Sponsorship Deck
-
Upload
audrey-marie-knizek -
Category
Documents
-
view
218 -
download
2
description
Transcript of Sponsorship Deck
Durham Festival of Music Sponsorship opportunities for the
Durham Festival of Music
Fall 2015
Introduction• The Durham Festival of Music was created in 2012 with the
main objective of celebrating music, both in terms of local acts and national.
• In 2012 the festival brought in 25,000 people, with attendance increasing every year. In 2014 there were 40,000 people and it can expected that 50,000 people will attend in 2015.
• The Durham Festival of Music presents an opportunity to market a new or thriving business to a large demographic people in not only Durham, but to people in the surrounding cities of Raleigh, Chapel Hill, and further.
• Past sponsors include Carolina Theatre, Sugar Hill Records, Merge Records Fiesta Grill, and Lantern Restaurant
History• The Durham Festival of Music has been held in
downtown Durham since 2013. The American Dance Festival and the Full Frame Documentary Film Festival both take place in Durham, but at the time there was nothing that annually celebrated music. Together, with the help from amazing musicians, local businesses, both big and small, and the community as a whole, the Durham Festival of Music was able to take place and bring people together for a weekend of music that has been growing in popularity ever since its formation.
Testimonials • “We were the first business to hop on board and sponsor
the Durham Festival of Music, and we haven’t ever looked back. Every year our business continues to grow and we’re able to reach a new demographic of people that would be a lot harder to reach if it weren’t for this festival.” –Sally Jones, owner of Paper Kites
• “Our business has always been good, but since getting involved with the Durham Festival of Music in 2013, artists who come through the city see our store as the premiere music store to go to for all the instrument and music needs. Profits have doubled and the good word about our business has spread like wild fire.” –Timmy Tom, manager of the Guitar House
DemographicsAttendees of the Durham Festival of Music: • 15-35 years old• Estimated 50,000 people in attendance • Residents of Durham, Raleigh, Chapel Hill, and the
surrounding areas• College students
Durham Festival of Music 2015
Iron & WineThe Avett Brothers
Gregory Alan Isakov Noah And The Whale
The Civil WarsGreg LaswellGeorge EzraBen Howard
Durham Festival of Music Dates
September 4-5, 2015
Durham Festival of Music 2015
Sponsorship LevelsLevel 1: University Tower
Level 2: Legacy TowerLevel 3: Hill Building
University Tower Level• Exclusivity in category• Multiple half page ads in
festival book• One, full page spread in
festival book• Company logo on all festival
merchandise and signage • Company logo on all print
advertisements for festival• Company name mentioned
in all radio and television ads
• Entrance signage
• Mailing lists• Tickets to both days of the
festival• On-site sales rights• Two designated spots to sell
merchandise/have an information tent
• Presence on festival website • Over head on-stage signage
Legacy Tower Level• Two half page ads in
festival book• Company logo on all
festival merchandise and signage
• Select mailing lists • Tickets to both days of
the festival • On-stage signage• One designated spot to
sell merchandise/have
an information tent• Presence on festival
website• On-Site sales rights• Company mentioned in
select radio/TV ads• Logo on select print
ads
Hill Building Level• One half page ad
in festival program• Logo on select
festival merchandise and signage
• On-stage signage• One time email
blast
• On-site sales rights• One designated
spot to sell merchandise/have an information tent
• Tickets to one day of the festival
• Online presence
Festival Marketing:Branding Opportunities
Official festival merchandise will include:• T-shirts• Sweatshirts• Tank tops• Pint glasses• Draw-string backpacks • Sunglasses • Beer koozies
Online Marketing• Durham Festival of Music Instagram account• Durham Festival of Music Facebook account• Durham Festival of Music Twitter account• Durham Festival of Music official website • An online commercial for the festival will be
posted on YouTube and then to the Facebook and Twitter accounts where users can share the video with friends
Print Media• One advertisement per week for 8
weeks will run in The Herald Sun, The News & Observer, and The Raleigh Telegram
• An advertisement and two page article will be printed in the August issue of Our State magazine
Television and Radio Marketing
• A 90 second story about the festival will run the Tuesday and Wednesday before the festival on local news station ABC11
• Ads to be run from August 5th-September 5th on Radio 96.1 and 95X
Contact For sponsorship opportunities and all questions regarding sponsorship, contact:
• Audrey Marie Knizek – [email protected]– (919) 555-5555