50 shades sponsorship deck 12 2
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VIP Movie Premiere Events Sponsorship Opportunities HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10 TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
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Transcript of 50 shades sponsorship deck 12 2
VIP Movie Premiere Events Sponsorship Opportunities
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
The fastest selling paperback of all time……
More copies sold than the entire Harry Potter series combined!
E.L. James is the best-selling author worldwide.
Broke world record by staying on the USA Today’s best-selling book list for 20 weeks in a row.
Sold over 100 million copies worldwide.
Translated into 52 languages
Record-Breaking Success
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Hollywood Branding is planning VIP Movie Theater Viewing Parties for the opening of Fifty Shades of Grey at select U.S. movie theaters on Feb. 13, 2015.
The parties will take place in movie theater auditoriums one hour prior to the first screening of the film.
Your Opportunity to Leverage
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Rank Metropolitan Market Regions / Areas State
1 New York NY
2 Los Angeles CA
3 Chicago IL
4 Philadelphia PA
5 Dallas-Ft. Worth TX
6 San Francisco-Oakland-San Jose CA
7 Boston MA
8 Atlanta GA
9 Washington, DC DC
10 Houston TX
12 Phoenix AZ
13 Tampa-St. Petersburg FL
14 Seattle-Tacoma WA
15 Minneapolis-St. Paul MN
16 Miami-Ft.Lauderdale FL
17 Cleveland-Akron OH
18 Denver CO
19 Orlando-Daytona Beach-Melbourne FL
20 Sacramento-Stockton-Modesto CA
21 St. Louis MO
22 Portland, OR OR
23 Pittsburgh PA
24 Charlotte, NC NC
25 Indianapolis IN
26 Baltimore MD
27 Raleigh-Durham NC
28 San Diego CA
29 Nashville TN
31 Kansas City MO
32 Columbus, OH OH
34 Cincinnati OH
35 Milwaukee WI
37 San Antonio TX
40 Birmingham AL
45 Oklahoma City OK
46 Greensboro-High Point-Winston-Salem NC
57 Albany-Schenectady-Troy NY
58 Richmond-Petersburg VA
63 Lexington KY
65 Wichita-Hutchinson KS
99 Charleston, SC SC
128 La Crosse-Eau Claire WI
131 Wilmington DE
Customized Package
We will tailor an initiative based Sponsorship Package to reach your geographic and demographic targets.
Exact theater locations can be chosen that deliver promotional cover in key demographic areas. Seeking a specific demographic audience such as Hispanics? We have those theaters for you.Theater photos at right are examples only.
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Ziegfeld – New York City Arclight – Los Angeles
River Oaks – Houston Paragon Grove – Miami
Gene Siskel Film Center – Chicago
Includes Cinema Advertising!
Your brand will receive -
A 4-week flight beginning Jan. 23, 2015 and running through Feb. 19, 2015 Placement of a :30 second ad which will run on all movie screens at each individual Select Theater location You reach over 87,000 movie fans!
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
In-Lobby components include:
• Posters • Clings• Standees• Banners• Plasma screens• Danglers
Consumer engagement opportunities:
• Sampling• Demos• Displays• Exit Sampling / Polling• Giveaways• Presentations & Discussions
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
On-Site Assets & Activations
Category Description Provider CostEvent
SponsorSweepstakes Value Impressions Notes
Local Cinema
Advertising
Pre-show Spots at
Movie Theaters
Hollywood
Branding$3,600.00 Yes Yes 131,136 One theater location for 4 weeks pre- or post-event
Online AdvertisingEventBrite Ticket
Registration
Hollywood
BrandingN/C Yes Yes $200,000 20,000,000 20MM online views per month for 1 months prior to event
On-Site at Movie
Theater EventBrand Ambassadors
Hollywood
BrandingN/C Yes Yes $600
Brand ambassadors with iPads assist movie goers with
subscribing to title sponsor's loyalty campaign or other
promotion
On-Site at Movie
Theater Event
Lobby signage -
banner, poster, etc.
