5 Things You Have to Know About Content
MarketingDan Levy & Charles Lim
Sparksheet/Spafax
Dan Levy & Charles LimSparksheet/Spafax
55 Things You Have to Know About Content
Marketing
1. Content is everything
2. Everything is Content
3. Content Marketing is Old
4. Everything Old is New Again
51% of B2B marketers plan to increase spend in Content marketing over the next 12 months
Source: marketo.com
5. It's All Just Semantics
6. But sometimes, semantics matter
7. Content is all about storytelling
8. Everything is a story
9. Stories that people could use
10. Stories that people want to share
11. Stories that are aligned with the brand's story
12. But that connection could be pretty subtle
13. Content marketing is goal-driven
14. But different brands have different goals with their content
15. Some use content as a revenue stream
16. Some use content to build loyalty
17. Still others use content to create demand for their products
18. Quality is more important than quantity
19. But quantitative analysis is more important than ever
20. Content is incomplete without design
21. Design without content is decoration
22. Content is like water
Don't get set into one form, adapt it and build your own, and let it grow, be like water. Empty your mind, be formless, shapeless — like water.
- Bruce Lee
23. Content is platform agnostic
24. But platforms aren't content agnostic
25. All content is mobile
26. Content is everywhere
27. But not all content will work for all audiences
28. Don't forget about the next generation (they are our future)
29. Content marketing is about communicating
30. But it's not the same thing as communications
31. Content marketing can be outsourced
32. ...or content marketing can be done in-house
33. Content marketing can be done by legacy publishers
34. Content marketing can be done by new media publishers
35. Content marketing can be expensive
36. Or content can be cheap
37. With content, you get what you pay for
38. And sometimes you really pay for it
39. Sometimes you get more than you paid for
40. Content marketing can be educational
41. Content marketing can be journalistic
42. Content marketing could be newsworthy
43. Content marketing can be literary
44. Content Marketing can be entertaining
45. Content marketing can be high-brow
46. Content marketing can be low-brow
47. Content marketing can smell good
48. Content marketing can be charitable
49. Content marketing can be sneaky
TitaniusI loved your comment about Louie creating an entire character from a single detail. Since I started working nights at DISH I have been taking the bus home and I often wonder what other people’s lives are like, but it has never occurred to me to write these ideas down. Granted, that is when I watch Louie on my DISH Remote Access app, but it would be nice to see what how much more complex my ideas I would be if I were to put them on paper.
50. Content marketing can be insensitive
51. Content marketing can be experiential
52. Content marketing can be monumental
53. Content marketing can be out of this world
54. Content marketing is like art, porn, beauty and a good taco
55. Everything you need to know about content marketing can be found at Sparksheet.com
Thanks!Dan Levy
[email protected]@danjl
Charles [email protected]
@chedonline
Come see us at booth #201
Top Related