated  world  of  banking  and  C-­‐level  business  operations.