Hollywood
Branding$50-200 Yes Yes Cost of poster/banner production
On-Site at Movie
Theater EventProduct Display
Hollywood
BrandingN/C Yes Yes $500
On-Site at Movie
Theater EventSampling
Hollywood
BrandingN/C Yes Yes $600 Distribution of custom messaging item to guests post event
On-Site at Movie
Theater Event
Ability to
Merchandise
Movie
TheaterN/C Yes Yes $1,000 2,340 Per theater location
Social Media Facebook MicrositeHollywood
BrandingN/C Yes Yes $230,000 23,000,000 23MM Hispanics on Facebook every month x 1 month
Social Media Twitter CampaignHollywood
BrandingN/C Yes Yes $540,000 54,000,000 1.8 MM Impressions every 24 hours for 30 days
$972,700 97,133,476
Event concept development, custom production and management –
we leverage our professional experience of over a decade in the
movie theater industry to ensure your event delivers the best results.
We are the only company in the U.S. with the expertise to handle
simultaneous VIP Viewing Parties across cities and time zones.
We deploy a Trained professional event team in custom attire. One
event producer, one event director, and one team leader per station
for every 50 guests. Total event team for 300 guests = 8 people.
Securing permissions from theater management for Sponsor staging
areas at the entrance to the theater and auditorium, multiple staging
areas within the auditorium for a custom step & repeat, VIP gifting,
sampling, demonstrations, presentations / on-site activations.
Securing the use of movie theater assets such as extra folding tables,
folding chairs, tablecloths, display easels, and/or microphone. Assets
are limited and vary per theater.
We secure theater auditorium rental & seat purchases.
Turnkey Event Package
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Placement and production of posters and banners
(3-4 per theater) upon receipt of approved artwork.
Box office ticketing & promotional support through
EventBrite.com. Guests can bring a printed ticket (with
Sponsor branding) or show the bar code from a ticketing
email on their cell phone. Our ticketing system offers the
latest encrypted technology and is guest/user friendly.
Registration phone support is offered 24/7 and handled by
live EventBrite staff.
Logistics and trafficking of all non-Sponsor deliverables.
Professional photographer/videographer for photos at the
step & repeat station and throughout the event. Guests may
have photos of themselves or groups. Photos and video
footage available with full rights for usage by Sponsor, all
guests, and any entity attached to the event.
Turnkey Event Package…cont’d
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Reference Photos
Our event planners are professionals trained to manage corporate events. They can serve as brand ambassadors and interact with guests to deliver your messaging or assist with sign-ups on iPads or smart phones to grow your customer base.
Promotional posters are used for event signage to guide guests. They also can be given as a door prize at the close of the event. VIP gift bags come in every shape and variety. Gift bag swag can include custom printed gifts, gift certificates, custom t-shirts, signed memorabilia, or in-kind samples and gifts from local and national brand sponsors.
The Red Carpet experience is an event favorite. Guests share photos on social media and enjoy the A-list celebrity treatment.
Sponsorship Fee
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
An Exclusive per Theater Sponsorship is priced at: $15K.
This cost can be modified based on:
Number of Theaters Selected Complexity of Activation If, Sponsors opt to Share a Theater with
another Sponsor.
Hollywood Branding International9107 Wilshire Blvd.
10th FloorBeverly Hills, CA 90212
V | 310.497.0527
Entertainment NationTrump Building
40 Wall Street – 28th FloorNew York, NY 10005
V | 310.497.0527
iNova Media6800 SW 40 Street
Suite 225Miami, FL 33155V | 305.965.3378
To Discuss a Customized Package
Rene Rodrigueze. [email protected]
c. 305.965.3378
This event is planned and hosted by Hollywood Branding LLC DBA Entertainment Nation. This event is in no way affiliated with Universal Pictures, Focus Features, Michael de Luca Productions, E. L. James, Trigger Street Productions, Republic Records, or any person, contractor, or entity attached to 50 Shades of Grey.
We in no way claim the artwork, images, or trademarked names related to 50 Shades of Grey to be our own. Copyrights and trademarks for the books, film, articles, materials, logos, images, brand names, songs and/or protected assets are held by their respective owners and only used for reference under the fair use clause of the Copyright Law.
Movie-goers are not required to purchase a ticket to the 50 Shades VIP Viewing Party as a prerequisite for viewing the movie 50 Shades of Grey. Ticket holders will gain admittance to the VIP party and a complimentary ticket to see the movie.
