55 Things You Have To Know About Content Marketing
-
Upload
sparksheet -
Category
Design
-
view
415 -
download
0
description
Transcript of 55 Things You Have To Know About Content Marketing
![Page 1: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/1.jpg)
5 Things You Have to Know About Content
MarketingDan Levy & Charles Lim
Sparksheet/Spafax
![Page 2: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/2.jpg)
Dan Levy & Charles LimSparksheet/Spafax
55 Things You Have to Know About Content
Marketing
![Page 3: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/3.jpg)
1. Content is everything
![Page 4: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/4.jpg)
2. Everything is Content
![Page 5: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/5.jpg)
3. Content Marketing is Old
![Page 6: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/6.jpg)
4. Everything Old is New Again
51% of B2B marketers plan to increase spend in Content marketing over the next 12 months
Source: marketo.com
![Page 7: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/7.jpg)
5. It's All Just Semantics
![Page 8: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/8.jpg)
6. But sometimes, semantics matter
![Page 9: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/9.jpg)
7. Content is all about storytelling
![Page 10: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/10.jpg)
8. Everything is a story
![Page 11: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/11.jpg)
9. Stories that people could use
![Page 12: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/12.jpg)
10. Stories that people want to share
![Page 13: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/13.jpg)
11. Stories that are aligned with the brand's story
![Page 14: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/14.jpg)
12. But that connection could be pretty subtle
![Page 15: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/15.jpg)
13. Content marketing is goal-driven
![Page 16: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/16.jpg)
14. But different brands have different goals with their content
![Page 17: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/17.jpg)
15. Some use content as a revenue stream
![Page 18: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/18.jpg)
16. Some use content to build loyalty
![Page 19: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/19.jpg)
17. Still others use content to create demand for their products
![Page 20: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/20.jpg)
18. Quality is more important than quantity
![Page 21: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/21.jpg)
19. But quantitative analysis is more important than ever
![Page 22: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/22.jpg)
20. Content is incomplete without design
![Page 23: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/23.jpg)
21. Design without content is decoration
![Page 24: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/24.jpg)
22. Content is like water
Don't get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water.
- Bruce Lee
![Page 25: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/25.jpg)
23. Content is platform agnostic
![Page 26: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/26.jpg)
24. But platforms aren't content agnostic
![Page 27: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/27.jpg)
25. All content is mobile
![Page 28: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/28.jpg)
26. Content is everywhere
![Page 29: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/29.jpg)
27. But not all content will work for all audiences
![Page 30: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/30.jpg)
28. Don't forget about the next generation (they are our future)
![Page 31: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/31.jpg)
29. Content marketing is about communicating
![Page 32: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/32.jpg)
30. But it's not the same thing as communications
![Page 33: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/33.jpg)
31. Content marketing can be outsourced
![Page 34: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/34.jpg)
32. ...or content marketing can be done in-house
![Page 35: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/35.jpg)
33. Content marketing can be done by legacy publishers
![Page 36: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/36.jpg)
34. Content marketing can be done by new media publishers
![Page 37: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/37.jpg)
35. Content marketing can be expensive
![Page 38: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/38.jpg)
36. Or content can be cheap
![Page 39: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/39.jpg)
37. With content, you get what you pay for
![Page 40: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/40.jpg)
38. And sometimes you really pay for it
![Page 41: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/41.jpg)
39. Sometimes you get more than you paid for
![Page 42: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/42.jpg)
40. Content marketing can be educational
![Page 43: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/43.jpg)
41. Content marketing can be journalistic
![Page 44: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/44.jpg)
42. Content marketing could be newsworthy
![Page 45: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/45.jpg)
43. Content marketing can be literary
![Page 46: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/46.jpg)
44. Content Marketing can be entertaining
![Page 47: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/47.jpg)
45. Content marketing can be high-brow
![Page 48: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/48.jpg)
46. Content marketing can be low-brow
![Page 49: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/49.jpg)
47. Content marketing can smell good
![Page 50: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/50.jpg)
48. Content marketing can be charitable
![Page 51: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/51.jpg)
49. Content marketing can be sneaky
TitaniusI loved your comment about Louie creating an entire character from a single detail. Since I started working nights at DISH I have been taking the bus home and I often wonder what other people’s lives are like, but it has never occurred to me to write these ideas down. Granted, that is when I watch Louie on my DISH Remote Access app, but it would be nice to see what how much more complex my ideas I would be if I were to put them on paper.
![Page 52: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/52.jpg)
50. Content marketing can be insensitive
![Page 53: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/53.jpg)
51. Content marketing can be experiential
![Page 54: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/54.jpg)
52. Content marketing can be monumental
![Page 55: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/55.jpg)
53. Content marketing can be out of this world
![Page 56: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/56.jpg)
54. Content marketing is like art, porn, beauty and a good taco
![Page 57: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/57.jpg)
55. Everything you need to know about content marketing can be found at Sparksheet.com
![Page 58: 55 Things You Have To Know About Content Marketing](https://reader033.fdocuments.in/reader033/viewer/2022052819/545c8214af7959c3098b47ad/html5/thumbnails/58.jpg)
Thanks!Dan Levy
[email protected]@danjl
Charles [email protected]
@chedonline
Come see us at booth #201